Hardihood - My Big Idea Ep #62 - a podcast by ASOS.com

In this week’s My Big Idea podcast, Lucinda Greasley talks to Daisy Payne and Leah Harwood-Gowen, the ladies behind the tastebud-melting raw cake company, The Hardihood. After meeting at a dinner party and simultaneously deciding to give up sugar in 2K14, the duo found that east London wasn't cutting the mustard for the sugar-free lifestyle they craved. Cue the birth of The Hardihood. Through multiple kitchen disasters and several tasting sessions, a selection of curated tasty goodness was born. With a book coming out in February 2017 and an extensive client list already at their fingertips, Hardihood confectionaries are the talk of the town (we’ve heard the sea salt and caramel raw cake is a winner). Here's Daisy and Leah’s Big Idea

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