Podcasts by MRX Lab
All episodes
#47 - Generative AI and the Future of ResTech from 2023-11-16T03:17:26
If 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca...
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#46 - How Researchers Become Decision Consultants from 2023-10-20T08:41:38
The role of research doesn’t end at the point of debrief. To create a successful, valued insight function it’s vital to engage with key business challenges, large and small. In this jam-packed e...
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#45 - Customer Salience: How Insight Achieves a Seat at Many Tables from 2023-09-13T12:20:11
It’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standa...
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#44 - Simplicity, Staying Power and Informed Decisions from 2023-08-23T05:17:14
Both the marketing and research industries have undergone tremendous change in the last decade. Discovering the new role that insight teams play in the modern world is a challenge for many. In t...
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#43 - Understanding Joy and The Human Experience from 2023-03-06T10:33:41
In Season 3, we spoke to Andrew Cannon ahead of the Year of Joy launch. Now that the community is up and running, we check in and meet Shari Alyse, America’s Joy Magnet, who has joined the team ...
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#42 - The Climate Conversation: How Research and Insight Impacts Sustainability from 2023-02-21T08:50:49
How can research and insight shape the important conversations around sustainability and the climate crisis? In this episode, we’re joined by members of the Young Person’s Sustainability Council...
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#41 - Strategic Sensemaking: The Role of Insight in Corporate Decision-Making from 2023-01-27T17:05:58
The world today is a complex place. We have access to vast, often overwhelming, volumes of data all competing for attention. In that environment, how can corporations and busy executives make se...
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#40 - Interviewing an AI About the Future of Marketing Research (with ChatGPT) from 2022-12-14T14:20:24
Market research and consumer insight professionals are no stranger to artificial intelligence. The technology has been listed as a top 5 buzz topics in every Greenbook GRIT report since 2016. It...
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#39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360) from 2022-11-29T10:45:02
Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empat...
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#38 - The Art and Science of Joy (with Andrew Cannon) from 2022-10-19T09:25:34
What role does joy play in our lives? How can we measure its impact? What steps can we take to create more joy for ourselves and others? These are the questions we explore in this conversation w...
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#37 - Getting to Know ESOMAR Council Candidate Paul Hudson from 2022-09-28T14:32:20
A new election period is just around the corner for ESOMAR. The incoming candidates are laying out their visions for the future of the industry and highlighting what they can bring to the organi...
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#36 - The Role of Insight and Marketing in Times of Crisis from 2022-09-02T15:14:10
The past few years have thrown unprecedented challenges at the global economy: A pandemic. War in Europe. Supply chain breakdowns. Rapidly rising inflation and murmurs of recession. It can be te...
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#35 - What is Data Engineering? from 2022-07-22T14:15:25
Modern brands thrive on data. From optimising supply chains and real-time product distribution to instant CX feedback and live marketing tests - Listen
#34 - How to Build & Maintain Trust in Research (with Andy Smith of NFU Mutual) from 2022-05-20T08:10:13
Brands powered by data and insight are 3x more likely to report significant improvements in the quality of their dec...
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#33 - Understanding Vaccine Hesitancy Through Motivational Interviews (with Dr. Jack Gorman of Critica) from 2022-04-28T16:00:21
How do you approach a research topic as divisive and polarising as vaccine hesitancy? In this episode, we speak to Dr Jack Gorman – Co-Founder of Critica, a non-profit organisation which does pr...
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#32 - Creating Content for the Research and Insights Industry (with Mike Stevens of Insight Platforms) from 2022-04-25T09:18:47
As the Founder of Insight Platforms, Mike Stevens has a long history of creating high-quality, practical content for research and insight professionals. From detailed market maps to e-learning c...
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#31 - Thoughtful Data and the Challenge of Scaling Qual Research from 2022-03-16T12:41:19
A rising demand for data and new technologies have both pushed qualitative research to new heights. But in the pursuit of speed and scale, have we lost some of what makes qual valuable? In this ...
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#30 - How Insight is Informing the Future of Podcasts (with Tommy Walters of Acast) from 2022-03-02T10:55:39
As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust ...
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#29 - The Age of Customer Empowerment from 2022-01-21T13:16:22
Today’s customers are connected, influential as individuals and have access to a global stage upon which to act. In this world, the dynamic between brand and buyer provides great leverage to cus...
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#28 - Developing Insight Frameworks That Work from 2021-12-10T15:51:46
Insight frameworks represent a formalised expression of the strategy, tactics and implementations of how research flows through a business. From the inputs, to the processes, systems and technol...
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#27 - Democratising Data and The Factors of Success from 2021-11-12T11:31:47
To democratise data is to provide access, control and input over the research process to the end-users of data. There’s a huge range of benefits that this can provide, from better communication ...
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#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1) from 2021-11-01T12:52:10
In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market...
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#25 - Creative and Emerging Reporting Techniques (with Maria Twigge of FlexMR) from 2021-09-09T13:20:37
As the volume of available data sources increases and business decision making becomes ever-more distributed, how do you capture stakeholder attention and ensure insight has a seat at the table?...
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Episode 9 - Creative and Emerging Reporting Techniques (with Maria Twigge of FlexMR) from 2021-09-09T13:20:37
As the volume of available data sources increases and business decision making becomes ever-more distributed, how do you capture stakeholder attention and ensure insight has a seat at the table?...
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#24 - Striking the Right Balance of Data Collection Methods from 2021-08-25T10:24:20
In an ever-expanding sea of options, it can be difficult to find the right mix of market research data collection methods. In this episode, we dive into the decision-making process and investiga...
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Episode 8 - Striking the Right Balance of Data Collection Methods from 2021-08-25T10:24:20
In an ever-expanding sea of options, it can be difficult to find the right mix of market research data collection methods. In this episode, we dive into the decision-making process and investiga...
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#23 - Humanising Data With a Name and a Face from 2021-07-27T14:32:10
What does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before ...
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Episode 7 - Humanising Data With a Name and a Face from 2021-07-27T14:32:10
What does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before ...
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Episode 6 - Asking the Right Questions (with Dan Siddle of Molson Coors) from 2021-07-16T12:34:04
In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes...
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#22 - Asking the Right Questions (with Dan Siddle of Molson Coors) from 2021-07-16T12:34:04
In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes...
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#21 - Customer, User and Human Experience Research from 2021-05-13T11:14:20
In this episode of the MRX Lab from FlexMR, we look at the roles of customer, user and human experience research. What makes each of these domains different and where do they share similarities?...
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Episode 5 - Customer, User and Human Experience Research from 2021-05-13T11:14:20
In this episode of the MRX Lab from FlexMR, we look at the roles of customer, user and human experience research. What makes each of these domains different and where do they share similarities?...
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#20 - Proven Strategies for Connecting with Research Participants from 2021-04-21T10:24:23
In this episode of the MRX Lab from FlexMR, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights ...
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Episode 4 - Proven Strategies for Connecting with Research Participants from 2021-04-21T10:24:23
In this episode of the MRX Lab from FlexMR, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights ...
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#19 - Effective Approaches to Research Design from 2021-03-23T10:45:51
In this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a ...
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Episode 3 – Effective Approaches to Research Design from 2021-03-23T10:45:51
In this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a ...
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#18 - Cutting the Red Tape: How to Make Research Happen from 2021-02-17T13:57:10
In the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and...
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Episode 2 - Cutting the Red Tape: How to Make Research Happen from 2021-02-17T13:57:10
In the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and...
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#17 - Insights Empowerment: Improving Efficiency, Reach and Influence from 2021-01-22T14:05:55
The MRX Lab podcast is back for a brand new season in 2021. In our first episode, we chat insights empowerment with FlexMR CEO, Paul Hudson. A 15+ year industry veteran, Paul explains how the mo...
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Episode 1 - Insights Empowerment: Improving Efficiency, Reach and Influence from 2021-01-22T14:05:55
The MRX Lab podcast is back for a brand new season in 2021. In our first episode, we chat insights empowerment with FlexMR CEO, Paul Hudson. A 15+ year industry veteran, Paul explains how the mo...
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#16 - Glocalisation: Should It Impact Research Strategy? from 2020-11-20T11:44:34
In this episode of the MRX Lab podcast from FlexMR, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they a...
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Episode 16 - Glocalisation: Should It Impact Research Strategy? from 2020-11-20T11:44:34
In this episode of the MRX Lab podcast from FlexMR, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they a...
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#15 - Rationalism, Empiricism and Other Important -Isms from 2020-11-09T12:27:32
In this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we ...
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Episode 15 - Rationalism, Empiricism and Other Important -Isms from 2020-11-09T12:27:32
In this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we ...
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#14 - Thinking Outside Agile: The Case for Waterfall, Six Sigma & Lean Projects from 2020-10-21T10:08:13
In this episode of the MRX Lab podcast from FlexMR, we investigate three project management methodologies that are not agile. While agile research has quickly become part of the insights lexicon...
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Episode 14 - Thinking Outside Agile: The Case for Waterfall, Six Sigma & Lean Projects from 2020-10-21T10:08:13
In this episode of the MRX Lab podcast from FlexMR, we investigate three project management methodologies that are not agile. While agile research has quickly become part of the insights lexicon...
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#13 - The Rabbit Hole of Critical Thinking from 2020-10-01T14:10:32
In this episode of the MRX Lab podcast from FlexMR, we discuss a valuable but rarely discussed soft skill that plays a vital role in research – critical thinking. While strategic thinking may ha...
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Episode 13 - The Rabbit Hole of Critical Thinking from 2020-10-01T14:10:32
In this episode of the MRX Lab podcast from FlexMR, we discuss a valuable but rarely discussed soft skill that plays a vital role in research – critical thinking. While strategic thinking may ha...
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#12 – Ceteris Paribus (and Other Economic Principles for Insights) from 2020-09-08T12:47:14
In this episode of the MRX Lab podcast from FlexMR, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural...
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Episode 12 – Ceteris Paribus (and Other Economic Principles for Insights) from 2020-09-08T12:47:14
In this episode of the MRX Lab podcast from FlexMR, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural...
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#11 – How the Slow Movement Challenges Agile Market Research from 2020-08-18T11:52:52
In this episode of the MRX Lab podcast from FlexMR, we talk about the slow movement; cultural revolution against the notion...
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Episode 11 – How the Slow Movement Challenges Agile Market Research from 2020-08-18T11:52:52
In this episode of the MRX Lab podcast from FlexMR, we talk about the slow movement; cultural revolution against the notion...
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#10 - The Effect of the Sacred and Profane on Consumer Behaviour from 2020-08-05T12:42:21
In this episode of the MRX Lab podcast from FlexMR, we look at the forces of sacred & profane consumption, and their effects on consume...
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Episode 10 - The Effect of the Sacred and Profane on Consumer Behaviour from 2020-08-05T12:42:21
In this episode of the MRX Lab podcast from FlexMR, we look at the forces of sacred & profane consumption, and their effects on consume...
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#9 – Has the Gig Economy Already Affected Insights Professionals? from 2020-07-10T13:26:36
In this episode of the MRX Lab podcast from FlexMR, we explore the gig economy and ask whether it’s having an impact on the...
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Episode 9 – Has the Gig Economy Already Affected Insights Professionals? from 2020-07-10T13:26:36
In this episode of the MRX Lab podcast from FlexMR, we explore the gig economy and ask whether it’s having an impact on the...
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#8 - Storytelling Lessons Researchers Can Take from Table Top RPGs from 2020-06-25T14:23:19
In this episode of the MRX Lab podcast from FlexMR, we dive into the niche world of table top RPGs and what they can teach ...
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Episode 8 - Storytelling Lessons Researchers Can Take from Table Top RPGs from 2020-06-25T14:23:19
In this episode of the MRX Lab podcast from FlexMR, we dive into the niche world of table top RPGs and what they can teach ...
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#7 - Evaluating Art & Advertising as Reporting Techniques from 2020-06-08T12:54:35
In this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creati...
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Episode 7 - Evaluating Art & Advertising as Reporting Techniques from 2020-06-08T12:54:35
In this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creati...
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#6 - The Parallels Between Principles of Research and Journalism from 2020-05-11T12:01:42
In this episode of the MRX Lab podcast from FlexMR, we look at the principles of journalistic ethics set out by the Ethical...
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Episode 6 - The Parallels Between Principles of Research and Journalism from 2020-05-11T12:01:42
In this episode of the MRX Lab podcast from FlexMR, we look at the principles of journalistic ethics set out by the Ethical...
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#5 - Applying the Principles of Design Thinking to Market Research from 2020-04-23T12:24:25
In this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a p...
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Episode 5 - Applying the Principles of Design Thinking to Market Research from 2020-04-23T12:24:25
In this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a p...
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#4 - Memes As A Language For Visual Communication from 2020-04-02T14:20:01
In this episode of the MRX Lab podcast from FlexMR, we investigate the use of memes in online qualitative research, and how...
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Episode 4 - Memes As A Language For Visual Communication from 2020-04-02T14:20:01
In this episode of the MRX Lab podcast from FlexMR, we investigate the use of memes in online qualitative research, and how...
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#3 - Do Software Developers or Insight Pros Shape Modern Research Experiences? from 2020-03-12T13:55:18
In this episode of the MRX Lab podcast from FlexMR, we explore the relationship between insight professionals and software ...
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Episode 3 - Do Software Developers or Insight Pros Shape Modern Research Experiences? from 2020-03-12T13:55:18
In this episode of the MRX Lab podcast from FlexMR, we explore the relationship between insight professionals and software ...
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#2 - The Joy Of Innovation And Importance Of Embracing Novelty from 2020-02-19T09:58:47
In this episode of the MRX Lab podcast from FlexMR, we explore the fun, messiness and novelty that should accompany innovat...
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Episode 2 - The Joy Of Innovation And Importance Of Embracing Novelty from 2020-02-19T09:58:47
In this episode of the MRX Lab podcast from FlexMR, we explore the fun, messiness and novelty that should accompany innovat...
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#1 - Print; Hello World from 2020-01-31T14:31:03
This is the MRX Lab podcast from FlexMR! In our first episode, we cover a brief introduction to the show, how it came about, what we hope you take away from ...
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Episode 1 - Print; Hello World from 2020-01-31T14:31:03
This is the MRX Lab podcast from FlexMR! In our first episode, we cover a brief introduction to the show, how it came about, what we hope you take away from ...
Listen