Eric Block - Designing a Brand Experience - a podcast by TimeScape Productions
from 2005-11-10T17:43:29
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| Eric Block Designing a Brand Experience |
Design has never been more critical as a tool for marketers to differentiate their brands and create positive impressions with consumers. Go behind the scenes of several case histories including the Islands of The Bahamas, Starbucks Doubleshsot, and Sony Gallery in Shanghai to see how design can be used to create a unique brand experience. Eric Block enjoyed 17 years with Fallon Worldwide and today heads up Duffy & Partners' operations and business development. He is also senior strategist for branding initiatives for clients such as Coca-Cola, Lawson Software, Kerzner Resorts International, Aveda, the Susan G. Komen Breast Cancer Foundation, The Thymes, and Jim Beam.
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