Building Your Music Fan Funnel During COVID-19: Label Logic's Jay Gilbert Has the Knowledge Vaccine to Help You Monetize - a podcast by rock paper scissors PR firm

If you are still trying to grasp best practices for monetizing recorded music in the streaming era, Label' Logic's Jay Gilbert lays it out for you with no hesitation on this episode. Music Tectonics host Dmitri Vietze dives headfirst into Jay's world of helping artists and managers understand the variety of experiences you can create for fans, the truth behind Spotify playlists, the role of your career narrative, and what data to track and optimize. If everything else is on hold, you can follow Jay's advice in the meantime and be ready for the music economy thaw that is inevitable when the pandemic passes. Jay also shares his thoughts on the importance of email (still!) and the effective way to use social media to attract more streams; not to mention name-dropping several apps and partners to check out on the marketing front.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

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