913 Barry Libert, author, "Barack, Inc." - a podcast by Bob Andelman

From 2009: Barry Libert knows all about Barack Obama winning. As the author of the new book, Barack, Inc.: Winning Business Lessons of the Obama Campaign, he and his co-author, Rick Faulk, studied the many ways that the Obama campaign put a beating on its competition in both the Democratic and Republican parties. And its willingness to use technology and the Internet is no small part of the story.

Further episodes of Mr. Media Interviews by Bob Andelman

Further podcasts by Bob Andelman

Website of Bob Andelman