Living Yoga Beyond the Mat: Nicole Byars' Guide to Personal and Professional Growth - a podcast by Mr. Biz

Nicole Byars is an entrepreneur, mom, and expert in building successful yoga businesses. With a finance background and a passion for yoga, she founded and operated a franchise system, established the successful Live True Yoga and Honest Yoga Studios in Minneapolis, and created an innovative on-demand service platform. Nicole is also a bestselling author and a 500-hour registered yoga teacher.

Nicole Byars, an entrepreneur and yoga expert, shares her journey of building successful yoga businesses. After realizing that corporate America wasn't the right fit for her, Nicole turned to her passion for yoga and opened her first studio. She observed how other studios were run and decided to combine her yoga teaching skills with her finance background to create a successful business. Nicole also discusses the challenges she faced while scaling her business, including the difficulties of franchising and the importance of staying grounded and making decisions from a place of clarity. She emphasizes the importance of defining your target market, building a strong brand, and consistently showing up for yourself and your business.

Key Takeaways:
- Combining your passion with your business skills can lead to success.
- Defining your target market is crucial for effective marketing and business growth.
- Building a strong brand requires clarity on your vision, mission, positioning, services, voice, and core values.
- Staying grounded and making decisions from a place of clarity leads to better outcomes.
- Consistently showing up for yourself and your business is essential for success.

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