The Push to Transparency is Irreversible: A Seismic Shift with Noah Becker of AdRev - a podcast by rock paper scissors PR firm

Is the push for transparency in the music industry a cause to fight for or an inevitability? Noah Becker says both! He argues that everyone benefits when the “black boxes” and market-share payouts of the past are replaced by transparent data. As CEO of AdRev, Noah explains his company’s work administering music assets on YouTube. AdRev manages over 15M copyrights for rightsholders. Find out how transparency will lubricate data flow and revenue growth for the industry. Visit MusicTectonics.com to learn

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