#266 - Integrated Marketing Campaigns and Music - a podcast by Simon Tam

If you've ever taken a marketing class, then you'd have heard of IMC, or integrated marketing campaigns/communications. The underlying idea is that it's about how many different marketing channels and distribution works together. But most of the time, it doesn't work because people fail to integrate the most important part of all: the customer. Today, let's talk about what this means for your music.

Further episodes of Music Business Hacks

Further podcasts by Simon Tam

Website of Simon Tam