Linkfire Embraces the Fragmentation - a podcast by rock paper scissors PR firm

Now that there are so many paths to music, it can be overwhelming for artists, labels, and managers to bring everything back together, On this podcast Linkfire's Lars Ettrup and Andrea Arcari put forth a vision for how artists and their teams can get in front of the dispersal of their connection to fans while still helping music streaming services attract ears and increase listeners. Plus find out what topic they will be addressing in their Music Tectonics Conference presentations and what they are hoping to get out of being at this year's online conference. 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

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