Dan Titcomb-Tools to Help You See: An Ethnographic Case Study - a podcast by TimeScape Productions

Immersing Yourself In Your Customer's World

"The product that you're designing is really the most powerful experiential marketing tool that you have"

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Dan Titcomb President of Pulse Innovation borrows the tools of anthropology to do marketing work. He gets inside the customer's head using ethnographic research -- total immersion in the customer's world. Dan tells us how that can lead to great products and great customer experiences.

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