Fleur De Force - My Big Idea #25 - a podcast by ASOS.com

Hello and welcome to Episode 25 of My Big Idea.This week, our host Annie speaks with Fleur De Force, one of the most successful beauty and fashion vloggers in the UK.Her YouTube videos currently attract 4-6 million views per month, and between her two channels she has accumulated over 1.8 million subscribers, with her blog attracting an average of 100,000 unique visitors per month.Fleur's first book 'The Glam Guide' was released in February 2015. She has also launched an exclusive range of false eyelashes with top UK eyelash brand Eylure, and subsequently releasing her own capsule collection of makeup the same year, available from FeelUnique.com.In her youtube videos and on her blog, Fleur gives tips on beauty, fashion and lifestyle which have become hugely popular both in the UK and abroad. Fleur has also won a number of awards including runner up in the Johnson & Johnson Beauty Journalism Awards 2016: 'Best Established Beauty Vlogger' Category, winner of InStyle Magazine's Project 13 Award for 'Outstanding YouTuber of the Year' 2015 and winner of Cosmopolitans 'Best Vlogger' Award 2014. Fleur explains to Asos's Annie how she went about building her beauty empire and gives tips for aspiring businesswomen.This is Fleur's big idea.

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