MWH 139 : Monetising Your Lifestyle Blog with Sally Obermeder And Maha Koraiem Of SWIISH - a podcast by Tracy Harris

Monetising Your Lifestyle Blog


Have you thought about starting a blog that brings in a monthly revenue or are you hoping to monetise your existing blog? If you've answered “yes” to either of these questions then keep reading!

On today's episode of the Mums With Hustle podcast, we're going to deep dive into discussing how to start monetising your blog through various income streams with insight from some really amazing guests who are building an empire from their lifestyle blog.
LET'S GET INTO IT
Today, I'm joined by the high vibing sister duo behind the all-encompassing, true lifestyle blog, SWIISH.com. Yep, it's the Swiish sisters Sally Obermeder and Maha Koraiem! No doubt you've come across their joyful smiles, fashion finds and tasty eats, if you aren't following them already on Instagram, you will be by the end of this podcast episode!

SWIISH.com began with the vision to share Sally’s expertise for discovering chic, affordable and fabulous finds for a stylish lifestyle. In addition to SWIISH.com, you can catch Sally co-hosting Channel 7’s national news and entertainment show, The Daily Edition and both Maha and Sally are dedicated philanthropists, working alongside various charitable organisations as ambassadors and supporters.
THE RECAPYou are in for a serious treat with this episode. During this episode, we're talking about all things blogging! We're going as deep as covering why you must establish your why, the importance of knowing your ideal avatar, and how to start monetising your blog through various income streams!
1. Introducing Sally&Maha!
The two things I love the most about these two kickass women are that they are no BS and pure hustle and heart. So let's hear their story and learn a little more about Sally&Maha's journey!

Key Points We Discussed:Who are Sally&Maha?
What is their biz journey?How did Sally and Maha found their biz?
2. Establishing Your WhyI cannot stress enough that establishing and knowing your WHY is one of the most important aspects of starting and growing your business or blog.

Key Points We Discussed:What does SWIISH stand for?

Stylish Women Inspiring Inner Health and HappinessHow do you recommend women in business establish their why?

Figure out what resonates with you the most.Most business owners think of an idea they’re passionate about and then realise there’s nothing out there similar in the market and that becomes their why.

Why is it important to be passionate about what you're doing?

If you’re passionate about something, the why is always easy.3. Nailing Your Ideal Avatar
A big challenge at the beginning of setting up or conceptualising a business is often defining your target audience and really nailing that description of your avatar. I asked Sally and Maha to discuss their ideal SWIISH chick!Key Points We Discussed:

Who is your SWIISH chick?How does having a clear understanding and vision of your ideal avatar shape what you do in biz?
In what ways will you be able to better serve your tribe if you know your ideal avatar?4. Introducing New Revenue Streams
Sally and Maha run a lifestyle blog with several revenue streams. In this section, they're sharing some of the ways they've managed to introduce new revenue to their site.

Key Points We Discussed:How did knowing your ideal avatar allow you to expand into new revenue streams?
Why you should learn how to diversify?In what ways do Sally and Maha recommend women monetise their blog?
What 3 actionable tips can you implement to start a blog with revenue?Don’t put all of your eggs into one basket. It’s important to have several income streams so if it’s a slow month in one area, you have another area to fall back on. If you’re not at that stage of your blog or business yet, keep your day job and do your passion project as a side hustle until you’ve got the income to do it full-time.
Be your own cheerleader. This is Sal’s favourite piece of advice.

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