MWH 122 : How I Grew A 6 Figure Business Using Instagram - a podcast by Tracy Harris

How I Grew A 6 Figure Business Using Instagram


You will always catch me speaking, writing, and teaching about Instagram, but very rarely will I stand up and chat about money. Mostly because I've felt a bit uncomfortable doing so...

I have since learned that I had several money blocks. I always thought having more money meant being more busy and having less time with my family. #NoThanksHowever, now I know that we need to speak more about money! We have to be able to have empowered conversations about money, all the time, in business and life.
LET'S GET INTO IT
This episode is proudly brought to you by my FREE 5 Day Instagram Challenge that has helped over 4,000 biz owners up-skill themselves on Instagram. To sign up for my biggest FREE training of 2018, head on over to instachallenge.co!I wanted to bring you this episode where I talk openly about how I have grown a six-figure business with zero ad spend, zero capital, and zero experience in business. Yep, MWH is my first business baby.

How have I grown my business? Through Instagram!!!I'm going to be going through three key anchors that have helped me grow a hyper-targeted quality audience that converts using Instagram (yes, that's you!!). My audience quality is so important to me, and as I share this episode with you, you'll understand just how much I respect my community and my students.

Let's dive in!
THE RECAPSince launching my biz, I've worked with THOUSANDS of business owners, bloggers and brands. I've learnt a lot in a very short period of time about online marketing, so it's safe to say that what I cover in this episode will apply to you - no matter your niche!
1. Get obsessed with your tribeKey Points I Discussed:

Why you should know who you are targeting?You need to know who you are serving, all the way down to a behavioural and psychological level.
This will help you connect with them and serve them your best.What does getting obsessed with your tribe mean?

Know how to craft captions that convert and how to get them engaging and interacting.You'll be able to expand your tribe organically with a carefully hashtag strategy.

Question for you:Who is it that you are targeting and how well do you know them?
2. Come from a place of serviceKey Points I Discussed:

Where does coming from a place of service stem from?Try to view life with an abundance mindset of leading with value.
Always ask - “How can I help her?”How do I come from a place of service?

On Instagram, I'm always crafting captions and conversations that put the needs of my audience front and center.
It means showing up with consistency and writing back to comments (as much as I can).It means me being real and authentically connecting and engaging with them, through my voice.
I inject my personality into my bio, captions, and Stories because Instagram marketing is about getting people to know, like, and trust you!Question for you:

How well are you serving your audience?3. Lead them on a journey
Key Points I Discussed:How do you use Instagram as a marketing and brand-building platform?

I enjoy helping business owners shift from seeing Instagram as a selling platform to seeing Instagram as a connection point between them and their customer/client.Always ask - “How can I help her?”

How can you lead your tribe on a journey?Start thinking of Instagram as a lead generating opportunity that takes your tribe to your website!
It doesn't start and stop with Instagram.
Know where you want to take them and lead them there.Question for you:

What are you leading them to? Is it to becoming a customer, a subscriber, a member, a client? How are you getting them there?RESOURCES I COVERED
MWH 026 : Do I Really Need A Business Plan with Lanna HillWRAP UP
To recap, here are my three anchors for building a six-figure business on Instagram:Get obsessed with your tribe.
Work from a place of service.Lead them on a journey!

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Website of Tracy Harris