MWH 118 : Instagram Stories – Getting Real On What You Should And Should Not Be Sharing - a podcast by Tracy Harris

Instagram Stories - Getting Real On What You Should And Should Not Be Sharing





Instagram Stories are becoming more and more popular and resourceful for brands and businesses who want to target their tribe directly.



Did you know that 1/3 Instagram users are using Instagram Stories each day? Users are either creating their own or viewing yours... and if you think about it, that equates to roughly 300 million people utilising Instagram Stories every single day. #TotallyCrazy



The super exciting thing about Instagram Stories is that users are engaging more than just viewing. They're sending DMs, participating in polls, etc. Did you know 1 in 5 Stories receive a DM? Yep! That means businesses are getting clients and making sales - simply by using Instagram Stories.



If you would prefer to listen to this podcast with the added bonus of more juicy insights into understanding Stories from the viewer’s point of view, give the podcast a listen. However, if you’d rather consume this content by reading, then here you go!

STORIES AS A MARKETING TOOL





I really wanted to take today to discuss Instagram Stories because they're still relatively new. I wrote a sweet little blog post on creating kick-ass Instagram Stories a few months ago, but since then Stories has blown up to become a really convenient marketing tool with tons of new features.



Regardless of how cool Stories are becoming, it's hard to gauge what people like and dislike. Have you ever questioned whether the content you're putting out on Stories is interesting to your tribe? Or maybe you're wondering if you need to switch your Stories up to get users engaged?



I truly love Instagram Stories, and I believe the more we talk about them, the more we will figure out what users are loving and what they're not loving. But because I'm eager to get into the nitty gritty of what your tribe is after, I've already asked my hungry tribe of hustlers to see what they like in Stories!



Yep, I've done the research for you.

How will you know if this episode is insightful for you?

Your target audience is female, predominantly mums, aged between 25-34 and are residing in Australia. If this isn't quite your target audience, don't fret. The tips are universal and can be applied to your account wherever you are!



I just know that my tribe (mostly Aussie mums) are the demographic that responded to my research questionnaire.



Before we get into it - you should know that at the end of this blog I've got a killer freebie for you that will give you an idea of what to actually share in your Instagram Stories... #AllTheFreeResources!

THE RESEARCH

I put a few questions out there on my Instagram Stories (@mumswithhustle) because I knew this segment of users would be interested in this episode. I let my followers know that I was researching for this episode, and so I invited people to respond to the questions about what content they like and don't like to see in Stories.



Let me tell you one thing - you ladies are AMAZING! My DMs were flooded. #SoBlessed



I tried my best to break their likes and frustrations down into digestible categories. Okay, okay - enough talking. Let's get into it!

THINGS USERS LOVE SEEING ON STORIES

Authenticity

This was a big standard. People love seeing business owners and brands being genuine and open. They love seeing the rawness and realness of being a mum in business or an entrepreneur. They love seeing what is unstaged.



Check out these quotes that people love seeing:



“... serious business people being a bit silly.”

“... how mums are kicking butt and smashing their goals by achieving what they desire.”

“... authentic videos of people just doing normal things or sharing their favorite products in their own home. Show me real,

Further episodes of Mums With Hustle Podcast

Further podcasts by Tracy Harris

Website of Tracy Harris