14. How to leverage KOL relationships to achieve strategic objectives with Dr. Aoife O Dwyer - a podcast by Tom Caravela

from 2020-07-14T11:00

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My guest today is Aoife O Dwyer, Founder of MSL Consultant, and we discuss how to leverage KOL relationships to achieve strategic objectives.

In this episode:

What made Aoife decide to become an MSL Consultant and what she likes best about her role
Aoife’s advice to MSLs who want to demonstrate their value to their company
Most important things for people to remember in KOL identifications and stakeholder mapping
Tips on getting a KOL meeting
How can an MSL deliver value in a KOL meeting
How can an MSL plan for a KOL meeting
How has COVID affected an MSL’s ability to provide value and what advice Aoife can give to MSLs in handling this crisis
What skills are now mandatory for MSLs during and after the COVID crisis to provide value to their KOLs and to their organization
How Aoife expects Pharma to change practices as a result of Covid-19
Advice to MSLs to help aid in their success

Further episodes of MSL Talk

Further podcasts by Tom Caravela