Podcasts by More than a Few Words

More than a Few Words

A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

Further podcasts by Roundpeg

Podcast on the topic Marketing

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More than a Few Words
938 -Use a Quiz to Find Your Best Prospects . from 2023-12-12T05:22

What if you could determine who in your audience is your best client in just 180 seconds?  My guest, Juliet Clark explains that with a well designed quiz your prospects will actually self-select...

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#937 Build Better Landing Pages from 2023-12-10T05:12

Hey there! Last week, I shared a few tips about crafting your offer, and today, we're diving headfirst into the world of landing pages.

The goal of  your landing page is to convince poten...

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#936 The Multipurpose Business Plan from 2023-12-07T05:42

Today we’re diving into business plans with Lura Wagenknecht. You’ve probably heard me harp on about the importance of business plans, and I know some of you might think it’s just a document col...

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#935 How to Raise Your Price from 2023-12-05T06:47

If you are like most business owners you make the mistake of looking at your competitors for guidance on pricing. Unfortunately, they probably don’t know any more about pricing than you do.

...

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#934 Face the Day from 2023-12-03T05:07

I got up this morning and there was snow outside.  And, quite honestly I was annoyed because it still fall.  The change in weather  completely messed with my plans. But, when I got over being an...

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#933 She Thinks Big from 2023-11-30T05:52

I was so excited to have another chance to talk to Andrea Liebross, a business and life coach who specializes in empowering female entrepreneurs.  This time our conversation revolved around how ...

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#932 - Find Your Personal Sytle from 2023-11-28T06:11

These days everybody's trying to present themselves as an expert. So how do you stand out in your niche in a crowded market? Part of the magic comes from creating a visual brand. - That's what i...

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#931 When Facebook Goes Away from 2023-11-26T06:39

What will you do when Facebook goes away? Now I’m not trying to spread fear and panic and I don’t expect that the platform will disappear overnight. But let’s face it, technology changes, platfo...

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#930 Stop Wasting Money on Marketing from 2023-11-23T06:27

In this podcast interview, I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses. She is the auth...

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#929 Start with Words from 2023-11-21T05:18

I know. you think we're living in a visual video world.  Maybe you believe  and you don't need to write anything anymore.  But that just...

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#928 Time for a Rebrand from 2023-11-19T06:08

​When you create your brand you are investing in something that should last for the long haul. The colors, the fonts and your overall style guide should remain fairly consistent over the life of...

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#927 Bringing Sales and Marketing Together. from 2023-11-16T06:03

In this interview, I was excited to invite Patty Farmer, to join me once again for a quick conversation.  This time we dove into how to integrate marketing and sales activities to benefit your b...

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#926 Start with the Middle. from 2023-11-14T06:52

If you missed my conversation with Tina Bakehouse about writing tips in late 2021, here's you chance to catch up.

Many "would be writers" think they should start with a title and let the ...

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#925 Call Visitors to Action from 2023-11-12T06:45

​The goal of every page on your website is to get visitors to do something. Maybe that's fill out a contact form, pick up the phone to call you, download an e-book, register for an event or sign...

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#924 Your Next Hire from 2023-11-09T05:28

Why did I invite Lisa McDonald, a certified career coach  to join me for a conversation?  You are not looking for a job, but you are probably looking for employees,

And Lisa is probably w...

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#923 What is Your Brand Position from 2023-11-07T05:58

More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be bu...

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#922 A Short Letter is Hard to Write from 2023-11-05T06:01

My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead.  When you are limited in the number or words, you choose your words ca...

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#921 Where are Your Keys? from 2023-11-02T06:17

My friend Michelle McNally, the Executive Vice President of Customer Success for BoxCrush dropped by to talk about the importance of safeguarding digital assets, including passwords and resource...

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#920 Don’t be a Rotten Apple from 2023-10-29T06:17

When asked about their branding style, I often hear business owners say they "want to look like Apple." They admire the clean, sl...

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#919 Managing the Content Beast from 2023-10-26T05:44

In this podcast episode of "More than a Few Words," host Lorraine Ball interviews Geoffrey Klein, a story expert, TEDx speaker, and content producer, about creating captivating content. Klein's ...

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#918 Live Life By Design from 2023-10-24T06:01

In this conversation from our archive, Andrea Butcher of HRD  - A Leadership Development Company shares why she  believes you should live life by design,...

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#917 You Can Not Be All Things to All People from 2023-10-22T06:01

To develop really effective marketing, you need to be clear about your brand position, what makes you uniquely qualified to earn the business of your customers. Look beyond the technical skills ...

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#916 Buy, Don’t Build from 2023-10-19T09:02

​I had a wonderfully, thought-provoking conversation with Jon Rogers about a unique strategy for business growth – the idea of buying businesses rather than building them from scratch.

Jo...

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#915 Dance withTime from 2023-10-15T05:35

Are you clocking in early and burning the midnight oil every single day? As a small business owner you may feel that is required ...

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#914 Seven Figure Sales Teams from 2023-10-12T06:01

In this podcast interview, I had a chance to chat with Che Brown, about the importance of building a high-performing sales team for entrepreneurs aiming to achieve 7 or 8-figure businesses. Che ...

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#913 - Creating Content for People With Short Attention Spans from 2023-10-10T06:01

Almost ten years ago, I had a conversation with Juett.  We discussed the fact that people just don’t have the same attention span they used to. You need to get to the point quickly if you want t...

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#912 Lessons from Retail from 2023-10-08T06:01

I started my career in retail as the floor manager. It was my job to attract customers as they walked down the aisle, to pull them into the department and get them to stay.  I would organize the...

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#911 Building Community from 2023-10-05T06:58

Deb Schell  joins me for a conversation about building and nurturing communities. Deb emphasizes that in today's information age, communities play a vital role in facilitating learning and imple...

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#910 - Smats, Guts, Luck and Friends from 2023-09-30T06:26

I've heard it said that entrepreneurs need three things  - smarts, guts and luck.

Your smarts can be street smarts, book smarts or creative smarts. You've got to be able to use your intel...

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#909 Use AI for Your Home Page from 2023-09-28T06:24

This week I had a chance to chat with Jeanette Stein, a seasoned business coach who specializes in using AI and automation for business growth. She shared insights into how to harness AI while m...

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#908 - Do You Have a Peer Group? You Should from 2023-09-26T06:00

If you missed this conversation about collaboration with your peers with Jon Tsourakis, then you are in luck.  You can listen to it now. 

When you collaborate with people you would, on th...

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#907 Evaluate and Embrace New Technology from 2023-09-24T06:15

How do you decide which software tools and digital trends deserve attention and resources and which don’t? So how did I answer the question? Simple, our strategy is explore, evaluate and embrace...

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#906 Let AI Tell Your Story from 2023-09-21T06:12

In this episode  I have a chance to chat with Richard Rosser about the intersection of artificial intelligence and storytelling.

Richard shares tips on how to use AI for brainstorming sto...

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#905 I Love Evergreen Content from 2023-09-17T05:39

One of the things I love about living in Indiana is the color the seasons. There are bright pastels in the spring and rich greens in the summer and bright oranges and yellows in the fall. The ex...

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#904 Navigating Growth Amid Economic Uncertainty from 2023-09-14T06:00

In this episode, the spotlight is on the challenging decisions that small business owners face amidst economic uncertainties. Joining the conversation is Beate Chelette, the growth architect and...

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#903 Learn to Harness Chaos from 2023-09-12T06:01

Some people think that chaos is a dirty word. But as my guest Robert Raymond Riopel suggests, a little bit of chaos in your life is a good thing.  If you missed this conversation when it was fir...

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#902 A Different Perspective from 2023-09-10T06:01

If you're getting ready to hire someone new or add a person to your advisory board it is easy to look for someone with whom you'll get along.  That, however, might not be the best choice.

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#901 The Key to Success is in the Implementation from 2023-09-07T05:59

If you are like most business owners you have lots of great ideas.  As a matter of fact you have so many ideas it is hard to get any of them done. 

In this episode, Annelise Worn shares h...

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#900 Go to The Gym from 2023-09-03T05:19

Every time I go to the gym I see people using weights that are clearly too heavy for them. There is pain in their faces as they struggle to lift the extra weight. They are risking injury every t...

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#899 Managing Good and Bad Stress from 2023-08-31T05:34

If you are like most business owners, right now you are stressing about something.  You are probably thinking if you could only get rid of that stress everything would be better. 

But All...

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#898 Discover Productivity Hacks from 2023-08-29T05:48

 Tracy Brinkman shared some great  productivity hacks you can use to take control of the chaos in your day.

Time Blocking:

If you have a task...

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#897 I Wrote a Book from 2023-08-27T06:06

Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.  As I started editing, I realized most of the content is as accurate today as it wa...

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#896 Build Trust by Letting People See the Real You from 2023-08-24T06:27

Most of the time marketing planning consists of thinking about what are you going to do. My guest Derek Johnson suggests that maybe you need to be focused on the "who"  of marketing.  This invol...

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#895 Don’t Write Bad Blog Posts from 2023-08-20T06:07

We routinely tell business owners that great blog posts are an important part of their sales, marketing and SEO strategy. With so much riding on each and every blog post, it’s tempting to push t...

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#894The Strategy of Good Web Design from 2023-08-17T06:53

 Great websites don't happen by accident. Sierra Janisse believes every decision you make on your website from what images  you use to the words you write , the pages you create and all the call...

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#893 The Human Factor from 2023-08-15T06:32

These days, it seems like everybody's talking about robots. It's easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those thi...

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#892 Convey Meaning with an Image from 2023-08-13T05:17

Traveling through Central Europe I was in three different countries, with three different currencies and three different languages. I don't speak Czech, German or Hungarian, but managed to navig...

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#891 What to Do With Your Book After It is Published. from 2023-08-10T06:05

You always wanted to write book.  Now you've done.  It is published and you can just sit back, right?  Nope! Nancy Erickson says there is so much more you can do with the content of your book to...

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#890 What Type of Networking Animal Are You? from 2023-08-08T06:03

Did you miss this conversation with Rochelle Groh about networking animals?  She suggests the next time you go to a networking event, look for the four types of networking animals. 

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#889 Do you Know What a Customer is Really Worth? from 2023-08-06T04:56

One of the critical elements of building a marketing budget is understanding what a customer is worth.  Why? Because you can't decide how much to spend to acquire that customer if you don't real...

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#888 The Future of Content Marketing from 2023-08-03T05:22

Content marketing has been around for a really long time.  And it is probably going to be around for a lot longer. But as new tools arise, many people wonder what the future of content marketing...

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#887 Improve Your Closing Rate from 2023-08-01T05:11

One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your clo...

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#886 I am my Brand from 2023-07-30T05:41

Like many business owners I defined myself as the founder of my company, Roundpeg.  Lorraine Ball and Roundpeg were intricately linked.  The fact that the business was originally an outgrowth of...

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#885 Simple Tricks to Improve Your Public Speaking from 2023-07-27T03:18

If you've been listening to More than a Few Words for any length of time you know I was born talking. Standing in front of a group of people or facing...

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#884 Google Can’t Read from 2023-07-26T03:17

From our archive is a terrific conversation with Kyle Roof about SEO.  In it he addressed some common misperceptions about Google.  

For example, many people think Google reads a web page...

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#883 Maybe You Should Buy a Business from 2023-07-25T05:50

As business owners try to grow their business they assume they have to do it organically.  The problem with the organic approach is you have to be patient. It takes time for the business to matu...

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#882 Improve Your Listening Skills from 2023-07-23T06:00

I had the strangest phone call the other day. It was from someone I have known for a long time. I wouldn't call us friends, but our paths have crossed multip...

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#881 Hop Into the Mailbox from 2023-07-20T06:45

When I started my agency in 2002, clients and friends called me the Postcard Queen.  I was working with small businesses and postcards were a wonderful way to get noticed.  Then along came email...

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#880 Stop Spiraling Toward Burnout from 2023-07-19T06:44

There is a cycle business owners get trapped in as they start to spiral toward burnout.  Coach Linsi Brownson says the first thing you need to do is ...

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#879 Make Chat GPT Work For You from 2023-07-18T06:32

These days everyone is talking about Chat Gpt Ai driven content. I find some people are either really excited about it.  Then there are others who are afraid we are the cusp of some dystopian wo...

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#878 Go Where Your Customers Are from 2023-07-16T06:42

You have to go where your customers are

Social media is about engagement. This is something businesses forget when they start to use it as a broadcast tool. Just because you’re posting informati...

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#877 Be a Great Podcast Guest from 2023-07-13T05:00

So you want to be a podcast guest.  Before you start reaching out to potential shows my guest, Joe Matz suggests you need to start with Why do you want to be a podcast guest.

There are a ...

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#876 The Marketing Path from 2023-07-12T06:27

From our archive. This conversation with Sharyn and Hank Yuloff was originally released in August of 2021.  If you missed it then you are in for a treat.  This was a fun, lively conversation abo...

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#875 Common Startup Mistakes from 2023-07-11T06:16

I would love to tell you that out of the gate I was a business genius and everything I did in marketing worked perfectly. Well that's not true.  We all make mistakes along the way, but when we l...

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#874It is ok to change direction from 2023-07-09T06:22

We’ve all had that marketing brainstorm sitting alone at a desk. It sounds like a good idea so you bounce it off other people. everybody excitedly supports the concept. You execute it the best t...

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#873 Become a Better Public Speaker from 2023-07-06T06:01

Getting up in front of an audience and speaking is how I make a living. Even if that's not your career goal you need to be a good public speaker. Whether you're standing up in front of an audien...

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#872 The Reason for Being from 2023-07-05T06:08

From our archive.  This conversation with Mike Wittenstein was originally released in August 2021.  If you missed it then, you should definitely check it out now. 

Why does your business ...

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#871 The Complete Offer from 2023-07-04T06:00

You have a great product. That's wonderful. But a product by itself is not enough to guarantee success. Shaun McAndrew believes you need to build a complete offer where you integrate a combinati...

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#870 Things go Wrong from 2023-07-02T06:00

Let’s face it, sometimes mistakes happen and things go wrong. How you handle the situation will often determine whether your smallest mistake becomes a big crisis 

Even if you can’t predi...

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#869 Stop and Read This from 2023-06-29T00:08

These days so many people are hot on social media and whatever the new platform is this week.  But Nicole Krug says that yea...

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#868 To Reply or Not to Reply from 2023-06-27T06:00

Maybe you think that when someone says something negative you shouldn't dignify their comment with a reply. According to David Oates, that's actually not the best strategy. The reality is everyb...

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#867 Home Court Advantage from 2023-06-25T06:00

Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.

...

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#866 On the Road to Mastering Your Marketing Message from 2023-06-22T05:58

It is often said that a journey of a thousand miles begins with a single step.  That is definitely true on the journey to master your marketing message. In this conversation Tracey Watts Cirino ...

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#865 Affordable Research Tactics from 2023-06-20T06:00

In this episode I had a chance to chat with Alison K about research.  I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to l...

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#864 Podcast Tips, Tools and Tricks from 2023-06-18T06:04

After 13 years of podcasting, I have found tools I rely on. My two favorites are Podmatch   - It is kind ...

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#863 Measurement vs Attribution from 2023-06-15T06:34

Jennifer  Denney is obsessed with measurement and marketing data.  She believes you can't improve what you don't measure. But there are a lot of challenges for marketers right now, as they try t...

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#862 Stand, Stagger, Fall from 2023-06-13T06:00

Have you ever done something for the first time, without prior knowledge and been able to achieve success? If so, you’re truly unique. Most humans find themselves meeting new challenges with a s...

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#861 Go Negative to Get Attention from 2023-06-11T00:10

If your blog titles don't grab reader's attention, they're not going to read your blog posts.  While it might seem that people want to see something positive in these challenging times, surprisi...

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#860 The Perfect Podcast Pitch from 2023-06-08T06:01

Would you like to be a guest on a podcast?  If so, you want to pay attention to what Kelly Mosser has to say about pitches.

The biggest mistake most potential guest make is the emphasis o...

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#859 Better Content in Three Easy Steps from 2023-06-06T06:00

According to Stacey Hall when we create marketing content it should not be about our products and services.  So stop talking about your products and focus on how you solve problems. She has a si...

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#858 Ego Drives Social Media from 2023-06-04T00:00

Social media is all about ego. No matter how many followers and fans you have, it’s always fun to see a new follower, a retweet, or reply, like, love or share.

All of those things signal ...

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#857 A Great Bio Makes People Want to Get to Know You. from 2023-06-01T06:00

Many potential customers read your bio to figure out who you are, and what it is going to be like to work with  you.  Danielle Hughes believes you need to give them a sense of who you are as a p...

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#856 Take your business to the next level from 2023-05-30T06:00

During the pandemic many people started businesses and even more are sitting in a corporate role right now thinking you're going to start a business and leave the 9 to 5 behind. That's all great...

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#855 To Meme or Not to Meme from 2023-05-28T06:02

If you’ve been using social media for any length of time, you’ve probably seen your share of memes. What makes memes popular is the way they give people a co...

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#854 How Introverts Network from 2023-05-25T06:00

I'm an extrovert. I love people.  I love being around people and talking to people.  But there are a whole bunch of people, introverts, who really don't enjoy interacting they way I do.  Here's ...

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#853 - Lessons from a Networking Junkie from 2023-05-23T06:01

I have a confession to make. I am a networking junkie. I love getting out in meeting people. Unlike people with other addictions, I'm not looking for a cure for my networking addiction, because ...

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#852 Google Doesn’t Buy From You from 2023-05-21T06:00

It is time for a  Content Based SEO approach. You probably don’t want to hear this. I’m going to do it SEO wrong. You’re spending all your time focused on what search engines want, worrying abou...

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#851 The Testimonial Interview from 2023-05-18T09:23

Everyone knows testimonials are a powerful sales tool, so why don't more businesses have them?  According to guest, John Hubbard the biggest reason is they don't ask.  And even when they do, cus...

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#850 Next Level Entrepreneur from 2023-05-16T06:10

As a business owner there were things I had to do that I absolutely loved and there were other things that really pushed me outside my comfort zone.  My business was successful because I develop...

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#849 Sometimes You Need to Shout A Little from 2023-05-14T05:03

 When you were little, your parents probably told you to use an inside voice because it wasn't polite to shout.

We've all been there, in a crowded room and you want to get someone's atten...

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#848 Write a Book from 2023-05-11T06:16

There's a perception that authors are more credible experts than people who are not authors.  Kim Thompson Pinder thinks it is just a perception and not necessarily true. But why not go with the...

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#847 Email Works, Let It Work For You from 2023-05-09T06:00

I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective. 

She s...

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#846 A Little Help From Your Friends from 2023-05-07T14:21

I don't ask for help very often. Maybe it's my personality I like to present this very competent, successful exterior. But the truth is everybody needs help from time to time.

So today I ...

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#845 Manage Your Inbox from 2023-05-04T06:00

Stop for a minute and think about your inbox I know as soon as I said that that was that little pain in your stomach because you know there’s a lot of clutter there.  But it doesn't have to be t...

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#844 What Marketing Can’t Do from 2023-05-02T06:00

Wouldn’t it be great if your marketing could get people to buy from you? Unfortunately, as my guest Chris Hoyt explains, that’s not how marketing wor...

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#843 It is All About Attitude from 2023-04-30T06:34

Today, I want to talk about your attitude, and how it can drive action. Why this topic now?

Let's face it, there are lots of things in the world which distract and impact us as individual...

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#842 Don’t Scale Too Fast from 2023-04-27T06:00

Everyone who starts a business thinks it's going to grow and grow.  They assume the growth will be wonderful as it gets bigger and bigger and bigger. My guest, A...

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#841 Do Not Trust Your Gut from 2023-04-25T05:58

If you are like most business owners you have developed a skill for making gut decisions. But my guest Dr. Gleb Tsipursky thinks that might just be the wrong way to approach your business decisi...

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#840 Plans are Living Breathing Documents from 2023-04-23T06:02

If you've just finished working on your business plan, you probably think okay I'm done. I can put it on the shelf and get on with the rest of my business.

If that's what you're thinking,...

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#839 Write Copy that Converts from 2023-04-20T06:24

There are lots of good reasons to create content for your website, social media and email newsletter.  In this episode, Lorraine chats with Louis Dalton about how to write content for a very spe...

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#838 Marketing Success is Not a Fairy Tale from 2023-04-16T06:15

Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.  It was so long ago that it seems like a fa...

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#837 Simplified SEO from 2023-04-13T06:01

I know you think we've talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and ...

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#836 More than One Reason to Buy from 2023-04-11T06:00

In this encore episode, we talk about how to use the frustrations, fears, wants and aspirations or your audience, as the foundation of your marketing. 

 

You have probably heard mu...

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#835 The Business Plan Review from 2023-04-09T06:00

Once you're done writing your business plan, pulling together all the numbers, charts and other information the most important thing you can do is share it with other people. Reach out to the sm...

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#834 Use Email to Build Trust With Your Audience from 2023-04-06T06:03

Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more.  Email can play a valuable role as a way to build trust and relationships with your ...

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#833 - Smart Pricing Starts in The Mind of Your Customer from 2023-04-02T06:01

What is the right price for your product or service? Most business owners struggle with this question because they confuse the cost of producing the product, with the value that it brings to the...

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#832 Sales is a People Business. from 2023-03-29T11:04:29

Returning guest Ross Keating says that sales is a people business.  While people may say it is the product or the features, it ultimately comes down to people and how well you connect. 

T...

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#831 Escaping the Hustle with Matthew Turner from 2023-03-28T06:40

In this encore episode, our guest, author Matthew Turner doesn’t think owning a business needs to feel like your are on a treadmill running hard, and never reach...

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#830 Reward Yourself from 2023-03-26T06:06

While I think business goals are important, there is more to life than checking things off your list. If you never stop and celebrate the win, it all becomes...

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#829 The Marketing Flywheel with Josh Ramsey from 2023-03-23T06:14

What is the marketing flywheel?  A real flywheel, that builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consi...

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#828 - What’s In Your Sales Plan from 2023-03-19T06:18

 It would be wonderful if you just hung a sign out, opened your doors and customers came.  Unfortunately, for most of us that's not how it works.  You don't accidentally bump into business on a ...

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#827 Smart PPC for Small Businesses from 2023-03-16T06:22

Maybe you think your business is too small to take advantage of PPC.  Our guest, Ameet Khabra doesn't think that is true. You can use this powerful tool as long as remember that Google is not do...

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#826 Contingency Planning from 2023-03-12T05:10

I am an optimist. I believe things will work out.  However, when it comes to my business I also know that things can go wrong, and planning is not being nega...

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#825 Emotion Driven Marketing from 2023-03-09T06:00

In this episode we chatted with Jan Cavelle about connecting your emotions to your marketing, and more importantly, connecting to your customer's emotions.  

How do you do that? Jan sugge...

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#824 From Our Archive - The Elevator Pitch from 2023-03-07T06:12

From our archive: 

You have only a few moments to make that great first impression and you  won’t stand out by sounding like everyone else.  You need to find a way to be first, best or di...

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#823 Capacity from 2023-03-05T06:45

I spent the early part of my career in manufacturing. One of the most important lessons I learned was that of capacity.  When you know how much you can produce you can set realistic targets for ...

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#822 Influencer Marketing from 2023-03-02T06:00

Influencers, people who have a following comprised of people who pay attention to who they are and what they do can help you deliver your message. 

In this episode, Madison Masterson expl...

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#821 Man Vs Machine from 2023-02-26T06:14

With all of the emphasis on A.I. driven content, search and advertising, the question is how will human beings survive.

Like any good sci-fi, the answer lies in human innovation.  It is i...

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#820 ABC’s of Sales from 2023-02-23T06:07

Stacey Hall wants to shift your paradigm on the role of the salesperson. She believes traditional, old school techniques of always closing and working to overcome objections just aren't the best...

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#819 The Rise of A.I. from 2023-02-19T05:09

I a sci-fi geek.  As a kid I discovered Isaac Asimov's stories of good robots who were driven by a code driving them to helpful an supportive of human beings...

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#818 Business Personalities from 2023-02-16T06:00

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality.

Guest Na...

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#817 Storming the Castle from 2023-02-14T08:14

From our archive - Originally broadcast on 2/14/2020 enjoy this encore conversation with Matt Nettleton. 

Sometimes, as a sales person heads out to make cold calls, it feels like they are...

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#816 Match Your Products to Customer Needs from 2023-02-12T06:31

As you start working on the product portion of your overall business plan do not start with the features.  Go back to your customer research. What is most important to your customers?  Focus on ...

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#815 Building Relationships on LinkedIn from 2023-02-07T06:22

When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is o...

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#814 Your Customer is More than Numbers from 2023-02-05T06:03

One of the things that I love and hate about marketing is the research which allows you to describe your ideal client in very quantitative terms like age, income and level of education. I love t...

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#813 Simple Video Tips from 2023-02-02T06:00

We are living in a video world.  Our guest Chris Weiher thinks video should be in the tool kit of every small business.  The mistake he thinks many business owners make is thinking they need to ...

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#812 Help Your Competitors from 2023-01-29T06:09

I am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow fas...

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#811 Give Google Information About Your Business from 2023-01-26T06:01

Google wants you to succeed and in this conversation with Stormy Knight, we talk about what they're doing to help you do just that.

Remember that Google's main product is great search res...

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#810 Match Your Marketing To Your Goals from 2023-01-24T06:05

How do you decide which marketing tactics to try? Megan Prejzner says you should start with business goals in mind. Boil it all down to the ones which are g...

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#809 Three Types of Competitors from 2023-01-22T06:23

Even new, completely innovative products have competition. Long before your product comes into the market, customers have found ways to solve their problems. Understanding who your real competit...

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#808 Brand Elements from 2023-01-19T06:00

While you don't want to change your brand frequently, guest Amanda Guerassio suggests there are signs you are ready for a refresh.  

    ...

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#807 Sales Starts with a Real Conversation from 2023-01-17T06:02

I know you think you are a business owner not a salesperson but everybody really is a salesperson. In this conversation with Tracey Beavers we explore...

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#806 Do The Research from 2023-01-15T06:00

Too often inventors and entrepreneurs fall in love with their idea. Just because it can be built, does not mean it should be.  Before you launch your business, you need to answer a really import...

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#805 Start Up Technology from 2023-01-12T06:00

Many small business owners startup a business or launch a product with little or no budget. I asked successful founder, Jason Hubbard about some of  the mistakes businesses make when they jump i...

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#804 Secure Your Business from 2023-01-10T06:00

Small business owners, particularly solo entrepreneurs often forget that their personal and business on-line security are tightly intertwined.  

Guest Josh Summers says that a focus on se...

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#803 Business Plan Myths from 2023-01-08T06:20

If you're a smart traveler you know can't head out on a long road trip without some kind of map or directions.  Without that there's a chance you'll get lost, drive in the wrong direction, show ...

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#802 Mentorship from 2023-01-05T06:00

In this episode we talk about mentors, how to find one and how to be one. Why? Because even if we think that we're running our business' completely on our own it helps to have people to turn to ...

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#801Favorites of 2022 from 2023-01-03T06:02

Before we roll in 2023, I thought it would be fun to go back and revisit some of my favorite podcast interviews from last year. With more than 125 to choose from, this was no small feat. But I t...

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#800 Happy Anniversary More than a Few Words from 2023-01-01T06:00

“Welcome to More than a Few Words, a marketing conversation for business owners. This is your host Lorraine Ball. “

I have a version of that phrase hundreds of times over the last thirtee...

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#799 Generate New Sales From Old Clients from 2022-12-29T06:10

 What is the fastest least expensive way to get clients? Guest, Gall Doby suggests  there is one strategy that people often ignore, and it's right in front of them. 

Looking for new sales...

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#798 Getting Lost from 2022-12-25T06:59

My favorite day on my most recent vacation was the day we got lost. We had an idea of what we wanted to do but we made a wrong turn. Instead of worrying about it we simply embraced the chaos. We...

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#797 Authenticity Matters from 2022-12-22T06:30

In this episode, I chat with Sasha Willis about authenticity and why it is so important to be authentic in all of your content and branding. 

Sasha advocates for  showing up as yourself b...

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#796 You’ve Got Mail from 2022-12-18T06:27

You've Got Mail!

Do you remember when those three little words used to make you smile?  It's hard to believe it's been more than 25 years since we first logged onto the internet via a ver...

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#795 Tips to Train Your Brain from 2022-12-15T06:02

Why should you make a to do list before you go to sleep?  It is a way of training your brain . Guest Elizabeth Louis, says when you do that you're getting it into you unconscious brain so you wa...

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#794 A Little Cappuccino Goes a Long Way from 2022-12-11T06:39

I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I'm ready to face the world. So when I was in Italy a few weeks ago I was worried that the littl...

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#793 Finding Your Ideal Client from 2022-12-07T20:17

When it comes to finding your ideal client Jonny Cooper thinks of the process like a three legged stool.  You need all three pieces.  Without o...

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#792 The Long Game from 2022-12-04T05:50

When it comes to content marketing you need to be playing the long game. It is unrealistic to think  you're going to throw a blog post out there today and get results tomorrow.

But, if yo...

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#791 Life Cycle Marketing from 2022-12-01T06:12

Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.  

Guest, Ellen McDowell shares tips on ...

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#790 Invite me In from 2022-11-27T06:15

When I was a kid and the doorbell rang I would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have changed. We're a lot more caut...

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#789 Empathy and Action from 2022-11-24T06:44

Since we were in middle school there's always been someone who said something negative about us. You'd think after all this time we'd learn how to respond but the truth is when you get a negativ...

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#788 The Follow Up Process from 2022-11-20T06:00

When the phone rings, there's always that moment of excitement. This could be a customer! I've been through enough sales training so I feel comfortable moving prospects through that conversation...

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#787 MEGA Position from 2022-11-17T05:49

This week we are talking about positioning. I know that sounds like some techie, marketing thing that you need an MBA to figure out but it really isn't. Your position is simply what you want peo...

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#786 Lessons from Improv from 2022-11-13T06:00

A friend of mine who is an improvisational artist, and a marketer told me there were many things he learned when studying improvisational comedy that he could apply to marketing. The first is th...

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#785 Copywriting Style Guide from 2022-11-10T06:02

In this episode Lorraine chat's with Maddie Osman about style guides. But the conversation is not about colors and fonts. Your brand is more than j...

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#784 New Tech - Finding What is Right for You from 2022-11-06T06:19

It seems like every day there is some new tool or trend. So how do you decide which  new technology, software tools and digital trends deserve attention and resources and which don’t?  Over the ...

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#783 Measure Your Email Results from 2022-11-03T06:07

I know you think we've talked about email a lot but we're going to dive into  one of the most overlooked parts of your email marketing, the metrics

Guest, Emily Maguire shares lessons lea...

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#782 Google Wants You to Do Better from 2022-10-30T05:57

I hate to say I told you so. Well,  actually I like saying it because I enjoy being right. So I am very much enjoying the most recent announcement by Google that they are going to put even more ...

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#781 Time to Pivot from 2022-10-27T06:07

What do you do when external factors turn your entire business model upside down?  That's what happened to MeetUp.com at the beginning of their pandemic, as their entire in person meeting model ...

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#780 Protect Your Assets from 2022-10-23T06:30

You need to protect the marketing assets of your business.

I got a call the other day from a client I hadn't worked with in 18 years. He wanted know if I still had the original art files ...

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#779 It Is All About The Cash from 2022-10-20T06:00

Owning a business is lots of fun. There are all sorts of reasons you do it. But at the end of the day. It's about the cash. Alvin Narsey considers cash a  fundamental metric for any kind of busi...

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#778 Cost Plus Pricing from 2022-10-16T06:30

What is the Right Price for My Product?

This is one of the most common questions business owners must answer. Defining your pricing strategy is critical to your success because it tells prospect...

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#777 Get To Yes Faster from 2022-10-13T06:25

Most business owners did not start out thinking they  were going to be sales people, but somewhere along the line they figured out that was what they had become. 

Guest Susan Trumpler sha...

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#776 Turn Your Sales Funnel Upside Down from 2022-10-09T06:03

You've all heard of the sales funnel this marketing model where every sales starts at the top with a large group of unqualified prospects. In the middle are people who are mildly interested and ...

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#775 Testimonials are Marketing Gold from 2022-10-06T00:01

Testimonials are  marketing gold. But the trick is cultivate them.  So how do you get people to talk about you?  Guest, Erin Ollila breaks it down into two ...

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#774 Lessons from My Days in Retail from 2022-10-02T06:00

I started my career in retail. As a floor manager my job was to attract customers as they walked down the aisle of the store, to pull them into the department.  I organized the racks of clothing...

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#773 Instagram Neighborhoods from 2022-09-29T14:56

Instagram is so much more than simple an app to share images of your favorite cocktail, flower or friend.  It is a powerful business tool with four separate features, or neighborhoods as guest <...

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#772 Build a Business to Sell from 2022-09-25T06:36

I know you’re probably just starting out in your business. It is all really exciting and new. But, right from day one, you need to be thinking about building a business that someone else will wa...

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#771 Attack New Markets with Google Trends from 2022-09-22T01:00

Geotargeting is a valuable tool if you run a local business.  Connecting with customers around the block is what drives your business.  But guest, Kry...

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#770 Ideas on the Fly from 2022-09-18T06:00

If you're like me, you never have your best ideas when you're sitting at your desk.  It is always when you're out walking or talking to someone or driving in your car.

Then by the time yo...

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#769 Branding for Creatives from 2022-09-15T00:00

This week, I chatted with Claire Gallagher about the unique challenges creatives face as they try to work on their branding.  The rest of the world thin...

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#768 Tell Stories About Your Best Days from 2022-09-13T06:01

I love to tell stories. Not only because they're fun, but because they're great for business.  That's why I was excited to sit down with master storyteller, Listen

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#766 Use a Quiz to Grow Your Email List from 2022-09-08T06:06

Let's start with the numbers

  • 80% of small business owners use email marketing to get new clients and to keep their existing ones
  • For every $1 you spend in email marketing yo...

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#765 Marketing is Personal from 2022-09-04T16:57

Your customers want to feel special. In interactions with you, they want the conversation to be focused on their needs and concerns. To communicate that focu...

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#764 Recession Proof Your Business from 2022-09-01T08:29

If you have been around the  business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs.  They way to survive the downs is to b...

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#763 Everything Old is New Again from 2022-08-28T06:06

There is this wonderful song written by Peter Allen in the 1970 s.  Everything old is New Again. In a way that song sums up where marketers are these days. When that song was written fifty years...

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#762 Build Landing Pages that Convert from 2022-08-25T06:55

You spend all of your resources trying to drive people to your website. But what do they do when they get there? Well if you goal is to generate leads and build your email list that's where a gr...

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#761 Let’s Start at the Beginning from 2022-08-21T06:00

One of my all-time favorite movies is The Sound of Music. While I love most of the songs, the scene where Maria teaches the children to sing, is definitely on top of my list. say.

She exp...

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#760 Spark a Conversation from 2022-08-16T06:00

Scott Murray thinks today's marketers have to stop selling, promoting and clinging to outdated strategies and tactics.  Instead they need to create content to spark engagement,  conversation and...

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#759Use KPI’s to Grow from 2022-08-14T06:11

How well is your business performing?  Key Performance Indicators help you answer that question.  A KPI is  a quantifiable measure of performance over time for a specific objective. KPIs provide...

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#758 Set Your Goals with Your Heart from 2022-08-11T06:01

If you're like most business owners you've set lots of goals and in your life and you've never fulfilled them. It not be the goal, but because your decision ...

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#757 Build an Amazing Life from 2022-08-09T06:00

When you started your business you probably assumed that sooner or later you would get around to building a life to go with it.  According to guest Nicole Bandes, that is not necessarily the bes...

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#756 Email - Your Little Black Marketing Dress from 2022-08-07T06:02

----more----Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy.  It is incredibly versatile. With the right accessories, jackets, ...

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#755 Managing a Business and a Family from 2022-08-04T06:00

So you think you've got distractions and can't start a business. Well my guest, Renee Harris has nine children and still found a way to build a six-figure business.  How did she balance the dema...

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#754 Make Your Content Fun from 2022-08-02T06:00

Social media and content marketing should be fun.  If you are not feeling the fun in the content you are creating then your audience is probably bored, and so are you.

 

But it doe...

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#753 -No Social, Just Media from 2022-07-31T06:52

Facebook is on a mission to take the social out of social media.  They've announced changes to their algorithm that you're already seeing.

They're prioritizing ads and video from complete...

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#752 People over Profits from 2022-07-28T06:37

These days business is built on relationships. So when you are in a networking situation, guest Patty Farmer suggests you remember to focus on the people and the profits will follow.  The relati...

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#751 The International Team from 2022-07-26T06:02

These days, it seems everyone is talking about working remote. with advances in technology, you can work anywhere in the country or anywhere in the world.

As a business owner, managing a ...

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#750 Success in a Rocky Economy from 2022-07-24T06:04

I know the economy is rocky. Yes, things have been bumpy for the last three years. But the truth is, this isn't the first time it's happened, and it will be the last. If you want your business t...

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#749 Find Your One True Love from 2022-07-21T06:03

When it comes to finding your life's love or passion is there really only one? Maybe you think that's a strange introduction for a marketing conversation. But it's not.  Just as finding that one...

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#748 The Psychology of Words from 2022-07-19T06:00

Sometimes when people write copy they forget they're not just writing for SEO.  They need to keep in mind they are writing to attract the attention of real people who have  specific reasons for ...

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#747 The Right Price from 2022-07-17T06:25

What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to th...

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#746 A.I. and You from 2022-07-14T06:12

If you're a little bit of a sci-fi nerd. The idea that the robots are coming can be a little bit terrifying. But if you're a marketer in today's world the advent of Ai is an exciting opportunity...

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#745 Avoid Social Media Overwhelm from 2022-07-12T06:13

Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending o...

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#744 I Love Evergreen Content from 2022-07-10T06:16

One of the things I love about living in Indiana is the color of the seasons. There are the bright pastels of spring, the rich greens of summer, and the bright orange and yellow of fall. The exc...

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#743 - Stop Creating Content and Start Telling Stories. from 2022-07-07T06:13

When it comes to creating content, the age old question seems to be " What do you write about? The biggest challenge of creating content is staring at that blank sheet of paper. But according to...

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#742 Unlock Your Creativity with Art. from 2022-07-05T06:00

People tell me they're they don't think they're creative. But that's not true. Everyone is creative. We just express it differently. And you need that creativity to solve the business and person...

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#741 Shaping Your Brand Position from 2022-07-03T06:00

What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do?

All of those comments add up ...

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#740 Flip the Sales Conversation from 2022-06-30T09:43:40

You think you know everything about sales. You've heard all the presentations and everybody talks about pain and objections. Well, my guest Chandler Walker thinks that might be the wrong way to ...

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#739 Better Networking Results from 2022-06-28T06:01

I love a good networking event. but I know not everybody loves that process.  They're often confused and frustrated with how to start the conversation and where to go after they've opened it.  Listen

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#738 It Takes a Village from 2022-06-26T06:43

Every parent knows, It takes a village to raise a child. Each of the adults in the child’s life, relatives, teachers, coaches, brings a different perspective...

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#737 - A Rational Approach to SEO from 2022-06-23T05:54

Think you know how Google works?  Guest, Kyle Roof explains your assumptions may not be right. 

For example, many people think Google reads a web page as a human would.  Google is not abl...

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#736 Sitting on a Gold Mine from 2022-06-20T17:45

I bet you didn't know that you're sitting on a gold mine. but according to my guest Mary Henderson, you are. As human beings. we experi...

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#735 Power Words from 2022-06-19T06:02

 Words have power to move, motivate, inspire, frightened and cheer, what you say and how you say it can have a strong impact on another person. Some words, called power words have more impact th...

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#734 What Type of Bird are You from 2022-06-16T06:39

Whether you're trying to hire a new person, work with an agency or close a sale, the very first step is really figuring out if you're sitting across the table from the right person.

The p...

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#733 The Rule of 26 from 2022-06-14T06:01

What if you could improve the amount of traffic that came to your website, the amount of conversions and the lifetime value of  customers by 26% each?  My guest Michael Buzinski developed the Ru...

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#732 Healthy Conflict from 2022-06-12T06:14

Wouldn't it be nice if we all just got along. That might seem like a good idea but it really isn't. You can't eliminate conflict completely. and you shouldn't.

Well-managed conflict actua...

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#731 Vacation-Proof Your Business from 2022-06-09T06:04

All work and no play makes Jack or Jill very dull.  As a business owner you work really hard but you also need to find ways to get away and take a vacation. 

Guest Carol Clegg shared grea...

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#730 What Makes You Remarkable from 2022-06-07T06:00

Why should I buy from you? That's the question we have to answer if we want to grow our business.  My guest, Rich Brooks thinks the answer needs to be remarkable.  And he has developed a formula...

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#729 Buying Journey from 2022-06-05T09:59:11

Let's go on a buying journey. Think about the last item that you bought, where you spent more than $100. Maybe it was something for your business or home. Write down the item you bought and work...

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#728 Follow Your Passion and Make Money Along the Way from 2022-06-02T06:02

If you're like a lot of people you may be under the misconception that you have to make a choice between doing what you really love or making money but that doesn't have to be the case.  Guest <...

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#727 Build Your Super Toolkit from 2022-05-31T06:00

Do you have a super toolkit for your business? Also called standard operating procedures (SOPs), when created correctly give business owners freedom to work on their business. 

This week,...

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#726 Three Truths of Marketing from 2022-05-29T06:16

When it comes to marketing, there are three simple truths. The first is that marketing hasn't really changed in 50 or 60 years. The basics of marketing are about what they were half a century ag...

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#725 Morning Routine from 2022-05-24T06:00

If every morning is an adventure and you're not quite what you should do first, Ryan Cote suggests you begin your day with a morning routine.    

Interestingly, one thing many highly succ...

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#724 Do You Always Have This Effect on Women? from 2022-05-22T18:20

This is a marketing story about personal branding that took place about 30 years ago, I had just started working for Lennox industries. At that time, Lennox Industries was a male oriented busine...

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#723 Full Circle Marketing from 2022-05-19T06:01

Many business owners think closing the sale is the end of customer journey.  Guest Wayne Mullins doesn't agree.  He sees the act of attracting the customer as only half the process.  The other h...

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#722 Influence Marketing from 2022-05-16T06:00

We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand. 

But our gue...

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#721 How To Find The Best Solution from 2022-05-15T06:00

Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every a...

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#720 Evergreen Content for Lawyers and Everyone Else from 2022-05-12T06:59

Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility. 

Guest John Hinson explains it is a cost...

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#719 Find Your Story from 2022-05-10T06:00

The stories that we tell ourselves really are our most important stories. Our guest, Bridget Cook-Burch shared her thoughts on stories and how stories drive our destiny.  It is less about what i...

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#717 Grow Your Network with a Podcast from 2022-05-03T06:01

If you're a business owner, you are probably  always looking for ways to widen your circle and networking is certainly a great way to do just that.

In this conversation with Ryan Hansen, ...

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#716 Find the Yin to Your Yang from 2022-05-01T06:00

I love running my own business, getting to do things “my way” … most of the time. But I learned that to be successful, I need to also listen to the opinions ...

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#715 Simple Steps to Grow A Mastermind Group from 2022-04-28T06:00

If you're a coach you can earn a living one conversation at a time. But if you really want to maximize your revenue opportunities. You need to consider group coaching Where do you start? 

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#714 Six Figure Freelancer from 2022-04-26T06:00

All too often people think the word freelancer is synonymous for broke. But according to my guest, Kate Bagoy, that's not true. You can make money and live the life you want as a freelancer.

...

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#713 Transform Business Cards Into Contacts from 2022-04-24T06:01

When you come home from a networking event with a stack of business cards, you either have something incredibly valuable, or a pile of garbage. What makes the difference? It's not the cards them...

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#712 Networking Animals from 2022-04-21T06:51

The next time you go to a networking event, guest Rochelle Groh suggests you should look for the four types of networking animals. 

  • The shark, who is ready to take a bite out of ever...

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#711 Managing Through Chaos from 2022-04-19T06:25

These days the world feels more than just a little crazy.  As you are processing all the crazy in the outside world you have a business to run.  So how do you balance the conflicting emotions an...

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#710 Strategic Relationships from 2022-04-17T06:04

Great strategic relationships are what make your word of mouth marketing work.  These partners  have complementary businesses to yours.  Serving similar customers they are likely to bump into pe...

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#709 Sell the Transformation from 2022-04-14T06:00

If you're looking for different results tomorrow than you had yesterday you need to make changes.  Sometimes it is a small change, but often it is a significant transformation in your business o...

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#708 Create Content that Converts from 2022-04-12T06:13

So you've been creating content for awhile. You've got blog posts, images and videos.  You share it on social media and place it on your website, but that isn't enough, because you aren't creati...

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#707 Conference Social Media from 2022-04-10T06:36

Thinking about hosting a conference and wondering about which social media platforms will serve you best. While you should probably have a presence on Facebook, Twitter, Instagram and LinkedIn, ...

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#706 Your Personal Brand from 2022-04-07T06:08

Do you have a personal brand? Do you even know what that is and why you need one?  My guest Ian Moyse explains that while the term "personal brand" sounds illustrious, something for celebrities ...

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#705 Automate Your Processes to Grow from 2022-04-05T06:04

Your business does not happen by accident. You have to have processes and procedures in place to make sure that everything gets done when it's supposed to.  Does that sound a little overwhelming...

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#704 The Great Retention from 2022-04-03T06:00

In the age of the great resignation, business owners of all size companies are struggling with employee turnover. The pandemic had accelerated the resignatio...

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#703 SEO in 2022 - It is all about content from 2022-03-31T06:22

It would be great if the rules of SEO would remain constant.  Unfortunately, SEO like most of your digital marketing is constantly evolving, as the technology evolves.  In this episode, Ryan Mor...

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#702 Build Lasting Habits from 2022-03-29T08:59

If you're like me, you've started lots of things that you hoped would become habits. You run at them full bore for a little while and then you lose steam.  That start and stop is natural, but it...

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#701 Create Less Content from 2022-03-27T06:00

When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I  wrote as resources for for clients ...

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#700 Conversations from 2022-03-24T06:00

If you could have a conversation with anyone, who would you choose?” Almost everyone has a first choice and maybe a second, but who has hundreds of choices?

As the host of Listen

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#698 Marketing Wallpaper from 2022-03-20T06:27

Have you let your brand become marketing wallpaper. You've said the same things over and over and over again to build consistency which is great but you've said it so much people no longer hear ...

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#697 Your Message Matters from 2022-03-17T06:35

If you have something to say, you may be frustrated as you try to get that message out to the right people. Our guest, Jonathan Milligan shares some tips on how you can rise above the noise so p...

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#696 Use Data to Drive Content from 2022-03-15T06:00

According to our guest, Ryan Sullivan, modern day marketers understand that the buying journey is not linear. so the content on your website should spea...

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#695 You Can Not Be All Things to All People from 2022-03-13T04:31

To develop really effective marketing, you need to be clear about your brand position, what makes you uniquely qualified to earn the business of your customers. Look beyond the technical skills ...

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#694 Change Your Sales Process with Four Little Words from 2022-03-08T06:10

According to our guest Merit Kahn, it is one thing to be really well versed in what you're going to say to a prospect and how you're going to go through your sales process but you need to engage...

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#693 Don’t Drive Looking in the Rear View Mirror from 2022-03-06T06:08

It isn’t practical to drive looking only in the rear view mirror. Even if you think you know what is in front of you, sooner or later you will run into something you didn’t expect. When you run ...

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#692 Ideas are Free from 2022-03-03T09:11

What is the difference between an thought and an idea.  It is not just semantics according to my guest Bruno Pesec.   A th...

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#691 Batteries Not Included from 2022-02-27T06:00

Has this happened at your house?  It is Christmas morning and after your child gleefully tears open a present, finding their much anticipated toy inside, they are disappointed because the batter...

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#690 Embrace the Chaos from 2022-02-24T06:15

Some people think that chaos is a dirty word. But as my guest Robert Raymond Riopel suggests, a little bit of chaos in your life is a good thing.

He suggests that as as human beings, one ...

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#689 The Non -Fiction Brand from 2022-02-22T06:01

What is a non-fiction brand?  It is a brand that is true and authentic in its reflection of a company.  To build your non-fiction brand, my guest DP Knudten Listen

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#688 Sales Questions from 2022-02-20T06:01

The more you know about a prospect, the easier it is to sell. Asking questions is a great way to learn what you need to know and avoid wasting time talking about your product or solution if you ...

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#687 Life Beyond Social Media from 2022-02-17T06:01

If you are like me, you probably spend a lot of time on social Media. While these tools are helpful, are they the best resource for your business. 

My guest, Megan Brame has eliminated bo...

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#686 Tools and Tips to Manage Digital Productivity from 2022-02-15T15:05:23

Like many business owners I made the transition from paper to digital tools a few years ago, but some days it feels as if I am juggling too many digital tools.  So my goal for this year is to st...

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#685 It Takes More to Get High from 2022-02-13T06:01

Marketing is addicting. You do a little marketing, you get results, you do a little more and suddenly you’re hooked. You can’t imagine your business surviving without the jolt from your social m...

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#684 Sell More with Good Design from 2022-02-10T06:19

Lots of people make the mistake of thinking good design is just a pretty picture. But, as our guest Jacqui Naunton  explains, it is so much more that that.  And when done correctly can have an e...

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#683 Make Visitors Feel Welcome from 2022-02-08T06:30

Have you ever been to a website that just makes you feel right at home? Everything is where it's supposed to be. And you know, you've come to the right place. That's a website that's was designe...

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#682 Ahead of the Pack from 2022-02-06T06:06

One of the things I love about living n Indianapolis is the activity at the racetrack.   Yes, it is true, I am a race geek.   I love the cars, the drivers, the back story and the history. I have...

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#681 Is a Franchise Right For You? from 2022-02-03T06:09

So you want to start a business but you really don't have an idea of what you want to do.  In that case, a franchise might be just what you're looking.

Our guest, Diane Pleuss has matched...

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#680 Blogging Takes Time from 2022-01-30T06:29

Even for the most accomplished writer, creating an effective blog post takes time.  This is especially true as the word count requirements have grown.

Even if it is only an hour or two, o...

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#679 Every Entrepreneur Needs a Strategy from 2022-01-27T05:21

Small business owners never have enough time. There is always more to do than than a day a day it fits in a day's work. Guest, Alex Brueckmann believes a good strategy becomes your system to pri...

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#678 Don’t Feed the Trolls from 2022-01-25T06:01

It often feels as if the world is just a little nastier than it used to be with online attacks to individuals and businesses.  Well it turns out that's not new. The internet has made it a little...

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#677 Taste the Difference from 2022-01-23T06:49

My husband loves scotch and it was on his bucket list to see where it was made. So several years ago, I found myself wandering through distillery after distillery hearing about malting, mash and...

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#676 Happy Buying Brain from 2022-01-19T16:12:13

We like to think of ourselves as evolved creatures, but according to Felix Cao the primal brain is actually the place where the subconscious mind ...

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#675 Take the Keys from 2022-01-16T06:50

 If I asked you where the keys to your house were, might take you a minute, if you're a little bit like me and put him down somewhere in the house, but within a minute or two, you'd know where y...

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#674 Social Selling from 2022-01-12T06:08

As a business owner you are active on social media to do more than just make friends.  You are there because you ultimately hope it will lead to sales.  if you want to  that to happen you  need ...

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#673 Start with Your Castle from 2022-01-09T06:00

I am a fan of Walt Disney, not just his movies, but his vision and creativity as an entrepreneur.  He understood the importance of a clear company vision expressed passionately through stories a...

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#672 Create Engagement on LinkedIn from 2022-01-04T06:00

LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. 

...

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#671 Write Yourself a Letter from 2022-01-02T06:25

Write Your Goals Down

As the new year begins, take a few minutes to think about your goals and what you want to accomplish in 2018. Dream big both personally and professionally. Maybe you want t...

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#670 -Three Questions to Define Your Ideal Client from 2021-12-30T06:00

Everyone talks about finding your ideal client. But how do you do that? Today my guest Tim Fitzpatrick of Rialto Marketing explains it can be...

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#669 Define, Develop and Display from 2021-12-28T06:19

Your brand doesn't happen by accident.  Our guests Tonya Eberhart & Michael Carr, partners behind BrandFace have created The 3 D Process for buildi...

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#668 Conversion Optimization from 2021-12-26T05:52

Why should you care about conversion optimization?

When I ask business owners about their website performance, most can easily tell me how much traffic they get in a given week or month. Even if...

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#667 Take Three Deep Breaths from 2021-12-23T06:15

If you own a business, you have stress. It seems to come with the job, but our guest Debra Sunderland suggests that your stress ...

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#666 Blogging in 2022 from 2021-12-19T05:30

I have been blogging since 2007. Back then blogging was popular among writers and geeks.  I am not sure which I was, but I enjoyed the opportunity to flex my creative muscle on a site called Mor...

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#665 Escape the Hustle from 2021-12-16T06:01

If you are a small business owner, there is a good chance you feel a little bit like a gerbil on a treadmill. You're running and chasing the food, but you never quite catch it. Our guest, author...

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#664 Bad Blog Posts from 2021-12-12T06:09

We routinely tell business owners that great blog posts are an important part of their sales, marketing and SEO strategy. With so much riding on each and every post, it's tempting to push the sa...

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#663 Marketing Automation from 2021-12-09T06:00

Business owners who believe in rapport and relationship-building often think of automation as a bad word.  This perception comes from the not really understanding how good automation words. 

...

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#662 The perfect time to send an email. from 2021-12-05T05:09

Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There's a lot of research that suggests there actually...

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#661 - More than One Reason to Buy from 2021-12-02T04:03

You have probably heard multiple times you need to start your sales process by defining your niche because when you do, you can create more relevant content.  

But our guest Leon Streete,...

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#660 Segment, Segment, Segment from 2021-11-28T06:49

Everyone is not your customer. And while some people might become customers sometime in the future, there are some people who never will. Make the best use of your marketing efforts by narrowing...

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#659 Start in the Middle from 2021-11-25T06:59

Many "would be writers" think they should start with a title and let the story unfold.  Our guest, Tina Bakehouse suggests starting in the middle.  Begin by fleshing out the content in the middl...

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#658 Go Negative with Your Blog Titles from 2021-11-21T06:00

If your blog titles don't grab reader's attention, they're not going to read your blog posts.  While it might seem that people want to see something positive in these challenging times, surprisi...

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#657 Social Media is Personal from 2021-11-18T06:01

Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our...

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#656 Kiss Your Email from 2021-11-14T04:00

As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research whi...

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#655 Let Your Goals Flow from 2021-11-11T06:00

​Goals are an important part of a successful business, but we often don't achieve them as quickly as we would like.  Coach Cailen Ascher suggests business owners take a few lessons from yoga. Listen

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#654 Don‘t be afraid of Negative Reviews from 2021-11-07T06:37

You may not believe this, but negative reviews are a gift. They give you a chance to improve to change your customer perception, and maybe even be a hero.

When someone writes a negative r...

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#653 Why No One Reads Your Content from 2021-11-04T04:31

You spend hours creating content so you may be disappointed to discover that nobody's reading it. But it doesn't have to be that way. Our guest, Jonny Cooper shared three simple reasons content ...

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#652 Company Culutre from 2021-10-31T06:29

Ask most small business owners what makes their company unique. And they'll tell you it boils down to the people and the culture. That great culture attracts more potential employees and clients...

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#651 Overworking and Under-earning from 2021-10-28T06:00

There is a cycle business owners get trapped in as they start to spiral toward burnout.  Coach Linsi Brownson says the first thing you need to do is recognize, you're not doing anything wrong.  ...

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#650 Humanize Your Facebook Page from 2021-10-24T06:09

Are you frustrated by the lack of engagement and results from your Facebook pages? Maybe it is because you are treating Facebook like any other advertising platform, and not a social network. Listen

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#649 The Networking Quest from 2021-10-21T06:38

What would you learn in one hundred networking conversations?  And how would those conversations change your business? That is what our guest, Chella Diaz set out to discover when she set a goal...

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#648 Add a Caption to Instagram from 2021-10-17T06:15

If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily ...

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#647 Find a Peer Group from 2021-10-14T06:01

When you collaborate with people you would, on the surface level think of as your competitors, it is amazing what happens You will discover your business is healthier, your mental status healthi...

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#646 Dumb it Down from 2021-10-10T06:36

The other day, I got the nicest note from a prospect,  who by the way is now a client. He said "The information you shared was valuable and easy to understand. Most of the folks we talked to try...

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#645 Energy Management from 2021-10-07T05:27

According to our guest, Ellen Goodwin, you can have all the plans in the world, manage your time, block out time for specific activities, but if you hav...

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#644 Cash Management from 2021-10-03T06:29

I always say there are three days in the life of a project give me an emotional left.

When I make the sale

When I send the invoice 

When I get the check.

The foundati...

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#643 Your Voice is Your Instrument from 2021-09-30T06:23

There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research ...

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#642 Who is Your Blog For? from 2021-09-26T06:00

I want to ask you a very specific question. Who were you writing for? Now, if you have a personal blog and you're documenting the days of your life, you're writing for yourself. But if you have ...

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#641 Ecommerce Email from 2021-09-23T16:28:31

There are many elements in a successful ecommerce program, but email is at the top of the list.  From simple promotional campaigns to event specific "flows" the trick is to send the right messag...

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#640 You Focused Copy from 2021-09-19T05:04

Long before I ever worked on my first website, I was developing brochures and direct mail campaigns for business owners. Many of the rules of good copywriting I learned back then, are transferab...

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#639 The Marketing Path from 2021-09-16T21:52

As you drive down the road, you have to be ready to make small adjustments.  The same is true for your marketing.

This week's guests, Sharyn and Hank Yuloff,  think you need to stop think...

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#638 A Crazy Idea from 2021-09-12T05:48

When I started my career, I was full of crazy, innovative ideas which were routinely shut down by senior managers. I grew to hate hearing "That isn't how we do things" or "We tried that and it d...

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#637 Start Your Business from 2021-09-09T05:43

More than a Few Words is a marketing conversation for business owners.  MTFW is hosted by Lorraine Ball and features interviews wi...

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#636 What is the objective of your blog? from 2021-09-05T05:34

You have a blog for your business, that is an important first step.  But if you want to transform a good blog into a great one, there are several things you can do to improve your company blog,<...

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#635 Omnipresent Marketing from 2021-09-02T06:18

According to our guest Sheri Kay Hoff, the trick with good marketing is to be everywhere, but show up slightly different so your message is relevant to y...

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#634 Meaning at a Glance from 2021-08-29T05:16

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing pro...

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#633The Reason for Being from 2021-08-26T05:20

More than a Few Words is a Marketing Conversation for Business Owners.

Why does your business exist?  If you answered to make money, you are mi...

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632 Productivity Hacks from 2021-08-24T05:37

More than a Few Words is a marketing conversation hosted by Lorraine Ball featuring brief interviews with entrepreneurs and marketing professionals from around the world. 

This week, chat...

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#631 - Your Website is Your Best Salesperson from 2021-08-22T06:54

Did you know that  57% of all purchase decisions are actually made before a customer ever talks to a supplier.

Think about that! More than half of the people who pick up the telephone to ...

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#630 Convert Prospects with Video from 2021-08-17T22:00

More than a Few Words is a Marketing Conversation for Business Owners. 

Sometimes you just have to jump in.  Video is so important as part of your marketing mix, and most business owners ...

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#629 You are Doing SEO Wrong from 2021-08-15T05:35

The Marketing Minute is a quick bite of marketing from Lorraine Ball, host of More than a Few Words

 

 You probably ...

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#628 Time to Go Global from 2021-08-12T06:29

The world is getting smaller all the time.  Today, even small business can afford to compete globally.  This week we talked with Wendy Pease about free resources, and tips for business owners in...

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#627 What Story Does Your Company Tell? from 2021-08-10T06:11

Organizations, movements, products, companies thrive or fail when their stories thrive or fail. So if you have a deeply resonant, emotionally significant functionally relevant story, then the or...

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#626 Don't Overwhelm Your Website from 2021-08-08T06:25

There are lots of cool tools and features that you can add to a new website. The problem is sometimes companies try to do everything; ,stunning layouts with drop downs and rotating and parallax ...

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#625 Innovative PR Ideas from 2021-08-03T06:32

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Every business ow...

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624 Why Blog? from 2021-08-01T06:21

One of the most interesting findings in this year's digital marketing survey was on the topic of blogging.  Fewer small business owners than ever told us they were using blogging as part of thei...

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#623 CopywritingTips from 2021-07-29T06:00

The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world. 

 

This week, our guest, WA...

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#621 Crisis Management Plan from 2021-07-25T06:46

Let's face it, sometimes mistakes happen and things go wrong. How you handle the situation will often determine whether your smallest mistake becomes a big crisis 

Even if you can't predi...

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#620 Take the Fear Out of Networking from 2021-07-22T06:08

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox   If the thought of atten...

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#619 Accountability Tips from 2021-07-20T10:04

Every week, Lorraine Ball, chats with marketing professionals around the world. This week, the conversation is about Accountability.  Her guest, Don Ma...

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#618 Why Should I Buy From You? from 2021-07-18T05:11

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start yo...

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#617 Do It Yourself SEO from 2021-07-15T05:52

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

SEO can be  very ...

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#616 The Button from 2021-07-11T06:05

This week in our marketing minute, Lorraine Ball continues the conversation about building a successful inbound marketing campaign...

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#615 Take the Overwhelm Out of Social Media from 2021-07-08T06:02

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Social media used...

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#614 Win the Hour, Win the Day from 2021-07-06T06:31

More than a few words is a marketing conversation for business owners.  Each week, host Lorraine Balls spends a few minutes chatting with guests about things every business owner should know.  Listen

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#613 The Submission Form from 2021-07-04T06:43

Last week I shared a few tips building effective landing pages. This week we're going to turn our attention to the submission or inbound form because this is where the magic happens.

The ...

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#612 Money Matters from 2021-07-01T06:01

More than a Few Words is a marketing conversation for business owners.  Hosted by Lorraine Ball marketing experts from around the globe share tips, tricks and inspirational marketing and ...

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#611 Social Media in Five Minutes a Day from 2021-06-29T06:45

More than a Few Words is a marketing conversation for business owners.  Each week, podcast host Lorraine Ball chats with marketing professionals from around the world.  

This week, David ...

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#610 The Landing Page from 2021-06-27T05:42

Last week I shared a few tips on building your offer.  This week we're going to focus on the landing page.

The landing page is your opportunity to convince prospective customers to say ye...

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#609 Which Social Media Platform Is Right For You? from 2021-06-24T05:16

More than a Few Words, hosted by Lorraine Ball is a marketing conversation for business owners. 

Social media can be overwhelming, because it seems as if there is a new platform every wee...

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#608 A Podcast about Podcasts from 2021-06-22T05:55

More than a Few Words is a marketing conversation for business owners, hosted by Lorraine Ball

In this episode, our guest ...

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#605 What to Write About from 2021-06-13T10:02

The hardest thing about blogging is staring at that blank sheet of paper trying to decide what you should be writing about.  The answer is pretty simple, write  about the things that you know th...

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#604 Get Noticed by the Media from 2021-06-10T06:45

More than a Few Words, a marketing conversation hosted by Lorraine Ball.

If you are like most business owners, it is a stru...

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#603 Social Relationships from 2021-06-08T06:27

More than a Few Words is a marketing and business conversation hosted by Lorraine Ball.

Why do business owners need to build social relationships?  Digital Toolbox 

Today we are goin...

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#600 Teach Your Way to Success from 2021-06-01T08:07

This marks the 600th episode of More than a Few Words, a marketing conversation hosted by Lorraine Ball.

Even if you’ve never thought of yourself as a teacher it is time to look strategic...

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#599 Invite Me In from 2021-05-30T06:16

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#598 Take the Quiz from 2021-05-27T06:59

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

What if you could ...

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More than a Few Words
#597 Social Media is About Ego from 2021-05-23T06:04

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#596 Go Local with Google My Business from 2021-05-20T06:29

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

As a business...

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More than a Few Words
#595 Privacy vs Convenience from 2021-05-18T06:11

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox 

Since the daw...

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More than a Few Words
#594 The Are of the Hashtag from 2021-05-16T06:46

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#593 The Digital Economy from 2021-05-13T05:03

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox

When I started ...

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More than a Few Words
#592 Yes, And from 2021-05-09T05:13

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#591 Content Calendar from 2021-05-06T06:12

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

When it c...

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More than a Few Words
#590 Do It Yourself Video from 2021-05-04T06:28

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of theMore than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#588 Introduction to Enneagrams from 2021-04-29T06:20

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Listen

More than a Few Words
#587 Build Real Relationships from 2021-04-27T05:21

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Our guest, Thomas Libby spend...

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More than a Few Words
#586 Are You Ready for Gen Z? from 2021-04-25T06:40

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#585 Sales Stories from 2021-04-22T05:54

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

I love a good story.  I love ...

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More than a Few Words
#584 Home Court Advantage from 2021-04-18T05:35

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, hostLorraine Ball

As a small business owner, pa...

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More than a Few Words
#582 404 In Style from 2021-04-11T05:28

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#581 Capture Attention of Web Visitors from 2021-04-08T06:10

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

If you are like most business...

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More than a Few Words
#580 Go Where Your Customers Are from 2021-04-04T06:43

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#579 Generate Leads with LinkedIn from 2021-04-01T09:57:20

When it comes to generating leads from LinkedIn, our guest  Susan MacConnell thinks most people make several critical mistakes. 

<...

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More than a Few Words
#578 Blow Up Your Website from 2021-03-28T05:31

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#577 You Are Not Your Business from 2021-03-25T06:46

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

As a business owner, sometime...

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More than a Few Words
#576 Raise Your Price from 2021-03-23T10:54

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

You are not charging enough f...

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More than a Few Words
#575 Are You Next Door from 2021-03-21T06:22

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#574 Why People Unsubscribe from 2021-03-18T09:00

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

You work hard to build your e...

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More than a Few Words
#573 Get More Done in LessTime from 2021-03-16T06:00

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Everyone wants to do more tha...

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More than a Few Words
#572 Every Ad Deserves a Destination from 2021-03-14T06:16

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#571 LinkedIn Stories from 2021-03-11T06:02

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from ...

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More than a Few Words
#570 Cost Effective Video from 2021-03-07T06:12

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#569 Welcome Readers in Three Easy Steps from 2021-03-04T06:00

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from ...

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More than a Few Words
#568 What if Facebook Goes Away from 2021-02-28T07:00

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#567 Collaboration Tips from 2021-02-25T05:08

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

 

There are five keys to a good...

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More than a Few Words
#566 Compelling Calls to Action from 2021-02-21T06:37

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#565 The Keys to Attracting More Clients from 2021-02-18T06:00

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

According to Andrea Petrone, attractin...

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More than a Few Words
#564 What is a Customer Worth from 2021-02-14T07:00

Today I want to talk about what a customer is worth because I think all too often business owners look at what a customer's spending today and see that as the only value of that customer. But if...

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More than a Few Words
#563 The Line Between Sales and Marketing from 2021-02-11T06:40

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from ...

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More than a Few Words
#562 Do What You Love from 2021-02-07T07:00

If you’re like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a...

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More than a Few Words
#561 The Elevator Pitch from 2021-02-04T06:44

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

 

You have only a few moments t...

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More than a Few Words
#560 Winning Niche SEO from 2021-01-31T07:00

The marketing podcast, More than a Few Words is hosted by Lorraine Ball and features brief marketing tips and conversations with p...

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More than a Few Words
#559 Attracting Clients with an Irresistible Offer from 2021-01-28T05:17

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from ...

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More than a Few Words
#558 Create Common Goals from 2021-01-24T06:00

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would...

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More than a Few Words
#557 Create Authentic Connections with a Bit of Personality. from 2021-01-21T06:22

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from ...

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More than a Few Words
#556 The 90-Day Marketing Plan from 2021-01-19T06:31

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from ...

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More than a Few Words
#555 Engaged Community from 2021-01-17T07:00

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#554 Become a Personality Brand from 2021-01-14T05:34

he weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.  Listen

More than a Few Words
#553 Heart Centered Business | Violette de Ayala from 2021-01-12T05:29

The podcast More than a Few Words is hosted by Lorraine Ball and features conversations with marketing professionals from around the world.

A h...

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More than a Few Words
#552 Content Authority Builds Over Time from 2021-01-10T07:00

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#551 Why You Need to Conduct Research from 2021-01-07T09:59:17

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#550 Let Sales and Marketing Work Together from 2021-01-05T05:02

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#549 Who is your Business Plan for? from 2021-01-03T07:00

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, ...

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More than a Few Words
#548 Simple Stress Relief from 2020-12-31T05:00

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#547 Asymmetrical Web Design from 2020-12-27T07:00

I happen to love things that are quirky and a little off balance. That should come as no surprise considering the fact that I named my company Roundpeg.

It is this love of asymmetry and i...

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More than a Few Words
#546 Look Before you Leap from 2020-12-24T08:43

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#545 Company Values from 2020-12-20T06:16

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start y...

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More than a Few Words
#544 Bring a Little Personality from 2020-12-17T09:00

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#543 Mobile First from 2020-12-13T06:11

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start y...

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More than a Few Words
#542 Story Pad With Geoffrey Klein from 2020-12-10T06:35

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#541 Where Do Content Ideas Com From from 2020-12-06T06:00

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start y...

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More than a Few Words
#540 Relationship Centric Marketing from 2020-12-03T06:01

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#539 Traffic Sources from 2020-11-29T07:00

Often when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate wa...

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More than a Few Words
#538 Doing LinkedIn Right from 2020-11-26T06:27

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#537 You Can't Buy Permission Based Lists from 2020-11-22T07:00

If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relativel...

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More than a Few Words
#536 PR Tips from 2020-11-19T06:00

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#535 Position Statement from 2020-11-15T07:00

Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you answer that question in a way that convinces cust...

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More than a Few Words
#534 SEO For Everyone from 2020-11-12T07:56

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#533 Customers Don't Watch Ads from 2020-11-08T06:15

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, hos...

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More than a Few Words
#532 Absolute Marketing from 2020-11-05T06:35

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#531 - Customers are Ready to Buy From You from 2020-11-01T06:29

Did you know that 57% of all purchase decisions are actually made before a customer ever talks to a supplier.

The marketing minute is a shorter version of the popular More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 

...

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More than a Few Words
#529 Content Marketing Defined from 2020-10-25T08:01

These days, it seems like everyone is talking about content marketing. But what is it really?

The marketing minute is a shorter version of the popular More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 

...

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More than a Few Words
#527 Lessons from Late Night Advertising from 2020-10-18T06:00

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, hos...

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More than a Few Words
#526 -Tips for Getting Started with Brett Shapiro from 2020-10-15T06:25

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#525 Invite Me In from 2020-10-11T06:11

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, hos...

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More than a Few Words
#524 Marketing With Heart from 2020-10-08T06:18

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the worl...

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More than a Few Words
#523 Geofencing from 2020-10-04T08:00

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host...

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More than a Few Words
#522 Get More Done By Doing Less from 2020-10-01T06:00

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from aroun...

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More than a Few Words
##521 Shout a Little from 2020-09-27T08:00

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start y...

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More than a Few Words
#520 The Agile Process with Connie Steele from 2020-09-24T07:00

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from aroun...

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More than a Few Words
#519 Live Chat Tips from 2020-09-20T08:36

In an age where most people would rather text than talk, we've seen a dramatic rise in live chat features on websites. And while sometimes I get nostalgic for the old days when you could actuall...

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More than a Few Words
#518 Make a Great Second Impression from 2020-09-17T06:13

Each week host Lorraine Ball and her guest have a marketing conversation for business owners.  This week the topic is how to make a great second impression.

Our guest, Janice Porter expla...

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More than a Few Words
#517 The Short Letter from 2020-09-13T18:19:18

My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead.  When you are limited in the number or words, you choose your words ca...

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More than a Few Words
#516 Work From Anywhere from 2020-09-10T06:00

Each week host Lorraine Ball and her guest have a conversation for business owners.  This week the topic is how to work from anywhere.

2020 has been an interesting year.  It has created ...

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More than a Few Words
#515 Building Habits from 2020-09-06T13:54

If you are like me, you have that one thing that you always put off, it's something that has to get done. But there is always something else more important that gets in the way.

It is tim...

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More than a Few Words
#514 Build Your Dream Team from 2020-09-03T06:00

Why build a dream team?  On the one hand things are so much simpler when it is just you.  On the other hand, when it is just you, then you are wearing all of the hats, all the time.  You have to...

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More than a Few Words
#513 Click This from 2020-08-30T07:00

The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, watch this or buy now; all those buttons exist be...

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More than a Few Words
#512 Transitions from 2020-08-27T07:00

A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner. The key to success is often identifying opportunities to pivot and being brav...

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More than a Few Words
#511 Celebrity Marketing from 2020-08-23T07:00

Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their produc...

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More than a Few Words
#510 How to Work with Your Spouse from 2020-08-20T06:44

People often ask me if I work with my husband.  And I politely explain that I would rather remain married, than try to navigate that challenging path.  But my guest,Mark Dunsmore explains the best way to become an expert in your niche is not to try to learn everything about your industry.  You don't...

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More than a Few Words
#507 Natural Language from 2020-08-09T07:40

If a prospective customer went to Google to look for a business like yours, what words would they use? Your website must contain those words. They tell a search engine like Google exactly what y...

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More than a Few Words
506 Customer Experience from 2020-08-06T13:39:12

When people throw around the term customer experience, what are they really talking about? They're talking about the experience that customers go through when interacting with your brand.  It is...

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More than a Few Words
#505 Why You Need An SSL from 2020-08-02T05:21

Every day when you leave your home, you lock the door and you take your keys. That's what you do to protect your home. 

 

As a business owner with a website, you need to lock your ...

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More than a Few Words
#504 Judgement vs Curiosity from 2020-07-30T08:44:05

It is human nature to be judgmental, to look at things which are different and judge them good or bad.

 

What is the difference between judgement and curiosity?  Actually, they're ...

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More than a Few Words
#503 Meme This from 2020-07-26T07:00

In this week's Marketing Minute, we look at the art of the Meme

 

If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular...

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More than a Few Words
#502 Productively Working Remotely from 2020-07-23T07:00

This week's guest Robby Slaughter discusses the pros and cons of remote work.  He shares tips on how to make  working remotely more productive without allowing it to take over your life.

...

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More than a Few Words
#501 Advertising for Repeat Business from 2020-07-19T10:15:34

Remember when everyone thought the internet was free, you could put your message out there and suddenly traffic came to your website? It was like magic. Well, those days are gone.

Today, ...

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More than a Few Words
#500 - Throwback Thursday with Allison Carter from 2020-07-16T07:42:14

Ten years ago, More than a Few Words was in its infancy. We tested a lot of formats, short programs, live broadcasts, and interviews with marketing professionals.

And for about a year, si...

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More than a Few Words
#499 Welcome Visitors to Your Website from 2020-07-12T12:00

Today, I want to start with a simple question. Is your website ready for company? Think about when you invite guests over to your home, you take a little time to clean up, dust, polish, put things ...

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More than a Few Words
#498 Why Web Copy Matters from 2020-07-09T11:36:14

Everyone wants their website to  look awesome, with interesting pictures and cool animation. Unfortunately, none of that matters if the words don't tell your story.

Why?  Because while it...

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More than a Few Words
#497 The Gain Headline from 2020-07-05T07:55

When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them.  You need to use what's ...

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More than a Few Words
#496 No Daddy! from 2020-07-02T13:07:41

Some web hosting firms are definitely better than others.  While they were once your very best choice, these days we find ourselves saying No Daddy to GoDaddy. 

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More than a Few Words
#495 The Pain Headline from 2020-06-28T08:46

When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.

With so much infor...

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More than a Few Words
#494 Five Most Common Web Design Mistakes from 2020-06-25T00:00

Building a website is easy, but building it correctly is not.  In this episode Sam Moss of the 1Click Agency shares the five most common web ...

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More than a Few Words
#493 Healthy Conflict from 2020-06-21T08:46

Wouldn't it be nice if we all just got along? Well, that seems like a nice idea. But when it comes to running a business, you can't eliminate conflict completely. And quite honestly, you shouldn't....

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More than a Few Words
#492 Visual Communications from 2020-06-19T10:46:52

We are living in a visual world. And as a brand, every image you choose has to support the message you want customers to receive. 

Jennifer Riley Simone of Fresh Figs Marketing joined me ...

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More than a Few Words
#491 Web Performance Review from 2020-06-14T04:55

Why You Should Conduct Web Performance Reviews

If you have employees, you're probably conducting performance reviews on a regular basis, evaluating the quality of their work, the objectiv...

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More than a Few Words
#490 - The Company You Keep from 2020-06-11T23:20:30

In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website.  These days, the search engine algorithm is a lot more sophi...

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More than a Few Words
#489 Make it Personal from 2020-06-07T16:34

Let's face it, everyone wants to feel special. When you walk into a coffee shop and you're greeted by name, or a waitress remembers that you like your eggs over easy before you order, you feel a...

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More than a Few Words
#488 Why Reviews Matter from 2020-06-06T14:05:45

Why do reviews matter?  Part of the answer to that question lies in the psychological phenomenon of social proof. We look to others for advice and ideas.  Whether it is contagious laughter at a ...

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More than a Few Words
#487 I Can Do That from 2020-05-31T07:08

“I can do that,” I said calmly, as I looked across the table at a potential client.  All the while in my head, I could hear a loud frantic voice saying, “Are you crazy? You have never done that....

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More than a Few Words
#486 Bringing a Voice to Your Business With Twitter from 2020-05-29T06:01

Since starting my first Twitter account in 2008, I've had a love hate relationship with the platform. It's fast moving and entertaining.  There are...

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More than a Few Words
#485 Make New Friends from 2020-05-24T06:56

Nobody told me when I was a kid how much harder it was going to be to make friends when I got older. Changing jobs and moving to new cities, I always felt like I had to start all over again.

...

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More than a Few Words
#484 Build an Audience of Raving Fans from 2020-05-22T08:57:48

Want to grow your business from zero to 1000 fans?  Start by asking people what they want from you. Sounds simple, right? But that's exactly what my guest Josh Tapp, Listen

More than a Few Words
#479 What Marketing Can't Do from 2020-05-05T06:19

Wouldn't it be great if your marketing could get people to buy from you? Unfortunately, as our guest Chris Hoyt explains, that's not how marketing wo...

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More than a Few Words
#478 Patience from 2020-05-03T06:19

The Marketing Minute: Patience

Let's talk about patience, because that is something  small business owners typically don't have.

We start our businesses with grand plans.  We go ou...

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More than a Few Words
#477 Personalize Automated Messages from 2020-05-01T13:57:27

The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challe...

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More than a Few Words
#476 Property Tax Management from 2020-04-28T05:02

Today's conversation is a bit of a departure for us, but it is such an important topic, property taxes. I know , nobody wants to talk about property taxes. But  if you don't talk about it, and y...

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More than a Few Words
#475 Email vs Social Media from 2020-04-26T07:00

Is email marketing or social media a better tool for your business. The truth is, it’s not an either or situation. Each of these marketing tools has a very specific purpose.

Social media ...

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More than a Few Words
#474 Rich Snippets from 2020-04-24T06:13

What is a rich snippet? 

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better...

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More than a Few Words
#473 Marketing Automation from 2020-04-21T13:22:36

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right?  Well that is the idea behind marketing automation. 

With a little plannin...

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More than a Few Words
#472 Do What You Love from 2020-04-19T07:53

If you're like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a...

Listen
More than a Few Words
#471 - Simple Texting Tips from 2020-04-17T06:43

These days inboxes are overloaded and social media news feeds are controlled by the platform algorithms.  So, as a small business owner how do you break through the clutter to be sure customers ...

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More than a Few Words
#470 Marketing Super Heroes Need a Strategy from 2020-04-14T09:53:21

If you have ever read a comic book you know that the Super Hero has amazing powers, but also the one critical weakness.  Business owners are marketing super heroes with amazing skills and talent...

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More than a Few Words
#469 Do You Have a Business Map? from 2020-04-12T06:20

Do you have a plan for your business? I don't mean a vague generic, "Yeah, we kind of want to do this." I mean, a specific plan that outlines the steps that you're going to take to reach your go...

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More than a Few Words
#468 Ditch the Pitch from 2020-04-10T06:32

The next time you go to a networking event, ready to launch into your hard sell pitch stop and try something new.  Don't ask the same tired questions.  Instead, our guest from 2020-03-31T06:25

Does your heart sink when someone suggests having a meeting to discuss something?  If you are like me, you have attended so many bad meetings, that it is hard to be excited about the prospect of...

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#464 Look at Your Website from 2020-03-29T08:26

This is a marketing minute with Lorraine Ball. When was the last time you updated your website? If the answer is more than two years ago, you're doing a disservice to yourself and your customers...

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#463 - Marketing Starts with Strategy from 2020-03-27T06:00

Great marketing starts with a strategy and a great strategy starts with questions.  What do you do if you don't know what to ask? Well Limehub founder Ra...

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#462 Build Trust with Content from 2020-03-24T06:23

If you want to encourage someone to buy from you, tell them how to solve their problem without you.  That might sound crazy, but our guest John Welch the co-owner and President of

Once upon a time marketers ran television commercials and put ads in newspap...

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#460 Contagious Content from 2020-03-20T06:21

Contagious content is something that SOME people will find so interesting they will be unable to resist the urge to share it. Andrea...

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#459 Sell More By Giving Away Free Stuff from 2020-03-17T06:00

It may sound crazy, but this week's guest Dr. Shirag Shemmassian says you can actually sell more when you give away free stuff.  He sat down ...

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#458 - What People Say from 2020-03-15T05:09

This is a quick marketing tip from Lorraine Ball host of More than a Few Words. Here's an interesting statistic. More than 88% of online shoppers ...

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#457 Resolving Conflict from 2020-03-13T11:11:42

Ken Cloke is a conflict resolution expert.  In this conversation with Lorraine Ball he shares some very simple tactics you can employ to diffuse a difficu...

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#456 2020 Marketing Trends from 2020-03-10T05:18

If you want insight into hot marketing trends, it is best to ask more than one person.  That is exactly what Melanie Allen and Meghan Martin of...

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#455 Social Media Chef from 2020-03-08T05:00

Marketing Tip from More than a Few Words

My husband is an amazing cook. He reads recipes and comes up with his own variations, blending and layering ingredients in new and delicious ways....

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#454 Communication Styles from 2020-03-06T06:04

Imagine stepping on to an elevator and the person inside greets you warmly and begins to engage you in a conversation.  Does the prospect of that conversation make you smile or horrify you?

...

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#453 Why You Need to Write a Book from 2020-03-03T06:57

If you want to be a consultant, you need to write a book.  You may not be a best selling author, you don't have to be.  The purpose of this book is to introduce yourself to a wider audience, to ...

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#452 How to Turn Relationships into Revenue from 2020-02-27T12:08

Denise Praul is the owner of Whiteboard Learning a training company that provides referral marketing training to service based business people.  Her most popular training is her program that hel...

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#451 Be a Better Writer from 2020-02-25T06:21

In an effort to dominate on social media and in SEO businesses are churning out lots of content.  Unfortunately most of it is crap.  

So if you want to attract people, not just search eng...

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#450 Survey Says from 2020-02-21T06:44

Ten years ago when social media was kind of a new thing.  While there was a lot of research about how big businesses were using these new tools, there wasn't much information about small busines...

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#449 Team Building Tips from 2020-02-18T07:00

Whether you are hoping to rally your team around a strategy or resolve interpersonal issues an off-site retreat or team building session can be an ideal solution.  Our guest,  Listen

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#447 Look Inward to Find the Answers from 2020-02-11T06:05

When you face a challenging situation, before you look outward, our guest Lauralee Hites suggestion you use the process of introspection, to look inward.  

She defines introspection as th...

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#446 ADA Compliance from 2020-02-07T07:00

You're familiar with Braille lettering on signs and blue rimmed parking spots which make it easier for people who are differently-abled to access traditional physical brick and mortars spaces.  ...

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#445 Escaping the 9 to 5 with Anna Lundberg from 2020-02-04T07:00

Ready to leave your nine to five job behind? Before you do, our guest Anna Lundberg suggestions you think about the following five elements necessary to create a sustainable business.

1. ...

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#444 Communicating with Impact from 2020-01-31T06:00

We talk, write and create messages all day long. But do our messages actually create the impact we're looking for?

That was the topic of the conversation with Patrick Donadio. We discusse...

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#443 How to write great employee profiles from 2020-01-28T06:00

Before we get into the how, let’s talk about the why. Well, the easy answer is that employee profiles are great content! They are the perfect light-hearted, human-interest kind of piece that fol...

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#442 Are you ready for a virtual assistant? from 2020-01-24T07:00

As a business owner,  every day you make choices about how to spend your time, dividing it between the mundane things that have to get done, and the interesting things that move your business fo...

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#441 Mindset, Strategy and Action from 2020-01-21T07:02

Being a successful business owners depends on lots of things, but this week's guest Henriette Danel says it starts with just three things.  Mindset, Str...

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#440 Time for a Content Calendar - Sam Von Tobel from 2020-01-17T06:00

Great content does not happen by accident. The more planning you do up front, the better your results will be. In this episode, Lorraine sat down to chat with Sam Von Tobel for a timely conversa...

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#439 Where do great stories come from? from 2020-01-14T06:00

4-time Emmy award winner, Laura Bucker joins Lorraine for a conversation about stories.  How to pull the details from someone to build a story that will support your marketing messages in a compell...

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#438 Expose and Close with Charlie Cina from 2020-01-10T06:00

A cold call should really be called a new call because your goals is simply to build a new relationship.  Start the conversation with your power presentation. This is short, maybe eight to ten s...

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#437 Ten Years of More than a Few Words from 2020-01-07T05:00

On January 7, 2010 we published the first episode of More than a Few Words on Podbean.  We had no idea how where the journey would take us, but we were hoping for a little fun and good conversat...

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#436 - When Employees Make Mistakes from 2020-01-03T05:08

As a leader it can be frustrating when employees make mistakes but it may not be their fault.

Before you blame them, Randy Clark suggests you step back and ask the following questions to ...

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#435 Book, Speak, Repeat from 2019-12-31T05:30

Kerry Kathleen Heaps, founder of Book, Speak, Repeat  joins Lorraine for a conversation about becoming a public speaker.

If you want to grow...

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#434 What Type of Networker are You? from 2019-12-27T06:00

Awkward, Alone, and Afraid

If you are nervous and anxious when attending a new networking event and the thought of shaking ...

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#433 Don't Go with Your Gut from 2019-12-24T06:00

If you are like most business owners you have developed a skill for making gut decisions. But my guest Dr. Gleb Tsipursky thinks that might just be the wrong way to approach your business decisi...

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#432 Question of the Day with Robby Slaughter from 2019-12-20T04:55:55

Every day for the past six years, Robby Slaughter has been asking a question of the day. Sometimes, silly, sometimes serious these questions generate responses between friends and strangers.  Listen

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#431 Three Processes with Barry Magliarditi from 2019-12-17T05:44

If you could go back and start your business over, what would you change? This week's guest Barry Magliarditi has three processes he wishes he had impletemented soon. 

About Barry

...

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#430 Start with a Site Map from 2019-12-13T06:00

Like the index in the back of a book, you web site map outlines all the information on your website. It is a powerful tool while you are building the site. And when you are done it will help sea...

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#429 You Can't Talk Shit Done from 2019-12-10T05:00

We have all attended meetings where nothing got done. Maybe there were great discussions, and maybe you had lots of notes when you left, but nothing changed. This week, out guest Randy Clark, th...

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#428 The Joy Powered Workspace from 2019-12-06T05:03

Susan White, co-host of the Joy Powered Workspace Podcast  dropped by for a conversation about creating a work environment where people look forward...

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#427 Strategic Relationships from 2019-12-03T05:18

We all have lots of contacts, but most of the people we know are just that, contacts.  Only a small, select few are true strategic relationships for us in our business. 

But those select ...

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#426 The Art of the Freelancer with Laura Briggs from 2019-11-29T05:00

Thinking about a side hustle?  Or maybe you have an employee who wants to do some freelance work on the side.  In this episode, we talk about the do's and don'ts of cultivating work on the side....

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#425 Facebook Live - Sam Von Tobel from 2019-11-26T05:00

Monday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video.  Why do we do it?  That's the topic of this week's episode of More than a Few words, with Sa...

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#424 Workplace Empathy _ Lisel Mertes from 2019-11-22T05:00

Life happens and sometimes it is hard to keep the distruptions of your life or of your employee's lives outside the workplace. This week's guest Lisel Mertes believes that you shouldn't have to ...

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#423 Social Media Planning from 2019-11-19T05:00

When you are developing social media, where does the information come from? How do you figure out what to write?  These are questions we get asked every day as we write content for companies as ...

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#422 Making the Transition to Business Owner. from 2019-11-15T05:07

Many of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee to business owner.

Today, my guest Mat...

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#421 Survive and Thrive Regardless of the Economy from 2019-11-08T05:09

As we get close to the 10 year anniversary of More Than a Few Words, I've been digging around in my archives.  This week I've put together two episodes that both deal with small businesses and t...

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#420 How to Get Unstuck with Andrea Liebross from 2019-11-06T05:00

We've all been there, with so many things to do, feeling overwhelmed and stuck.  If you find yourself staring at  a to-do list that is three pages long, or a giant task between you and success, ...

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#419 The New Science of Time Management from 2019-11-01T06:00

Robby Slaughter is a man who uses time well.  The author of five books, he dropped by to talk about his newest one, The New Science of Time Management. 

 

We can't change the amoun...

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#418 Meet Gen Z with David Vogelpohl from 2019-10-30T06:00

Just when you got used to millennials, along comes Gen Z. As these younger professionals are now entering the workforce and making their own purchase decisions they bring a very different set of...

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#417 The Help Method with Kevin Mullett from 2019-10-25T07:00

Let's face it, most companies need a little HELP with their content.  This week, my guest Kevin Mullett shared his special forumula for content HELP. 

  • Humanize Your Message
  • ...

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#416 The Entrepreneural Journey from 2019-10-18T06:06

Today, Heneka Watkis Porter is a succesful entrepreneur.  How did she get there, and what did she learn along the way?  Listen to today's episdoe to find out. 

 

About Heneka

<...

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#415 Live from She Podcast with JoDee Curtis and Danielle Ireland from 2019-10-14T10:11

This is a special episode of More than a Few Words, recorded live at She Podcast, a women's podcasting event.  Lorraine caught up with JoDee Curtis of the Joy Powered Podcast and Danielle Irelan...

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#414 Use Events to Grow Your Business from 2019-10-11T06:00

One to one marketing is great, but it takes a lot of time. This week, my gest Anna Osherov, an Eventologist explains that events allow you to be more productive, with one to many marketing.

...

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413 Pick the Perfect Promotional Item - Dean Kapsalis from 2019-10-04T06:00

Looking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item.

About Dean 

Our guest, Listen

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#411 StoryTelling -- Alexandra Rufatto-Perry from 2019-09-24T06:00

Everyone has a story to tell. This week, my guest Alexandra Rufatto-Perry the owner and CEO of Practically Speaking, LLC, talks about how to use storytellin...

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#410 B2B Podcasting - Bill Caskey from 2019-09-20T06:00

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.  

About Bill Caskey

Bill C...

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#409 The Tech of Business - with Jaime Slutzky from 2019-09-13T06:00

Our guest, Jaime Slutzky is passionate about technology.  Since 2011 she's been helping businesses run more efficiently so their owners can spend more time in their zone of genius and follow the...

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#408 Indiana Originals with Mel McMahon from 2019-09-06T06:40

Mel McMahon is on a mission to to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater use of independent, Indiana-based businesses.

And...

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#407 She Podcasts Everywhere from 2019-09-04T06:32

This week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women.  We talk about the challenges of expan...

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#406 Emotional Mastery from 2019-08-30T06:45

According to this week’s guest Liana Allison, anger is actually an emotion that we need to bring passion and creativity to life. The trick is to channel that emotion.

Liana Allison is the...

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#405 - Use Your Customer Postcode - Ross Keating from 2019-08-28T15:05

In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keatin...

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#404 Preventing Burnout - Dr. Ganz Ferrance from 2019-08-23T06:46

Burnout has been recognized as a legitimate medical issue. This week my guest, Dr. Ganz Ferrance shares his Me Method, as a way to reduce the chance that you...

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#403-Managing Your Message-Jim Karrh from 2019-08-16T07:00

What do you say when someone casually asks "What do you do? "  

Coach and professional speaker, Jim Karrh, believes that being able to answer tha...

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#402-Being Consistent-Barbara Stuhlemmer from 2019-08-09T06:20

Consistency may seem boring, but according to this week's guest Barbara Stuhlemmer of Blitz Business Success creating consistent messages and pr...

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#401 Life by Design Andrea Butcher from 2019-08-07T06:17

This week's guest, Andrea Butcher of HRD Advisory Group believes you should live life by design, not by default.  Taking control of your daily activit...

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#400 - The Greatest Hits Of MTFW from 2019-08-02T05:00

It is hard to believe that this is the 400th episode of More than a Few Words.  That is a lot of conversations.  Over the years, we have had some terrific guests, some serious and some silly con...

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#399 You are in the Leadership Business from 2019-07-26T06:00

No matter what business you are in, if you have employees you are in the leadership business. This week our guest, Kyle Gorman of the Employer Blueprin...

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#398 Culture as a Competitive Advantage from 2019-07-24T11:39

Joel Russell, founder of eImagine has built company by creating a culture that makes people want to come to work.

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#397 LinkedIn Hacks from 2019-07-19T06:00

Our friend, Javed S. Khan is back with part two of his conversation about LinkedIn. Today he share's some little known tips to help business owners get the most from the professional online comm...

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#396 Buy a Franchise from 2019-07-17T07:27:03

Buying a franchise can be a great way to become a business owner. But be sure you look before you leap! This week, our guest Stephanie Ewing talks about her process from preliminary investigatio...

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#395 Simple Tips for Stress Relief from 2019-07-12T13:16

Stress is a part of the package when you start a small business. Dr Pete, stress relief expert and author of the book Julie Kratz knows that sometimes conversations are uncomfortable.  Maybe you need to tell a boss, coworker or subordinate that something they doing need...

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#392 The Challenge Method from 2019-06-28T05:07

Lindsey Anderson, the founder of Traffic and Leads University thinks webinars are a thing of the past.  How should consultants and coaches reach ne...

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#391 Collaboration is Key from 2019-06-26T06:29

Author and consultant, Charmaine Hammond shares her perspective and experiences building a collaboration network to support her business. Beyond simple networking, she has established a group of...

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#390 Reinvention with Lesley Jane Seymour from 2019-06-21T06:48

Life is about reinvention. This week, our guest media entrepreneur, Lesley Jane Seymour shares lessons from her journey from corporate leadership role to one as an internet entrepreneur. 

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#389 Why You Need a Business Banking Relationship from 2019-06-14T06:15

Don't wait till you need cash for your business to go looking for a business banker!

This week's guest Stephanie Ewing of Key Bank explains why it pas to develop that relationship when yo...

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#388 Edible Social Media from 2019-06-10T05:00

This week, Lorraine is joined by one of her social media buddies, Stephanie Daily. The conversation jumps from social media topic to social media topi...

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#387 Creative Democracy from 2019-06-07T05:38

This week's guest, Arin Anderson believes we are living in an age of creative democracy.  Is that a good or bad thing?  Actually it is a little bit of both. 

 

MTFW is a pro...

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#386 Gerard Doyle from 2019-05-31T05:00

Which is better 1% of a big market or 100% of a small one?  Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.

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#385 5 Ways to Improve Your Profile from 2019-05-24T05:00

In this week’s episode, Javed S. Khan shares five tips to improve your LinkedIn profile. Be prepared to stop the podcast and improve your profile along the way.

Elevated Marketing shares an example of a consumer prod...

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#383 Brainstorm By Yourself from 2019-05-10T06:00

Brainstorming by yourself can feel like playing tennis alone. You hit the ball really hard and watch it fly, but it's not that satisfying because you don't get the return.

My guest Carrie...

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#382 Lorraine Ball Day of Digital Preview from 2019-05-06T14:15:26

Your host, Lorraine Ball will be one of 9 featured speakers in the Day of Digital Online conference.   

Listen to  a preview now, then check out...

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#380 Jasmine Jenkins Day of Digital Preview from 2019-05-04T14:03:25

Jasmine Jenkins is one of the featured speakers in Day of Digital. Learn more at www.dayofdigital.com

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#380 Karen Leonard Day of Digital Preview from 2019-05-04T14:01:17

Karen Leonard is one of the featured speakers in Day of Digital. Learn more at www.dayofdigital.com

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#379 Get A Life from 2019-05-03T05:00

Want more free time?  This week’s guest Matt Nettleton shares his tips for working smarter, not harder

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#378 Google My Business Posts from 2019-04-26T05:00

Bryan Caplan thinks most small businesses are missing out on the opportunity to improve their SEO and advertise their business, essentially for free with Google My Business

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#377 Write for People from 2019-04-19T05:00

Our guest, professional writer Scott Flood is passionate about writing content for human beings.

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#376 Successful Business Events from 2019-04-12T06:00

This week, our guest Grant Carlile  of the Mountains explains that a successful event is about so  much more than the food and the venue. 

 

More than a Few Words is a production o...

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#375 Coaching Conversation from 2019-04-05T06:00

This week business and life coach Halle Simpson talks with us about the seven steps of a coaching conversation.

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#374 Social Media Audit from 2019-03-22T05:00

This week it is two for the price of one as the Co-founders of Green Loop Marketing Melanie Allen and Meghan Martin join from 2019-03-15T05:00

This week Doug Karr dropped by Roundpeg for a conversation about why companies shouldn't hire a web designer.

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#371 Niche Marketing Is Profitable from 2019-03-08T06:40

Sometimes you have to narrow your focus to increase your profit.  In today's conversation with Laurie Knechtel of Truss Marketing we dive into the topic ...

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#370 Let's Chat from 2019-03-01T05:00

This week we spoke to Bobbi Baehne of Think Big, Go Local about how to use Facebook chatbots to deliver messages your customers will notice.

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#368 It is all About Process from 2019-02-22T05:00

This week’s speaker, Grant Carlile believes that instead of constraining creativity, rigid process can actually set you free

 

More than a Few Words is a production of Roundpeg

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#367 The Entrepreneur Mastermind from 2019-02-16T00:37:49

This week our guest, Karmen Fink describes her networking / mastermind group which offers entrepreneurs a safe space to learn, grow and succeed.  

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#366 How do you grow an Instagram fan base? from 2019-02-11T08:17:39

Start with this conversation with Will Hardison

 

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#365 High Tech Sales from 2019-02-01T05:11

High tech products often solve problems people aren't even aware they have. So how does a salesperson convince someone to buy something they don't know they need. 

In today's conversation...

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#364 Alternative Ad Words from 2019-01-25T06:06

What do you do when a much larger, more well funded company comes into the market and starts bidding on the same ad words you want? 

Well you have two choices, pay more or get creative. I...

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#363 State of Innovation from 2019-01-18T06:04

We are living in an era of unprecedented innovation. At the core of this explosive growth in new businesses, new products, and new ideas is the ability for anyone to access tremendous resources ...

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#362 Innovation - What it Takes to Make an Idea Succeed. from 2019-01-11T06:00

Not all ideas are good ideas.  According to our guest Chris Hoyt, most even suck.  But even so, with the right team, and a willingness to listen to y...

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#361 Do you have a business map? from 2019-01-04T06:00

If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap.  The specific outline, with milestones along the way, would tell you that you were he...

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#360 Flip It Or List It. Is it Time to Sell Your Business from 2018-12-28T06:00

As a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to burn out it may...

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#359 Guerrilla Marketing from 2018-12-21T06:00

Innovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure.

That is how Alan Silber of the Guerilla Agency...

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#358 Internal Podcasts with Jennifer Crawford from 2018-12-14T06:00

For the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal communication as well.

If your memo falls ...

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#357 Yes, You Need an SSL from 2018-12-07T06:10

When you leave your home you lock your door.  Makes sense, right? You wouldn't want anyone to steal your stuff. But what about your website? Do you lock that door, too? 

This week Lorrain...

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#356 Introducing Just a Few Words from 2018-11-30T06:00

We've added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we're launching Just a Few Words.  

This is a quick da...

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#355 My First Dollar from 2018-11-23T06:00

I love talking with business owners.  I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity when I spoke t...

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#354 Influencer Marketing from 2018-11-16T06:00

Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much more to a successful influencer relationship. <...

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#353 Cold Audiences -Building Funnels with Facebook Ads from 2018-11-09T06:00

Often, potential customers don't know you have what they want, or even that they want what you have.  That's ok, you can peak their curiosity with an advertisement on Facebook.

Once you h...

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#352 Inbound Marketing from 2018-11-02T06:49

Customers can smell advertising a mile away.  That's why inbound marketing, which drives potential clients to your website looking for information can be so powerful.  

Instead of hitting...

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#351 Smart Speaker Marketing with Lindsey Anderson from 2018-10-26T06:00

47 million Americans have smart speakers in their homes.  So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and ...

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#350 Email Marketing with Sam and Page from 2018-10-22T06:03

There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of your email marketing. This week, Sam and Pag...

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#349 Customer Care from 2018-10-19T06:00

After the sale, the real work begins.  Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. 

Amy Woodall explains t...

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#348 Get your company ready to sell from 2018-10-12T06:00

Thinking about selling your business? It doesn't happen overnight.  As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. 

The good...

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#347 Warm Audiences - Building Your Sales Funnel with Google Ads from 2018-10-05T05:00

What if you could put your product or service in front of a prospective customer just as they are thinking about buying? 

With Google Adwords you can. Leveraging the power of search you c...

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#346 Why You Should Host Your Own Conference with Jennifer Crawford from 2018-09-28T06:00

Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge .

Planning an event for 200 or frewer attendees gives you a chance to meet face...

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#345 Non-Technical Ways to Improve Your Site from 2018-09-21T06:00

You don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your design at the expense of your content.

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#344 Trade Show Tips with Randy Clark from 2018-09-14T06:00

Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are s...

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#343 Meet the New Kid from 2018-09-07T06:00

A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There's a bit of a learning curve that comes wit...

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#342 Goals and Stepping Up with Melanie Gaston from 2018-08-31T06:00

Adapting to change can be difficult, not just in the work-place. What do you do when you're suddenly thrust into an unfamiliar position? You can either resist the change or flow with it.

...

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#341 IHOP - IHOB - What were they thinking? from 2018-08-24T06:00

In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly...

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#340 The ISBDC - What Business Owners Need to Know from 2018-08-22T16:09:42

Indiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development Center) there are free services available for bus...

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#339 Digital Accounting Revolution from 2018-08-17T10:30:32

For generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business.  Then came programs like Quickbooks which have automated the pr...

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#338 Are You Verified? from 2018-08-10T06:00

If you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings.  These symbols identify that the page has been veri...

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#337 Should You Fly a Rainbow Flag? from 2018-08-03T06:00

When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It's very tempting to hop on the pride-wagon, but should you?  If you're just p...

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#336 Pearl Pathways - Web Design Tips from 2018-07-27T06:00

This week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process.  If you have a...

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#335 To Meme, or not to Meme. from 2018-07-20T08:28:11

Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as comm...

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#334 What Every Landing Page Needs from 2018-07-13T06:00

While some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource.  Custom, landing pages help visitors fin...

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#333 Network Your Employees with Hazel Walker from 2018-07-11T06:00

Everyone has a network. it is comprised of family members, friends, and former coworkers. Some people have large networks, and others have smaller, supportive groups, but every one of your emplo...

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#332 Click Bait Isn't Necessarily Bad from 2018-07-06T06:00

No matter how interesting your content is, if you miss the mark with your headline, no one will read it.  

In today's conversation, Allison Carter and Lorraine Ball talk about the art of ...

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#331 Probably Pinterest with Dana Nelson from 2018-06-29T06:00

If your products or services aren’t represented on Pinterest, you could be missing out on a growing stream of potential customers. Discover the ins and outs of Pinterest, a tool that allows memb...

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#330 The Ideal Interview from 2018-06-27T06:00

Part of what makes a podcast interesting is the skill of the interviewer.  Professional podcaster, Jen Edds boils down the process of preparing for an interview into a few easy steps that anyone...

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#329 Saving Money on Google Ads from 2018-06-22T06:00

Google is always happy to help you spend more money.  They will always show you new ways to do more with your advertising.  That's how they generate $17 Billion a quarter. 

While you can ...

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#328 Creating Content with Jennifer Riley Simone from 2018-06-20T06:45

The first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn't. 

As

Look for t...

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#325 Google Your Business to Success with Erin Bemis from 2018-06-08T07:00

Google My Business has evolved a lot over the years. If you have it, maybe you're not using it to the fullest. Everything in marketing is about engagement. With all of these Google My Business t...

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#324 Measuring Marketing&PR with Page Jones from 2018-06-01T06:00

What is the difference between marketing and PR? They're basically the same thing, right? Well, kinda. But not really.  As Roundpeg's Page Jones to explains PR is focused much more on the top of...

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#323 What Your Designer Owes You with Cherilyn Juris from 2018-05-25T06:00

Whether you're working with a complete stranger or your best friend, there are a few things you should expect when embarking on a design project. Don't let the administrative stuff take effort a...

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#322 What is GDPR and Why Should I Care? from 2018-05-22T08:44

Has your inbox been flooded with  “Improvements to Our Privacy Policy” emails? It isn't an accident. Most global websites are scrambling to come into compliance with the European Union's GDPR (G...

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#321 Social Story Telling with Jason Falls from 2018-05-18T06:00

Storytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image?  Jason Falls thinks social media ma...

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#320 Twitter Chat with Carol Stephen from 2018-05-11T07:00

Twitter is a social network, which means that you should be interacting with other people and brands. One of the best ways to have a conversation and meet new like-minded Twitter users is by joi...

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#319 Web Design tips with Peter Wolfgram from 2018-05-09T06:00

Is your site showing signs of age? Like deciding when to get a new car, it may be unclear if you should throw more money at your website or go for a completely new model. 

Join Roundpeg's...

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#318 Password Tips with Simon Efroymson from 2018-05-04T06:00

Keeping your things secure in the digital world can be scary. A good password can help a lot. If your passwords look like a cat walked across a keyboard, you may not be as secure as you think. <...

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#317 Start Your Podcast Today from 2018-04-27T06:00

Jen Edds is the Brassy Broad in charge.  She is a musician, a podcaster and the founder of Brassy Broadcasting, a podcasting coaching company.  She he...

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#316 Integrated Marketing with David Fischer from 2018-04-20T08:00

When does 1 + 1 = More than 2?  When you are adding the power of multiple marketing channels together.. 

Each piece of your marketing delivers results. But when you integrate your activit...

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#315 What's Next for Facebook? from 2018-04-14T06:33

With new details emerging almost every day about the Facebook data breach founder Mark Zuckerberg is apologizing, a lot.

This isn’t the first time Empression, a Marketing Services Company based in Toronto, Canada about ...

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#313 Do You Own or Rent Your Contacts? from 2018-04-06T06:00

Do you own your contacts?  If you are building a community exclusively on social media, the answer to that question is actually no.  You are simply renting them.  You have access to them only if...

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#312 Twitter Tips from 2018-03-30T05:00

Twitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully we have Roundpeg's Lorraine Ball and Sam Von ...

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#311 Using Facebook Live to Beat the Algorithm from 2018-03-23T05:00

Earlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large?

It's time to sta...

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#310 Time for a Rebrand from 2018-03-17T09:00

Branding. It's not just who you are, it's how you present yourself. Is your current brand doing everything it can? When should you start thinking about a rebrand?

Join Roundpeg's Lorraine...

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#309 Managers and Leaders from 2018-03-16T05:00

Tune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader.

Great leaders aren't born. Sure, some are born with more of an aptitude for sociali...

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#308 Crisis Communication with Jennifer Crawford from 2018-03-09T05:58

In today's episode, Lorraine and Jennifer from Social Media Rescue talk about what to do on social media when things go wrong.  

Mistakes are inevit...

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#307 Putting Lipstick on a Pig with Sara Mannix from 2018-03-02T05:00

There is an old expression, that you can't put lipsitck on a pig.  Basically there are some things which are too ugly to fix with a little makeup.  Talking with Sara Mannix of Cathy Cain-Blank of CC Marketing and Communications dive deeper into Linkedin....

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#305 One Philosophy with Ellen McDowell from 2018-02-16T05:00

Do you show up every day, knowing that you will make a difference in someone else's life? You have the potential to be that person to someone.

Everyone needs somebody to lean on. Are you ...

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304 Read This Now - How to Write Attention Grabbing Headlines from 2018-02-08T23:00

No matter how interesting your email campaign is, it won't be very effective if people don't open your email. Discover tricks to command attention and drive readers to open your email as soon as...

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#303 LinkedIn Basics with Cathy Cain-Blank from 2018-02-02T05:00

Looking to get your LinkedIn program started? In this first of a two-part conversation with Cathy Cain-Blank of  CC Marketing and Communicati...

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#302 Social Media Survey from 2018-01-26T05:00

Every year, since 2010 we have studied internet marketing trends among small business owners. This year the study looked at social media platforms, email, blogging, and internet advertising.

...

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#301 Facebook Changes - Don't Panic from 2018-01-19T05:00

Join Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that mar...

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#300 - Blog FAQ from 2018-01-14T14:15:05

The questions on every business-owner's mind: how should I blog? Am I blogging enough? Why is blogging important?

Join Roundpeg's Lorraine Bal...

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#299 Use Reviews to Improve Your Business from 2018-01-08T12:39:13

Customers are likely to believe what other people say about your business.  That's why reviews are so important.  In today's podcast, Lorraine chats with Bryan Caplan of BJC Branding about how t...

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#298 Do You Have a Business Map? from 2018-01-08T08:08

You wouldn't get in your car and drive without a map, if you didn't know where you were going, so why do you think you can drive your business without one? 

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#297 Are You Ready to Be a Video Star? from 2018-01-01T09:00

For more than a decade images have ruled the internet, but 2018 is shaping up to be the year of the video.  With cameras in everyone's pocket,  it has never been easier to create a video to mark...

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#296 Help Google Find You from 2017-12-25T09:11

Everyone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need ...

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#295 How to Grow Your Email List from 2017-12-18T08:15

It doesn't matter how good your email newsletter is, if you don't have enough people to send it to you won't have a chance to share your information.  

In today's program, Lorraine shares...

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#294 How to Find and Be a Male Ally from 2017-12-11T07:15

Julie Kratz, a highly-acclaimed leadership trainer, speaker, and author, joined us for a conversation about male allies.

  • We talked about what they are - Supportive, but not necessari...

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#293 Overheard at the 'Peg from 2017-12-04T09:23

These days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula.  After a while, every company looks the same. 

One way to st...

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#292 Hand Turkeys from 2017-11-26T22:04

Last week we made hand turkeys.  Sure it is a silly thing for adults to do, but as Sam explained,  there are several good reasons why every business should. 

 

Lorraine Ball and Sa...

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#291 Food, Glorious Food Marketing from 2017-11-20T14:17

At Roundpeg, we love all our customers, but we definitely enjoy working with our food clients a bit more.  Why? Well, of course, there are the products, but also the creativity and the opportuni...

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#290 Branding Yourself With Erik Deckers from 2017-11-13T09:28

Today, Erik Deckers is recognized across the country as a humorist, author, and market...

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#289 Getting More from Your Facebook Ads from 2017-11-05T09:50

Advertising is easy.  For a relatively small investment, even a novice marketer can reach a wide audience.  but when you are ready to go beyond the basics, then Listen

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#287 Audit Your Website: Part Two Content from 2017-10-29T13:50

Your website has to do more than just look good, it needs to be filled with keyword rich, recent and relevant content. In the second of a four-part series, Lorraine looks at some of the most com...

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#286 What to Expect From the Gutenberg Update from 2017-10-23T09:00

Wordpress is promising us that Version 5 of the popular software is going to be packed with some pretty significant changes.  The biggest is Gutenberg, their new text editor. 

The develop...

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#285 Audit Your Website: Part One Design from 2017-10-22T13:29:03

When was the last time you looked at your website - really looked at it the way a prospective customer might.  If it has been more than a few months, it has probably been too long. In today's ep...

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#284 What If Your Marketing Works? from 2017-10-15T09:11

As a marketing professional, my attention is usually focused on generating leads.   While leads are important, at the end of the day, your business runs on sales, not leads.  

Unfortunate...

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#283 Multi channel Response from 2017-10-08T11:43:39

Your customers on looking for information when they are at their desks, from mobile devices when they are on the go and even in real life.  Do you have tools to reach them wherever they are?  Listen

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#282 Polls and Quizzes - Talking About Ourselves from 2017-10-01T09:40

Trying to get prospective customers to engage with you on Facebook or your website?  Josh Haynam of TryInteract.com suggests you ask people questions w...

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#281 You Need to Be Social from 2017-09-25T13:27:22

This week our guest is Dylan Careker, the marketing manager at Flexpac.  Dylan is pretty passionate about his belief that there is a place for every business on social media.  

If you wou...

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#280 The Good and Bad of Psychographic Segmentation from 2017-09-22T11:16:09

Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations. 

With data from social media, it is easier t...

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#279 Missing the Target - Where did Applebee's Go Wrong from 2017-09-18T17:28

When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the ...

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#278 Discovery Phase from 2017-09-17T15:27:24

One of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list.  

That was the topic of our c...

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#277 Free Speech and Social Media from 2017-09-11T06:00

Where is the line when it comes to free speech? What can you say and where can you say it?  The advent of social media has made this question even more challenging to answer. 

As social m...

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#276 Marketing Automation from 2017-09-04T05:21

Websites and marketing tools are smarter than ever.  Today you can track prospective customers from your email to your website and back again.  

When you know where these prospective cust...

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#275 What Other People Say from 2017-08-31T09:17:56

When it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do th...

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#274 SEO Basics with Nicole Mccullum from 2017-08-27T17:56:19

SEO is a complicated topic.  But Nicole McCullum of Captivate Designs breaks it down to a few simple ideas every business owner can start using righ...

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#273 MTFW Preview from 2017-08-20T13:22

Welcome to More Than a Few Words – a marketing conversation for business owners.

Each week, Lorraine Ball chats with industry leaders from around the world about marketing, social media, design,...

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#272 What do you think about polls? from 2017-08-14T09:04

What do you think if polls? Love them? Hate them? Really don't care?  

See what I did there? I asked you a question and gave you choices to make it easier for you to answer.  That is the ...

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#271 Reviews: The Best Type of User Generated Content from 2017-08-07T09:55

People are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website. 

People have always re...

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#270 Twitter Love with Dana Nelson from 2017-08-03T09:14

Do you love Twitter?  Dana Nelson does.  In this episode, she shares success stories and tips for anyone hoping to make connections using Twitter. 

<...

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#269 Blog Basics&Beyond from 2017-07-31T03:04

This week our guest is writer Sue Toth.  Sue provides writing and editing services, helping business owners tell their stories. 

We talked about how t...

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#268 Go Live from 2017-07-24T09:03

Have you tried Facebook Live yet? Marketing strategist, Vanessa Cabrera thinks you should.  In this week's episode, she shared ...

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#267 - 300 Selfies and Other Instagram Mistakes from 2017-07-22T12:59:39

You can put anything you want on your Instagram account.  But if it is nothing but 300 selfies I am going to judge you.

This week Lorraine rant...

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#266 Women Entrepreneurs from 2017-07-17T08:00

Every entrepreneur faces challenges as they try to get their business off the ground. 

Susana Fonticoba of www.rightclickadvantage.com & <...

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#265 Pros and Cons of Yelp from 2017-07-14T11:18:31

Talk companies about Yelp advertising and you will get an earful. 

Much like Facebook and Google AdWords, business owners can use Yelp advertising to get preferential ranking and placement. The ...

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#264 What to do When Life Hands You Lemons from 2017-07-10T06:46

Let's face it, sometimes things don't work out exactly the way you planned them. While this is true for all of us, it is especially true for small business owners

Just when you think ever...

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#263 The Podcast about Podcasts from 2017-07-02T09:12

Interested in starting your own podcast?  This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcas...

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#262 Google Your Business Listing from 2017-06-25T16:14

In today's episode of More than a Few Words, Melanie Diehl , Your Social Gal talks about the importance of having a Google Business Page.  It won't replace...

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#261 The Pre Web Design Checklist with Peter Wolfgram from 2017-06-22T08:01:56

Ready to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down.  It's not that he doesn't want to do...

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#260 Cross Marketing Hacks with Vikram Rajan from 2017-06-18T14:51:33

Are you taking advantage of cross-marketing strategies to grow your business?  Vikram Rajan of Raviate  & PhoneBlogger.ne...

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#259 Your Best Customer from 2017-06-11T12:56:51

Every small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a b...

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#258 Event Venue Websites from 2017-06-09T13:34:27

It is summer, and my guess is you are looking for fun and interesting things to do this weekend.  And if you are like Sam, our digital specialist you are probably looking at concert venue websit...

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#257 The One Philosophy from 2017-06-05T15:42:26

I was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly.   We talked about the first three prin...

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#256 Auto Response Campaigns - Marketing While You Sleep from 2017-05-27T11:50:20

Auto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time. 

Moore than a Few Words is a product...

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#255 Why You Need Employee Profiles On Your Website from 2017-05-27T10:54:57

Why You Need Employee Profiles On Your Website

Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile.

Wh...

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#254 Email Design Tips from 2017-05-18T12:10:39

"You've got mail"

Has it really been almost twenty years since we first heard those words?  

Like any relationship, our feelings about email have certainly changed.  From something...

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#253 Facebook 2017 from 2017-05-01T18:21:10

Every year, Facebook adds new features to keep individuals on their site longer and attract more and more small business owners.  Ultimately they hope you will advertise, but they lure you in wi...

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#253 Business Networking and SEX - It's not what you think. from 2017-03-09T18:11:27

 

During a multi year research study Hazel Walker and Frank De Raffele, Jr made some surprising discoveries about  the role gender plays a role in networking activities. 

 

...

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#251 Linkedin Blitz from 2017-03-08T09:34:23

What is the Linkedin Blitz?  It is a concentrated 30 day program to improve your results on LinkedIn.  Does it work?  I gave it a try a few years ago and I think it made me a real fan. 

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#250 Marketing Budget from 2016-12-16T13:18

Do you know if you are making good marketing choices?

If not, it’s time to get serious.  Download our FREE bundle of marketing budget tools.

When you do, you’ll learn all you need to know...

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#249 Use Your Website to Engage Customers from 2016-11-09T13:56:17

People don't become customers overnight.  It is an ongoing process which often begins with a visit to your website. 

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#248 Marketing Tips for the Holiday from 2016-10-05T15:27:50

Thanksgiving is in November and Christmas is in December, right?  Well if you are in retail or hospitality your planning for these important months starts way before the weather gets cold.  Tune...

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#247 Simple SEO Strategies for Small Business from 2016-09-09T13:49

There are lots of things to keep track of when you try to improve your SEO.  In this episode we focus on the basics every small business owner should know. 

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#246 What to Share Where from 2016-06-27T13:26:09

Our digital specialist Leisha Jenkins had some easy to follow advice for anyone planning a social media strategy.  

For more information check out the companion Listen
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#243 Why Should I Buy From YOU from 2015-03-09T08:05

Your brand position statement isn't just marketing hype. Used correctly it defines what you want customers and prospects to think about your company.

It defines who your customer is, what...

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#242 Facebook is Still Not Dead from 2015-03-01T13:51

From our archive: About 18 months ago, Allison and I debated whet...

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#241 Sales Start with Pain from 2015-02-23T17:36

Sales begin with pain.  Customers come to you when they are not happy about something.  It is your job to figure out what is causing pain and show them how your product can make the pain go away...

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#240 Landing Pages and Light Boxes from 2015-02-16T14:06

A good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact information in exchange for your resources. Landing p...

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#239 Super Bowl Hit and Miss from 2015-02-05T11:07:58

Whether you enjoyed the big game or felt your gut sink in the final moments, this year's Bowl was packed with big budget ads. Some were funny, some were sad, and all of them were expensive. Were...

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#238 Home Service Sales from 2015-02-01T17:56

When you sell home services like carpet cleaning, roofing, or plumbing you rarely have a chance to play on your own turf. The sales pitch is almost always in the customers house, where they are ...

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#237 Customers for Life from 2015-01-26T21:27

What if you never had to find another new client ever again?  Sound too good to be true?

  If you adopt a Customer for Life strategy you might discover you don't need as many new clients as ...

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#236 Clean up your home page from 2015-01-19T07:00

There was a time when your home page needed to contain all that you did.  The format was much like the front page of a newspaper with a series of article snippets with links to learn more.  But the...

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#235 Do you have the groundwork in place? from 2015-01-12T10:49

If you were going to build a building you would start with the Groundwork. The same is true for your 2015 marketing plan. Whether you are a relatively new business or a company with a long histo...

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#234 Goals make a plan real from 2015-01-05T09:00

It is not enough to have a broad plan for your business. You need to have specific, measurable goals which you can translate into action.

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#233 Know Your Market from 2014-12-31T14:34:51

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#232 Why Groundwork Sessions? from 2014-12-31T14:33:45

How are you going to reach your goals this year?

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#231 Do you have a plan? from 2014-12-29T13:31

We have been talking to quite a few business owners lately who are excited about starting their new business.  Unfortunately, it seems as if they haven't done their homework.  There doesn't seem...

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#230 Why You Need a Content Calendar from 2014-12-20T13:31:07

What type of marketing will you be doing a week or month fro...

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#229 Kickstart your business with a little cash from 2014-12-15T19:50

Looking to jump start your business idea with a little capital infusion? With online fundraising tools like Kickstarter or Indiegogo, it is easier than ever to raise the money your need. 

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#228 Why we revised a one year old website from 2014-12-08T19:20

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#227 Free Kittens from 2014-12-01T14:39

What started as a  joke turned in to an interesting social media experiment when we decided to use kittens in our seminar marketing campaign.  The results surprised us, and I shared them during ...

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#226 Who Links to you? from 2014-11-24T09:15

Business is still about relationships.  And when it comes to the internet those relationships are measured by who links to you and to whom do you link.   While Google no longer puts the same weight...

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#225 Attracting the Attention of People With Short Attention Spans from 2014-11-17T08:51

Let's face it, today your website visitors have a shorter attention span than ever before. So how do you keep readers interested long enough to digest your message? This week we will take a quic...

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#224 How do you push prospects off the fence from 2014-11-10T07:26

Some of your marketing effort should be focused on people who are right on the verge of a purchase, and have made their intentions known. Do you have systems in place to make sure they jump towa...

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#223 Go where your customers are from 2014-11-03T04:17

One of the most surprising events in the social media community in 2014  was a decision by Copy Blogger to close down their Facebook page. With more than 38,000 fans this seemed like a strange m...

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#222 What to do when someone is interested? from 2014-10-27T07:58

When a prospective customer comes to your website or enters your physical retail store your primary  objective is to interest them in something you have to sell or share. This week we talk about...

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# 221 Not everyone is your Customer from 2014-10-20T09:49

It is a hard thing to accept, but no matter how cool your product is there are people out there who don't want it.  Instead of wasting time trying to get the attention of people who don't want t...

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#220 Just Browsing from 2014-10-13T16:16

Most customers are not ready to buy right away.  You need to move them from Just Browsing, to Interested,to On the Fence, to Hooked.  This week we talk about what to do when someone is in the "h...

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#219 What is on your menu from 2014-10-06T09:41

Don't assume your customers know what you really offer.  Ask questions and confirm the order. 

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#218 How to Grow Your Email List from 2014-09-29T13:49

From high touch to high tech here are some of our favorite suggestions on how to grow your email list.  This week we share some of our favorite tips.  And if the show has left you wanting more, ...

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#217 User Generated Content with Erin Sparks of Edge of the Web from 2014-09-23T20:07:49

This is a recording of Lorraine talking with Erin Sparks of Edge of the Web Radio about User Generated Content. 

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#216 Take the Keys from 2014-09-22T08:00

Even if you hire someone else to manage your social media and content strategy, you need to stay involved. Here are some tips to help you take the keys to your marketing program.   

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#215 What to do when a customer calls from 2014-09-15T08:40

The sales process may begin when a customer calls, but it doesn't end there.  In many industries you need to have a follow up process to nurture the lead till the customer is ready to buy.  Do y...

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#214 How a pigeon can help you find customers from 2014-09-08T09:39

This week we are talking about Pigeon.  No, not the annoying bird which leaves a deposit on your window.  We are talking about the latest Google update focused on making reviews of your busienss...

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#213 Why Everyone Hates Your Website from 2014-09-01T11:23

No one tries to create a website customers and search engines hate, but let's face it, we know it happens all the time. 

  Don't let this happen to you!  Download ourMore and m...

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#211 It is all about local from 2014-08-18T10:44

While you may never be able to compete with large national brands, if you only serve a local community you don't have too. Instead focus your energy on winning local search.

  For more on th...

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#210 A picture is worth a thousand words from 2014-08-11T10:21

Some people say that a picture is worth 1,000 words.  Every wonder why?  It is because our brains process images significantly faster than we can process words. In an instant, they convey a rang...

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#209 Everyone Needs a Little Help From their Friends from 2014-08-04T15:01:13

Many busin...

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#208 What's New on Linkedin from 2014-07-28T08:48:53

LinkedIn continues to evolve and improve. This week we take a look at two exciting new additions to the platform. 

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#207 Video Can Help Fuel Your SEO from 2014-07-21T08:03:36

Sometimes video can do more in 30 seconds than you can do in five or six pages.  Today we talk about some of the how and why of small business video. 

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#206 Where You Say It from 2014-07-14T09:34:09

When it comes to content marketing it takes more than just great words and ideas.  It isn't just what you say, but where you say it that makes the difference. 

  With more and more companies...

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#205 Inbound Marketing from 2014-07-07T09:02:36

It isn't enough to get people to come to your site.  You need to welcome them, engage them and keep them coming back.  Inbound marketing strategies can help you do just that. 

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#204 Say it Once - Why Duplicate Content Kills Your Site from 2014-06-30T13:27:35

When people repeat themselves too often, you tune out. And it isn't just a semi senile grandmother people are ignoring, it is messages from companies just like yours. And it isn't just customers...

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#203 Lessons from a Jar of Beans from 2014-06-28T17:54:55

Content marketing makes sense for almost any business.  This short program describes how a bean company used content marketing to drive sales. 

   

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#202 Not every business needs a website from 2014-06-23T05:40:16

There are lots of successful companies which have been around 20, 25 or even 30 years without a website.  Do they need one now?  

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#201 Process: How we do stuff from 2014-06-16T04:36:31

Lorraine tends to fly by the seat of her pants, and Jarred loves process and systems.  This week we talk about why a more organized approach is the right choice for most businesses. 

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#200 What are other small business owners doing online? from 2014-06-09T04:20:37

Did you ever wonder what other businesses are really doing online?  How much time are they spending and where they are spending it? Well we were curious so we decided to ask and share the answer...

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#199 Pandas and Payday Loans from 2014-06-02T14:08:41

Google has made another round of changes to their search algorithm.  These changes are revisions to both their Panda and Payday Loan updates. Does all that sound like too much SEO Speak? That's ...

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#198 Customers Service and Social Media from 2014-05-26T12:24:54

Customers will always have complaints and inquiries about your services or products- it's all part of doing business. In the modern age of smartphones and the Internet, your clients are only a few ...

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197 If You Build it Will they Come from 2014-05-19T15:42:48

A guide to using your web analytics to drive your marketing strategy.  If you aren't happy with the total amount of traffic coming to your website then dive in to the analytics and look at your ...

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#196 Simple Guide to Trade Show Success from 2014-05-12T10:25:24

Trade shows and conferences can be tedious and time consuming, but they can also been profitable if you do a little bit of proper planning. This week we talk about some of our  trade show experienc...

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#195 Anatomy of a Perfect Home Page from 2014-05-05T12:04:28

There is no one perfect design for your home page.  In this week's show we weigh the pros and cons of different designs and talk about things you should consider as you plan your next web update...

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#194 Build Connections with Great Content from 2014-04-28T12:02:14

When you write something for your blog you hope someone will read it. Every now and then you get a bonus when someone likes the content well enough to share it excerpts on their blog.   And if t...

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#193 How Do You Get Noticed? By Doing Things Your Competitors Aren't from 2014-04-21T10:52:17

It's simple - you want to get noticed and be successful. The number one goal for any small business owner is recognition and exposure for their brand. Breaking through the noise and putting your...

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#192 Linkedin Showcase from 2014-04-14T07:30:40

Link...

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#191 Happy Birthday GMail from 2014-04-07T18:14:10

How did you access your email 10 years ago?  Yahoo?  AOL? Hotmail? Or were you an Outlook users?  Regardless of what you were using, your world changed ten years ago when Google launched Gmail. ...

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190 Company Culture counts# from 2014-03-31T14:42:59

A thriving company culture drives innovation,...

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190 Company Culture counts# from 2014-03-31T14:42:59

A thriving company culture drives innovation,...

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#189 Build Healthy Networking Habits from 2014-03-23T15:54:37

Building great relationships is the key to an...

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188 Web 2020 from 2014-03-16T18:51:41

The technology of the internet continues to evolve.  So what's next?  What will the internet look like just a few years from now?

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3187 Ins and Outs of Online Advertising from 2014-03-10T17:23:48

Not every advertising vehicle is right for every business.Should you advertise on Linkedin? Yelp or the Yellow Pages.com?   This week we will talk about some things you should keep in mind  And ...

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#186 Lessons from a Corporate Branding Exercise from 2014-03-03T09:54:14

Branding is easy with a new company. You have clean slate.  There are no expectations, no existing impressions to overcome.  That isn't the case when an 11 year old company decides to change the...

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#185 Why No One Reads Your Blog from 2014-02-24T11:31:08

You have been spending months working on your blog posts, but no one seems to be reading them.  This week Jarred and Lorraine talk about some of the reasons readers are not flocking to your site...

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#184 Your Twitter Voice from 2014-02-17T12:19:17

Twitter is the ticker tape newsreel ...

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#183 Who is Your Business Plan For? from 2014-02-10T11:24:20

While every business plan covers the same basic topics the emphasis is different based on who will be reading your plan.  What a banker wants is dramatically different from what an investor need...

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#182 Superbowl and Social Media from 2014-02-03T11:54:17

The big game was a blow out, but what about the advertising battle played out on social media and on TV?  Anne and Lorraine talk about the real winners and losers of yesterday's game. 

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#181 Expiration Dates from 2014-01-27T10:35:27

All good things come to an end.  That is especially true for content marketing.  Even the best campaign can only run so long.  So how do you know when it is time to call it quits? 

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180 Why You Need a Content Calendar from 2014-01-20T16:57:49

It is so much easier to do anything when you plan ahead.  That is especially true when it comes to your content marketing.  

  It is tough to do your best work if you wait till the last minu...

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#179 Wordpress 201 from 2014-01-13T10:31:02

When it comes to your website there is always something new.  A new feature or tool.  This week we share some of our favorite web enhancements, things you can do to improve the functionality and...

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#178 Find Your Influencers from 2014-01-06T08:27:30

When it comes to your product or service, who are the influencers? Who will others look to when they need help deciding what to buy?  Do you have a specific plan to get these people on board to ...

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#177 The Private Internet from 2013-12-30T18:13:43

While the big social networks of Fac...

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#176 The Death of Free from 2013-12-23T07:58:27

For businesses which have formed in the era of the internet, we have grown accustomed to getting our tools for free.  But things are changing.  Innovative tech firms have discovered that buildin...

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#175 Uh-Oh Spaghetti-O's from 2013-12-16T17:53:55

Does your brand really need to have an opinion on everything?  We don't think so.   For example why exactly did the childhood favorite brand of canned spaghetti feel the need to comment on the 7...

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#174 Facebook Tells Businesses it is Time to Pay Up from 2013-12-08T18:09:13

After having spent several years building a strong Facebook community, it is frustrating to see posts with visibility to less than 10% of our community. That is no accident says Facebook as they...

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#173 Consistency, Consistency, Consistency. from 2013-12-02T13:35:05

When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company...

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#172 Brand Position: Where Do You Fit? from 2013-11-25T10:07:45

More than just marketing hype, your brand position statement is about creating an impression of your company in the mind of your prospective customer.  It is the basis on which all your other ma...

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#171 Yelp: Quietly Making Noise from 2013-11-18T17:17:58

Word of mouth has always been a powerful way to build your business.  Even in the age of the internet it still is. The difference?  The words are now being shared on line on referral sites like ...

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#170 Event Marketing from 2013-11-11T08:15:58

What if you threw a party and no one came? These days with the internet, and especially social media that is highly unlikely. You can use your website to house event information, send email invitat...

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#169 The Art of the Decision from 2013-11-04T07:59:14

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#168 Chipotle - Delicious Food and Smart Marketing from 2013-10-29T13:20:03

Build a brand by not talking about your product? Done well, that strategy is not as crazy as it sounds, especially if you are trying to appeal to the Millennial generation. Chipotle has done jus...

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#167 Where did JC Penny Go Wrong? from 2013-10-20T08:25:36

JC Penny has been in business for 100 years.  Cleraly they did a lot of things right over the years to stay in business as other retailers have come and gone.  But these days, they are strugglin...

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#166 Content Marketing and Language Evolution from 2013-10-14T11:07:26

English is not a static language. New words, phrases and grammar rules are added all the time. In this episode we talk about why  we  must, evolve along with the beautiful, messy English to create ...

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#165 In a Down Economy from 2013-10-07T11:17:11

The economy cycles up and it cycles down.  Learning to roll with the punches is part of running a successful business. This week we talk about things a business owner should be doing as we head ...

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#164 Time to Hire Someone to Help from 2013-10-02T12:47:58

While we love it when companies outsource their marketing to us, sometimes the best decision is for them to bring on a staff member.  Trying to decide what is right for you?  This conversation m...

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#163 How do you know when to hire someone to help with marketing? from 2013-10-01T12:42:24

While we love it when companies outsource their marketing to us, sometimes the best decision is for them to bring on a staff member.  Trying to decide what is right for you?  This conversation m...

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#162 It is the Little Things from 2013-09-24T10:17:35

When it comes to marketing many business owners are surprised what a big impact a few little things can make.  It is easy to remember to send the big campaigns, get the booths ready for the trad...

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#161 Content Marketing Can Help Close Sales from 2013-09-17T10:15:26

What is content marketing?   It is information you share with prospects which help them reach a buying decision without overtly selling.  Content can be video, audio, pictures, eBooks, blog post...

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#160 Help Wanted from 2013-09-15T10:11:32

While large companies can afford a few bad hires, small businesses can't.   This week we explore the ups and downs of finding the perfect person.  And if you are looking for a job, this conversa...

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#159 A Trip to the Mall from 2013-09-03T09:55:48

The lines between on and off line are blurring, but some stores, particularly high end retails stores seem slow to make the move.  Given the computer savvy nature of their customers, this seemed...

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#158 Your Brand is More than a Logo from 2013-08-27T12:03:28

 Your brand is what you want people to think about your company, and feel about your company.  The logo, color, and font choices should all support the impression you want to create. 

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#157 Growing Pains from 2013-08-20T09:56:44

Businesses go through growth stages and there is a little pain at each step.  From hiring employees to deciding when to our source or add a new system, these changes may hurt a little, but are n...

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#156 Everyone is not your customer from 2013-08-13T09:56:09

As much as you would love to sell to everyone, you need to accept that Everyone is NOT your customer.    No matter what you sell, there are people who will want your product and other's who won'...

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#155 It is All About Ego from 2013-08-06T09:53:53

While a healthy ego can help you have the confidence to launch and run your own business, left unchecked it can lead you down the wrong path.   There are times to trust your gut, and times to ta...

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#154 Why we love and hate the new Gmail Tabs - from 2013-07-30T01:00:05

Google has just rolled out another change to their popular email tool. your...

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#153 Blog Basics from 2013-07-23T09:30:36

The biggest challenge most beginning bloggers face is where to find the content to fill all those blog posts. 

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#152 What's New in Social Media - Pictures, Pictures and More Pictures from 2013-07-09T13:45:16

As web and mobile technologies improve, pictures and video are becoming a more important part of the social experience.  To keep up, or stay one step ahead, we have seen a number of changes in r...

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#151 Facebook isn't Dead from 2013-07-09T13:44:58

Some "experts" are seeing the recent declines in the time people are spendi...

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#150 Shiny Toy Syndrome from 2013-07-02T09:44:14

Just like a dog is easily distracted by a passing squirrel, small business owners are distracted by new toys, tools and technologies.  So how do you find a balance to stay ahead of your competit...

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#149 Who Should Manage Your Social Media from 2013-06-25T06:34:59

It is time to move past interns and part time employees.   Social media is serious marketing and needs to be treated that way.    This week we take on the topic of social media management.  Our ...

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#148 Email Still Works from 2013-06-17T17:17:35

Often abused and overused, email has gotten a bad reputation.  But if done well it, used to send relevant messages to an interested audience email will  still deliver extraordi...

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#147 Ups and Downs of Internship from 2013-06-08T10:38:38

For many small businesses, summer means one thing: interns. Should you be hiring an intern? Do they need to be paid? And what should they be getting out of it, anyway? Lorraine and Allison use t...

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#146 Vacations from 2013-06-04T08:55:48

It's June! The days are longer, the temperatures are rising and people are starting to think about vacations. It's unfortunate many of the small business owners I work with make the mistake of s...

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#145 Voice from 2013-05-29T10:23:44

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#144 Google+&Tumblr from 2013-05-21T13:50:12

Allison and Lorraine talk about recent changes to Google + and Tumblr.

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#143 Tax Preparation from 2013-05-09T09:01:08

Now that tax season is over, it’s a good time to look at ways to reduce your tax bill next year. Join us as we chat with Gregory Simons about how you, the small business owner, can get ahead. Ab...

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#142 Reaching for the Stars from 2013-05-02T08:39:45

CJ McClanahan believes that fundamentally, every business has the core objective to “deliver goods or services in a fashion that provides an en ever increasing value to the shareholders.” Additi...

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#141 What’s New In Content Management from 2013-04-25T10:23:36

With changing rules from Google and new technology, keeping your marketing one step ahead of  your competitors is an on going challenge. That’s what drove conference organizers John and Linda Co...

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#140 Digital Storytelling from 2013-04-18T10:35:37

Great videos begin with great stories. This week, we will talk with Lisa Whitman, co-owner of Digital Stories Productions, about...

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#139 Succession Planning from 2013-04-11T09:14:11

Today you’re focused on building your business, but someday you may want to sell it or turn it over to your employees. All too often business owners wait until it is way too late to start mappin...

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#138 Content Only You Can Create from 2013-04-04T08:52:36

In the rush to create content for blogs, emails and social media, many small business owners fall in to the trap of simply re-purposing content they find elsewhere. While some of this informatio...

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#137 Funding Local from 2013-03-28T09:30:36

Talking with entrepreneurs in Indy, I often hear complaints about the lack of local funding in the city. Today’s guest Brandon Smith is trying to change that. He is part of a new venture  Listen

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#136 Business and Community Responsibility from 2013-03-20T10:15:24

Business owner Joel Russell believes a business should do more than just produce products and services.  A business should be actively engaged in making their community a better place to live. F...

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#135 Creating an Active Arts Community from 2013-03-13T10:16:18

A vibrant artistic community will adds interest, jobs and revenue to a city. Indy is lucky to have an organization like IndyFringe at the c...

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#134 Branding – With Nila Nealy from 2013-03-06T15:56:05

A great brand is more than a great logo. Having a truly iconic brand means understanding who you are and what you offer to customers. From the pictures you c...

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#133 Sales Strategy from 2013-02-27T11:16:28

If you  don’t make sales, you won’t have much of a business. While we all know that’s true, it’s easy to get distracted and focus on busy work instead of the business of sales. Sales doesn’t hav...

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#132 Podcasting as a Marketing Tool from 2013-02-20T11:12:20

Long before podcasting was cool or easy to do, our guest Alan Houser began experimenting with the medium.  Now, after more than seven years, he has racked up a library of interesting interviews ...

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#131: Survey Say from 2013-02-13T11:09:32

The results are in from our 2013 Social Media Survey. We'll be releasing the white paper soon, but for now Allison and I will be talking about some of the things we learned in this year's study ...

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#130 Radio, TV and Social Media from 2013-02-06T12:08:59

Throughout his twenty year career, meteorologist Paul Poteet has done one thing, consistently  - talk to people about the weather. He has been the voice ...

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#129 Marketing the Healthy Lifestyle from 2013-01-30T11:24:13

It's a new year, and time for a new start to your business and your life. This year, you're going to eat healthier and exercise more, right? Our guest  Listen

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MTFW: Social Media and Community Events from 2013-01-09T11:21:43

Looking for something interesting to do in Indy his weekend? Just ask Ben Risinger. He turned a passion for the city into business as the founder and on-air host of D...

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#125 Start the Year with a Plan from 2013-01-02T11:12:42

Hard to believe it’s a brand new year. This week on our marketing podcast, Allison and I will discuss the importance of starting the year off with a business and marketing plan that will help yo...

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#124 A Beginner’s Guide to Pay Per Click from 2012-12-26T11:22:21

You may have noticed recently that Google has been aggressively promoting their AdWords product. If you are trying to figure out where to get started, or even if pay-per-click is right for your ...

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#123 Trade Shows: Before and After from 2012-12-19T11:13:30

Are you gearing up for spring trade shows? Want to make the most out of  your investment? Whether you’re planning a booth at a conference or a massive display at a home show, you’ll find today’s...

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#122 Print in the Digital Age from 2012-12-12T11:16:56

The Internet has significantly changed the way we market. It begs the question, does anyone print anything anymore?  While we love internet marketing, we think there is still a place for print. ...

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#121 Print in the Digital Age - Part One from 2012-12-11T12:26:20

What is the role of print publications in the age of the Internet,  Listen as Kyle Garago, Editor-in-Chief at the Air Conditioning Heating and Refrigeration N...

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#120 Anatomy of a Perfect Landing Page from 2012-12-05T11:17:14

If you want people to notice your company online, give them something to look at. A great way to present information is through the use of an infographic, the equivalent of a digital poster. Inf...

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#119 : Marketing for Professional Services from 2012-11-28T11:12:19

There are always rules, including about what you can and can’t say in your marketing. In some industries, the rules are general suggestions, while in others, there are strict guidelines with spe...

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#118 The Fairy Tale is Over from 2012-11-21T11:20:12

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#117 : Tis The Season For Online Shopping from 2012-11-14T11:01:04

The holiday season is just heating up as retailers battle for shoppers’ mind share. As consumers create their holiday gift lists, retailers have been gearing up with innovative marketing strateg...

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#116 LinkedIN Blitz from 2012-11-12T18:56:17

A few years ago, I commented on a blog post about how you decide who you choose to follow on LinkedIn, Facebook, and Twitter. The comment led to a lively online conversation with from 2012-11-01T10:14

It's easy to write marketing plans for products people want to buy, things like cars, vacations, food products and clothes.  But what if your product is something people need, but don't want to ...

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#113 From Hobby to Business from 2012-10-31T10:31:51

Generally, a hobby is defined as something you do for personal enjoyment while a job is something you do to make money. So what happens when your hobby becomes your business? Nancy Lee is a cont...

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#112 Why Run a Business in Indy? from 2012-10-24T10:33:03

We think Indianapolis is a great place to run a business, and Ron Gifford, Executive Vice President of Public Policy at Central Indiana Corporate Partnership, thinks so as well. In his new posit...

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#111 Where is Rainmakers Now? from 2012-10-17T10:11:56

Ten years ago, a handful of people started meeting in a bar to discuss how they could work together to grow their individual businesses.  From that humble beginning exchanging business cards, an...

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#110 Social Animals from 2012-10-03T10:16:32

Social media is a great way to connect with prospects and clients.   It is also a terrific way to share expertise.   Dr. Greg  Magnusson,  ow...

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#109 While the Cat’s Away from 2012-09-26T10:20:30

Lorraine is still away so join Allison, Jenna and Peter as they chat about life in a small agency…and probably cats.

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#108 Nothing New from 2012-09-19T10:29:05

One of our favorite guests in MTFW history is Muhammad Yasin. Director of PR and Social Media at HCCMIS, Muh...

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#107 Educating the Next Generation from 2012-09-12T10:23:37

How comfortable will you be to one day put your business in the hands of the next generation? Orr Fellowship believes in raw education and real world ...

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#106 Indy on the VERGE from 2012-09-06T08:36:18

Indiana is a great place to start a new business. With a vibrant, supportive community, new business owners are just a meetup away from developers, founding partners and investors needed to laun...

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#105 MTFW: Creating a Turnkey Business from 2012-08-29T10:53:29

We are excited to have  Cindy Hartman with us this week to discuss how to create a successful turnkey business package. Since 2004,  Cindy owner of Hartman Inventory has been helping people and ...

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#104 Simple SEO With Andrew Gouty from 2012-08-22T11:50:27

Everyone wants to be on page one as customers search Google for a business like theirs. Unfortunately, there are often millions of possible options.

So how do you move to the top of the p...

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#103 A Content Strategy for People and Robots from 2012-08-15T10:19:15

On a regular basis Allison and Lorraine talk about the importance of creating a content strategy which will serve two masters: search engines and people.  What do people want? We’re happy with p...

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#102 Starting Legally from 2012-08-08T10:21:32

If you dream to start a small business but you’re stuck somewhere in the beginning stages, tune in this week to get advice from a legal standpoint. Olwen Dawe -founder ...

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#95 Content Strategy from 2012-06-20T10:21:14

You know you need to blog regularly, but how do you develop good content? This week’s we will be chatting with  TJ Furman about that topic. We will be talking about how to create good content wh...

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#94 The Ups and Downs of a Tech Startup from 2012-06-13T10:24:55

From the adrenaline filled highs to the crashing lows, we will be talking about life in a Tech Startup. Our guest, Brian Deyo knows both. A serial entrepreneur, his latest venture “Last Bite” wa...

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#93 The Next Great Idea from 2012-06-06T10:59:17

Brandon Corbin is one of the most creative people I know. A tech whiz, he is also a serial entrepreneur, podcast host, and active member of the Indy Verge community. Join us as we talk to Brando...

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#92 Survey Says from 2012-05-31T12:21:43

The results are in from our 2012 social media survey.  We will be releasing the white paper in about a week, but for now Allison and I will be talking about some of the things we learned in this...

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#91 What’s New at the ISBDC? from 2012-05-21T08:52:43

This week, we’ll have a conversation with Jacob Schpok, the state director for the Indiana Small Business Development Center Network (ISBDC). As state director, Schpok leads Indiana’s efforts to...

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#90 Computer Security for Small Business from 2012-05-09T10:34:09

As a small business owner, your entire business sits in that computer on your desk. What happens to your business if the computer is lost, destroyed or hacked. While online backups like Carbonit...

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#89 Social Media and Non Profit Causes from 2012-05-03T11:41:44

In this segment of More Than a Few Words we take a look at social media and non profit causes. We are joined by Alex Keys, Vista Corps Volunteer for Indy School...

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#88 Name.Com Speaks from 2012-05-03T11:13:57

This is a great example of a simple voice message.

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#87 Social Media and Real Estate from 2012-04-26T12:26:19

Social media sells houses.  At least it can in the hands of a real  estate agent  who understands how to use the tools to connect and promote a business or product.  Today we will be talking wit...

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#86 More than a Few Words with Scott Case from 2012-04-26T10:12:52

I caught up with Scott Case, CEO of Startup America  after his presentation at the launch of Startup Indiana, and he was gracious enough to share a few thoughts with me.  So even though you can'...

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#85 Business from the Road from 2012-04-19T15:33:11

Ever wonder what would happen to your business if you just “hit the road” for a month or more? Join us for today’s episode of More than a Few Words as we talk to Jon Arnold, founder of Tuitive, ...

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#84 What Makes the Indy Social Media Community Tick from 2012-04-19T15:30:52

Join us for another  episode of More than a Few Words as we talk to Duncan Alney, owner of Indianapolis social media company Firebelly.  In additio...

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#83 About Pinterest from 2012-04-13T08:56:57

Lately it seems like everyone is talking about Pinterst.  While we have written a few blog posts on the topic, it is hard to scratch the surface in 400 words.  So this week Allison and I will be...

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#82 Lemonade Day from 2012-04-05T13:30:07

How do you train young entrereneurs?   Long before the internet, budding entrepreneurs sold Lemonade.   On street corners all across the country, on sunny days, you could find them with paper cu...

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#81 Restaurant Marketing with Jeffrey Summers from 2012-04-05T13:27:51

Everyone loves to eat, and everyone loves to discuss the best (and the worst!) restaurants on Twitter. How can businesses make sure they’re taking advantage of the social media craze? Join us fo...

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#80 AroundIndy from 2012-04-05T13:25:48

Want to know what’s going on in Indy? Do what I do, and check out Around Indy. The local events website celebrated ten years on February 1, 2012. The site ra...

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#79 Tweeting for Sharks from 2012-04-05T13:22:43

Social media is increasingly becoming a critical part of the television viewing experience. With many viewers now watching with a “second screen” in front of them, live tweeting and Facebook upd...

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#78 Leadership with Lalita Amos from 2012-04-05T13:20:58

I am really excited about our guest this week.  I have known Lalita Amos of Total Team Solutionsfor about nine years.  She is smart, outspoken an...

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#77 Talking about Entrepreneurship from 2012-04-05T13:14:01

Hamilton County is a great place to start a business with a strong economy and great support from local government. It is also home to the Entrepreneur ...

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#76 Unfunded with Nick Carter from 2012-02-16T11:07:23

In the startup community, funding is all the craze. But what if you could build a business from scratch? What if you didn’t sell equity in the early stages? Could the business grow? Have busines...

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#75 Bridging the Online/Offline Divide from 2012-02-16T11:02:48

Social networking is critical for forming business relationships and meeting new colleagues, prospects and customers, but don’t forget about taking the conversation offline, too. Join us for an ...

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#74 More than a Few Words – It Is in the Words from 2012-02-16T10:59:42

Delivering great customer service is about actions and words. While it is important to coach your employees on how to resolve customer complaints and what to say,  it is also important to focus ...

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#73 Marketing in Handcuffs with Muhammad Yasin from 2012-02-16T10:49:36

To do marketing well is always a challenge. To do it in a heavily regulated industry can seem impossible at times. But with a little creativity and a lot of hard work, you can overcome regulator...

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#72 Networking and Sex from 2012-02-14T17:05:06

It is Valenties Day, and so we are sharing a special episode of our regular podcast with guests Hazel Walker and Frank De Raffele, Jr.  They are the co-authors of the book:  Business Networking ...

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#71 No Bullshit with Erik Deckers from 2012-01-11T14:27:36

These days, everyone is talking about social media, and almost everyone is an expert.   Well today on More Than a Few Words we will talk with someone I really think is an expert.   Our guest is ...

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#69 Your Baby is Ugly from 2011-12-27T11:18

In this episode of  our marketing podcast, we will be talking about graphic design To every parent, their baby is a beautiful and special angel. Many businesses feel the same way about their log...

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#68 Social Media Chef from 2011-12-27T07:44

Just because you are a cook, does not mean you should be a chef in a restaurant. The same is true for your business. 

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#66 Getting Started with SEO from 2011-12-15T15:05:15

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Identity Crisis from 2011-12-09T17:42:57

As some of you may know, we’ve been having a bit of an identity crisis here at Roundpeg. For years, Lorraine used the @roundpeg Twitter account as both her personal account as well as the company a...

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#64 Finding a Way Out from 2011-12-05T00:19:48

Starting a business is filled with challenges. Even once you have your business up and running, the challenges don’t stop. For example, finding a way to get out of your business when you are rea...

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#63 Start Up Experience from 2011-11-16T13:32:15

Startup Weekend is a global movement which brings together aspiring entrepreneurs to share ideas, form teams and most importantly, launch startups. Imagine taking an idea and turning it into a v...

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#62 Role of Traditional PR from 2011-11-13T21:57:53

At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even today, in a very wired world, there is still ...

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#61 Does You Blog Have Fuel? from 2011-11-13T21:57:19

In his presentation at Techpoint's Innovation Summit,  Michael Stelzner talked about the different types of content you needed to create for your b...

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#60 Your Next Hire from 2011-11-10T20:26:57

Searching for a new employee can be tricky. It’s time consuming and expensive, so it’s important to create the right job descriptions. Recruiting is a necessary evil so listen up as we chat with...

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#59 Productivity Tips with Robby and Michael from 2011-11-02T20:16:41

Everyone is busy, especially small business owners. It's just the nature of the beast. But it doesn't mean that you can't effectively manage your time in a way that gets things done. In fact, Ro...

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#58 Personal Branding from 2011-10-26T15:10:56

Balancing multiple social media accounts can be difficult. But balancing different personalities on those accounts is even harder.  How can you manage it? Join us as we chat with Kyle Lacy, the ...

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#57 Environmental Marketing from 2011-10-19T17:56:51

Developing an environmental strategy is good citizenship, but as you discussed with  our guest Jennifer Riley Simone, it can be good marketing as well. The conversation drifted from how companie...

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#56 Marketing to the Modern Homeowner. from 2011-10-12T17:38:23

While good marketing rules apply in all industries, there are nuances. Some tactics simply work better in some industries.  Join us this week as we look at marketing and social media tactics bei...

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#55 Community Marketing from 2011-10-06T01:22:10

All sorts of companies and associations need marketing support, not just consumer products.  So how do you approach marketing for community events and social causes.  Join us as we chat with Ste...

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#54 Exercise Your Marketing Muscle from 2011-09-28T15:29:42

While the rules for stellar marketing apply to all industries, there are nuances. And some tactics simply work better in certain industries. Join Roundpeg today as we look at marketing and socia...

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#53 Niche Marketing from 2011-09-25T10:40:55

When people think of marketing, they typically think about creative ads to sell toothpaste or diapers, compelling campaigns to encourage donations to the humane society, or drive traffic to popu...

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#52 Whale Hunting from 2011-09-14T19:42:38

Do you have what it takes to go after the really big clients? And more importantly, should you? This week we spoke to Dr. Barbara Weaver Smith, (@thewhalehunters) founder and president of The Wh...

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#51 Role of Traditional PR from 2011-09-07T18:09:27

At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even today, in a very wired world, there is still ...

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#50 Food Marketing from 2011-08-31T16:37:51

Joining the Roundpeg crew to talk about food: Lauren Fiedler, known by her twitter handle as @BrewhousePRLou, and Angela Patton, also known as @leftbankcafe. These two talented and passionate re...

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#49 Beer Marketing from 2011-08-29T17:26:08

As the craft beer industry has exploded over the past few decades, a new marketing niche has emerged. Many beer drinkers are no longer willing to consider their beverages or their brew a commodi...

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#48 Do You Have Klout? from 2011-08-17T15:09:05

Love it or hate it, Klout is one of the most widespread measures of on line influence. Reaching beyond just how many followers it looks at how often people engage you in conversations and share ...

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#47 A Conversation with Entrepreneur Will Hardison from 2011-08-14T18:05:13

On Wednesday, August 10, we had a chance to talk to Will Hardison, founder of Mediaplug, an Indianapolis web design firm. On this episode of More Than a Few Words, Will shared some of the lesson...

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#46 Mom Bloggers from 2011-08-03T11:46:35

There is an huge  community of educated and influential women who have chosen to stay home with their young kids. Unlike previous generations, these women are not willing to disconnect from the ...

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#45 Business Networking and Sex from 2011-07-30T20:03:40

Are men and women really that different or do we just have a tendency to just focus our differences instead of our similarities? We enjoyed chatting with Hazel M. Walker, the “Referral Strategis...

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#44 The Internship experience from 2011-07-21T12:08:50

In today’s competitive job marketing the internship experience is becoming a requirement for college students, and they’re also becoming increasingly harder to land. Once you have an internship,...

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#43 Sales with Matt Nettleton from 2011-07-13T11:53:20

Have you sold as much this year as you were hoping to?  There is still half a year left to meet your sales goals.  If you aren’t sure how to get y...

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#42 Youtube and small business from 2011-07-06T13:02:53

Research shows that YouTube is now the number two search engine after Google, particularly for the under thir...

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#41 Social Media: 25&50 from 2011-06-29T14:01:03

There are many misconceptions when it comes to age and social media. Recent studies have found that people aged 65 and older are the fastest growing age group on Facebook and that 47% of people ...

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#40 Linkedin and Small Business from 2011-06-22T11:31:38

Everyone knows that Linkedin is a great tool for job hunting and networking with large companies, but what about Linkedin and small business? We will be discussing how small businesses can effec...

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#39 Favorite Wordpress Plugins from 2011-06-15T13:19:01

Wordpress Web Design: Last week Jay and I had a great discussion on More than a Few Words, ( our weekly podcast) about Wordpress plugins. We asked for suggestions from the community on twitter a...

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#38 Small Business HR from 2011-06-10T17:25:09

I had a chance to catch up with Ann Fisher of HR Alternative Consulting, Inc and talk about some of the challenges small business owners face with regard to HR compliance.She believes PEOPLE are yo...

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#37 Why Clients Hate Your Website from 2011-06-08T17:27:02

No one sets out to annoy their customers, but all too often business owners do just that. How? By creating websites which are not customer focused, have too much flash, too much or too little in...

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#36 Facebook for B2B Companies from 2011-06-03T19:06:55

If your small business offers a consumer product Facebook is an easy tool to use.  But what if you are a B2B company?  Is there a way for you to use Facebook?  We think there is, and that is goi...

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#35 Blogging Tips for Small Business from 2011-05-27T16:10:03

Our topic for this week: Blogging for business. You can see some of the questions and discussion on our blog http://www.roundpeg.biz

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#34 Church Lending with Andre Gibson from 2011-04-23T18:56:03

Jay Mattingly of Roundpeg sat down with Andre Gribson of Sycamore Commercial Lending to talk about the challenges of church lending.

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#33 Jay Mattingly and Alex Baker from 2011-03-20T21:12:31

Recently I sat down with Alex Baker, Chief Executive at Infinistorm. Alex has a passion for technology and every time I speak with him I learn about new ways businesses can leverage technologica...

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#32 Who is Sycamore Commercial Lending from 2011-03-20T21:06:32

I sat down recently withL. Andre Gibson, MBA, Chief Executive Officer of Sycamore Commercial Lending. He shared with me how his frustrations as a banker led to the formation of Sycamore.

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#31 Accounts Receivable Lending with Marcus Colson from 2011-03-20T21:02:45

I sat down recently and talked with Marcus Colson, Chief Operating Officer of Sycamore Lending to talk about their Accounts Receivable lending products.

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#30 Jay Mattingly and Alex Baker from 2011-03-17T15:40:38

Jay sat down with Alex Baker, Chief Executive at Infinistorm. Alex has a passion for technology and every time I speak with him I learn about new ways businesses can leverage technological advan...

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#29 From a Graphic Designer's Perspective from 2011-03-13T17:21:20

In a recent conversation at Roundpeg, Taylor talks about the difference between school and the real world, as well as some tips for small business owners when they work with graphic designers.

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#28 What's New at Rainmakers from 2011-03-06T11:25:32

I caught up with Tony Scelzo in a noisy coffee shop recently, and we talked aobut some of the changes at Rainmakers.  An integral part of the Indy small...

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#27 Interview with Will Hardison from 2011-03-02T02:38:48

Jay Mattingly finally upgraded to an iPhone, and with it comes the capability to record interviews with some of Indy's brightest, young professionals.  Up first, Will Hardison of Media Plug.

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#26 Kenneth Cole: Social Media Misstep from 2011-02-03T15:06:49

While there are no firm rules about what to say, and what not to say on Twitter. Today's comments by Kenneth Cole, was clearly a misstep.  In today's podcast Allison and I talk about what the sh...

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#25 Branding Yourself with Erik Deckers from 2011-01-14T17:31:11

Erik Deckers, co-author of Branding Yourself: Using Social Media to Invent or Reinvent Yourself sat down with me in a noisy coffee shop to talk about his new book about personal branding

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#24 Calendars and Productivity from 2011-01-14T17:01:46

Recently Robby Slaughter and I were speakers at the Dominate Your Destiny Conference. After his presentation, I asked Robby to share just a small piece of what he covered in his presentation on ...

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#23 Walker, Business Relationships and More from 2011-01-03T01:35:25

In the course of writing her new book, Hazel has discovered a lot about how men and women define relationships differently.

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#22 CRM and the Insurance Industry from 2010-11-29T21:13:16

I spent a few minutes with Nick Carter talking about how any small business, but specifically insurance agents can use AddressTwo to stay connected to existing clients, create cross sell opportu...

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#21 Year End Tax Tips With Larry Marietta from 2010-11-23T02:45:24

As the year is winding down, it is time to think about year end tax planning.

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#20 Measure What You Do from 2010-11-21T17:45:44

If you are using social media to drive traffic to your website. be sure you measure the results of your efforts.

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#19 Lessons from the Turtles from 2010-11-11T17:46:32

The Teenage Mutant Ninja Turtles each brought different skills to the team, making them the ultimate crime fighting machine.

Their team structure is one many organizations should emulate ...

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#18 Crisis Social Media: The Cook's Source Case Study from 2010-11-04T13:11:24

The editors of Food Source Magazine have discovered that not all PR is good PR. In this podcast Allison Carter shares how other small business owners can avoid the same fate.

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#17 The Brand Gap from 2010-10-16T07:54:57

The recent uproar about the Gap brand may me rethink my own branding strategy.

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#16 Blogging Tips from 2010-10-08T12:36

I write about blogging on a regular basis, and sometimes it is nice to just change things up a bit.  So, today, I am going to talk about blogging.  In this short podcast I share some of my favor...

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#15 Meet Allison Carter from 2010-10-04T00:13

Allison Carter is our word person at Roundpeg

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#14 Forget Henry Ford - Lessons for A Tough Economy from 2010-09-29T11:44

Jay Mattingly and Nick Carter will be teaching a marketing seminar for small business owners which challenges the assumptions about how you should run a business.

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#13 Deer, Moose and Elephant from 2010-09-01T19:14:36

Directing your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business

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#12 Do You Have Influence? from 2010-08-27T17:50:12

In the world of social media, it is not just how many followers or fans you have, but how often the choose to interact with you!

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#11 Whales, Squirrels and other Hunting Tips from 2010-08-27T13:41:32

Sometimes a customer is too big or too small.  In today's podcast I talk about spending your time on customers who are just right.

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#10- Customer Service and Social Media from 2010-08-08T10:37:22

I don't think good companies are changing their service levels, but I think they are using new tools to improve their response times.  ... and companies who are not as good as they should be are...

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#9 Starting with Pain from 2010-03-30T12:29:21

Matt Nettleton of TrustPointe shared his perspectives on uncovering pain in the sales process.

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#8 Strategies for an Economic Recovery from 2010-03-21T15:37:48

After more than 21 months of recession, many small business owners do not know how to react to a recovering economy.  In today's podcast I talk about the single most important strategy for small...

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#7 Why You Should Add video to Your Website from 2010-03-16T17:23:09

I had a chance to sit down recently with Dave Anderson of Pinpoint Multimedia to talk about video. Dave, a video strategist shared some tips for s...

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#6 Meet Taylor Brough from 2010-02-13T17:45:58

Every member of the Roundpeg team brings something unique to the job, talent skills, and a perspective that is uniquely their own.   Some are more outgoing, and other's a little shyer or more la...

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#5 Meet Roundpeg Employee Jay Mattingly from 2010-02-12T19:04:32

In addition to interviewing friends and local business experts, I have had some fun interviewing members of the Roundeg team for my podcast: More Than a Fe...

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#4 I will not be run over by the economy! from 2010-02-02T18:16

As a small business owner, there are days I feel like I have been run over by the economy. There I am minding my own business, driving along, when along comes the economy moving full speed ahead...

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#3 Trade Show Tips from 2010-01-23T13:04:21

As a woman, I know it is all about the clothes. And that is exactly what Shawn Quick Raflik and I talked about when she dropped by recently; CLOTHES. What do you wear to a trade show? What type ...

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#2 But it is My Business from 2010-01-14T12:54

My friend, Laina Moloski dropped by the other day to talk about all the new changes at C & S Consulting which include her new books, and new web site. In this first podcast we focus on her new b...

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#1 Your Ideal Customer with Matt Nettleton from 2010-01-07T14:41

Meet my sales coach, Matt Nettleton.  I love his direct, no-nonsense approach to building my business.

One of the things we have focused attention on lately is the difference between my a...

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