273 Guy Kawasaki, author, "Reality Check" - a podcast by Bob Andelman

Here are some of the things I learned from reading Guy Kawasaki’s new business manual, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition: • He only eats at three Silicon Valley restaurants. That way he’ll be remembered by the staff and treated as a regular. • He flies United Airlines 75 to 100 times a year, but Air Canada only once annually. United gives him deference; Air Canada doesn’t know him. • Tell him he’s not a bad skater for an old guy.

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