038 - Broken Bones to Broken Riders - How To Start an MTB Brand - a podcast by Gareth Beckett

On Episode Thirty Eight it is my pleasure to welcome Tom Redfern to the show. Tom is the one man machine behind the MTB apparel brand called Broken Riders. Tom found his way into the fashion word by accident. It just so happens that accident was on a mountain bike. When recovering from his accident Tom had an idea to start a mountain bike brand for people just like himself, people who wanted something cool and comfortable to wear after a ride or simply down to his local shops, while not looking like they had just came from a Moto-x race.

Fast forward a number of months and Broken Riders was born. Tom had no experience in the world of fashion but had the necessary skills as a graphic designer to produce professional looking designs and came up with a very cool logo, a slightly different take on the 'devil horns' logo. Have a closer look and you will understand what I mean. I chat with Tom about how he got started, where the idea came form, how much work it involves, his very important environmental stance and what cool stuff he has planed for the future.

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Further episodes of MTB TRIBE - Your Trail Map to the World of Mountain Biking

Further podcasts by Gareth Beckett

Website of Gareth Beckett