MWH 163 : How To Set Goals That Will Transform Your Business with Fiona Killackey of My Daily Business Coach - a podcast by Tracy Harris

How To Set Goals That Will Transform Your Business


We are mothers with ambition and untapped potential that we need to use to drive success into our lives as entrepreneurs. The best way to access this untapped potential is to actually set some goals for what we want to achieve!I'm very excited to get into this week's episode because it's going to help set you up for success in 2019 by teaching you how to set goals!
LET'S GET INTO IT
Today's guest is Fiona Killackey! Fiona is a business consultant and coach and the founder of My Daily Business Coach a consultancy that provides business consulting, 1:1 coaching, branding + marketing workshops and creative ideation. Her clients include Audible, Etsy, Australia Post, L’Oreal, AMEB, and various government departments, as well as a host of creative small business owners.
THE RECAPDuring this episode, Fiona is going to help you learn how to set goals for your business in the New Year, so you achieve your best business year yet!

Make sure you grab your pen and paper because this episode has a TON of noteworthy tips and advice.1. Introducing Fiona!
Fiona is so incredible and a total wealth of knowledge. I loved having her on the podcast, and I know you're going to love her too.

Key Points We Discussed:Who is Fiona Killackey?
What is Fiona's biz journey?
How did Fiona found her biz?2. Achieve Your Best Business Year Yet
If you want to achieve your best business year yet, then you must get SUPER clear on the three main goals you want to hit in the next 12 months.Key Points We Discussed:

How does inaction stem from having too many things on your to-do list?Why should you invest time into creating a solid business plan?
What goes into a business plan?Vision
Your WhyUSP
Business ModelResource Requirements
A long-term plan for your business (e.g. building an empire, staying intentionally lean, setting it up to be bought in X years, etc.)How will a basic marketing plan help you achieve your vision?
What are somethings to keep in mind when creating your marketing plan?Who is your audience?
How will you connect with your audience?Where is your audience in the buyer cycle? (e.g. are they simply aware of your brand but have never purchased? Are they a previous client you want to engage through retention/post-purchase marketing?, etc.).

Why does Fiona recommend having a supportive network or crew?3. Setting Goals
Setting goals is truly a process that you should spend time thinking about! In this section, Fiona is sharing her top recommendations for mums in business on how to get super clear with their goals.Key Points We Discussed:

Why you should create goals through visualisation?Think about where you want to be in 12 months time.
You could even write an email to yourself from your future self!What is Fiona's best process for setting goals?

Write out all the goals you’d love to hit in the next year!Next consider what are actually just tactics and what are you not TRULY connecting with.
Then ask yourself: How would I feel if X or Y didn’t happen?How do goals tend to stretch us personally and professionally?
4. Business and Marketing PlansIf you have mapped out your goals for the year, it's time to get organised! In this section, Fiona is going to discuss creating your business and marketing plan.

Key Points We Discussed:Why should you break your goals into quarterly, monthly and weekly goals?
What three stages should you be moving people through via good marketing?

Knowing about youLiking you
Trusting you enough to transactWhat are the five stages of the Buyer Cycle?

AwarenessResearch
EvaluationPurchase
Post-Purchase / AdvocacyIn what ways will a marketing strategy connect people at each stage of the Buyer Cycle?
How should a basic marketing plan be broken down?Weekly!

5. Cultivating A Supportive Crew

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