111. Creating Your Mission, Vision, and Values Statements with Janna Lundquist - a podcast by Amber Hawley

Have you created mission, vision, and values statements for your business? Or, is it time to recalibrate them?

It’s easy to get cynical about the idea of creating your mission, vision, and values. A lot of companies put forward nice-sounding, sweeping statements that have no connection in reality to how they’re actually conducting business. 

But, if done authentically, your mission, vision, and values can serve so many meaningful purposes to you, your business, and your team. This week’s podcast is devoted to a discussion on how to conceive and create them with Janna Lindquist, the Team Whisperer whose consultancy “transforms the workplace that drains you into the team that fuels you.” (How’s that for an awesome mission statement!)

Janna has some specific questions to ask yourself that will lead to the answers that are your unique mission, vision, and values. It’s a simple way of arriving at something that typically feels overwhelming to small business owners and solopreneurs. You CAN actually have a mission statement that reflects what you do, a vision statement that reflects what you’re trying to achieve, and values that guide your interactions out in the world.

It’s a new year—the perfect time to fill a blank page with words to do business by. Listen in!

About Janna Lundquist:

As founder and CEO of Janna Lundquist Consulting, Janna transforms frustrated, overwhelmed groups into cohesive, high-performing teams. People call her the Team Whisperer. Clients hire her for strategic planning, workshops, and executive coaching.

Eighteen years of experience in corporate, entrepreneurial, and nonprofit settings gives Janna a deep understanding of team dynamics, employee engagement, and leading through change. The values of trust, growth, focus, and prosperity guide her work.

Janna collaborates with a global JLC team, and clients throughout the U.S. and Canada, from her home base in Missoula, Montana. When she’s not reading Diary of a Wimpy Kid or Harry Potter with her two elementary-aged kids, she goes to live music shows and hangs out with her book club that doesn’t read books anymore.

Links and Resources:

• Janna Lundquist Consulting

Time Stamps:

[2:41] - Have touchstones that you can refer to when you’re being pulled in different directions

[5:49] - Put a pin in it, save some of your ideas for later if you’re low on bandwidth

[7:42] - Janna’s analogy of the dimmer switches to adjust during different seasons of our lives

[12:51] - How to start thinking about creating Mission Vision Values

[14:06] - Janna’s background 

[14:55] - Mission answers why do you exist in the world? 

[15:20] - Janna’s team’s mission statement

[18:31] - The magic question that defines your Vision 

[20:40] - Flying the plane at the right altitude when you’re doing planning 

[21:57] - Values are behavioral 

[23:15] - Janna’s team’s four core values

[24:00] - Growth mindset is not about perfection

[27:43] - Shared values are the connective tissue with your team

[30:49] - The power is not in the perfection; the process is the product

[33:27] - If you have a team, set up a brainstorm for Mission Vision Values 

[34:53] - How can solopreneurs create their Mission Vision Values and avoid blind spots

[41:07] - Discernment is essential for business and values can help with that

[43:40] - Amber’s annual What’s On Your Plate workshop is coming up in two days

Further episodes of The Easily Distracted Entrepreneur

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Website of Amber Hawley