A TikTok tale - a podcast by BBC Radio 4

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering.

Presenter: Tim HarfordProducer: Chris Flynn

(Image: TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)

Further episodes of More or Less: Behind the Stats

Further podcasts by BBC Radio 4

Website of BBC Radio 4