036 - The Growth Of Nukeproof with Former Brand Manager Alastair Beckett - a podcast by Gareth Beckett

It is my pleasure to have Alastair Beckett on the show for episode number Thirty Six. Alastair is a major reason why the bike brand Nukeproof is where it is today and has become so successful. Nukeproof dawns riders like world champion, Sam Hill and Kelan Grant, to name but a few. Alastair has not only been a driving force behind the design of the Nukeproof brand as Design Engineer but also took on the challenge of becoming Brand Manager. We chat to Alastair about the rise of Nukeproof, working for CRC (Chain Reaction Cycles) and a load more great stuff.

Alastair had shall we say, a slightly different route into the mountain bike industry. He has done everything from telesales to World Cup mechanic to brand designer and manager. As a young mountain biker and BMX rider he never really knew what he wanted to do as a career. But when a small mistake at school (this is awesome) made him make a very fast decision he quickly found a passion and a direction for a successful career all based round his love for mountain biking. Sorry, but you will have to listen to the podcast to hear about that school mistake!

 

Further episodes of MTB TRIBE - Your Trail Map to the World of Mountain Biking

Further podcasts by Gareth Beckett

Website of Gareth Beckett