Suzanne Pecore-So You Want the Cookie to Smell Like Mom's Kitchen - a podcast by TimeScape Productions

Using The Senses In Experiential Design

"We act as a translator between what the consumer is desperately trying to tell us and what the developer has to do back in the lab"

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So your product is a cookie, and you want it to smell like mom's kitchen. ""Well, which mom, what does her kitchen smell like and how strong should the smell be?" says Suzanne Pecore of General Mills. Suzanne works with sensory specialists -- people who can accurately describe the nuances of how something tastes, smells, feels, sounds and looks. She tells us why you can't just take what the consumer tells you about your product at face value and why sometimes you need a "translator".
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