The skill of storytelling for MSLs - a podcast by MSL
from 2023-10-09T07:19:54
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Marcus West from 60seconds shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings.
We discuss:
- Important pillars of storytelling
- Why emotion is so important for engaging KOLs
- The hero's journey and how it can be related to clinical data
This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/
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