Data Everywhere: A Seismic Shift with Entertainment Intelligence - a podcast by rock paper scissors PR firm

In the old music biz, sales and airplay were the only numbers that mattered. Now, streaming yields increasingly granular data about listeners. Greg Delaney and Erik Gilbert of Entertainment Intelligence dig into how this data explosion is changing the industry. Which metrics really help labels and artists build audiences, and which ones are just snake oil? How is Entertainment Intelligence creating indie benchmarks that rival what the majors do?
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