114. How to Grow Beyond Your Audience and Get More Exposure with Lisa Simone Richards - a podcast by Amber Hawley

Is visibility on your priority list for this year? You’re not alone! My guess is that at least half of the entrepreneurs out there are looking for visibility in some way, shape, or form. Luckily, there are a lot of ways we can get in the spotlight!

And no, it’s not about creating more content. That’s not truly the way to get more exposure. It’s about putting yourself out there where new people can see you!

I get it though. It’s hard. It takes time. And it can be a long game. Little actions you take now can build over time, but it’s time to start now--even if you don’t feel ready.

On today’s episode, I’m talking with PR pro Lisa Simone Richards about her formula for positioning, publicity, and profit. She offers up tips on how to pitch yourself to media, including podcast hosts, and whether it’s a good idea to stick with that social media platform you’re married to.

It’s all incredibly actionable and designed to ensure you’re not the best kept secret in your industry!

About Lisa Simone Richards:

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get more eyes on their business.

Through her free workshops, masterclasses, and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.

Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry, and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.

On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.

Links and Resources:

• Episode 112: Ditch the Content Marketing Overwhelm with Abby Herman
• Ask Your Audience Challenge
• Lisa’s quiz: How should I get visibility as an online coach? 

Time Stamps:

[2:08] - Don’t be the best-kept secret in your industry

[5:20] - The longer you’re in business, the more difficult it feels to practice what you preach

[6:54] - How to get started with your visibility

[7:12] - Speak your avatar’s language

[9:52] - Know what your audience wants

[11:09] - Small shifts may seem inconsequential but it makes a big difference

[12:00] - Be more specific in your language

[14:01] - Creating content isn’t the same as getting visibility

[16:28] - If you haven’t checked in with your audience since 2020, it’s time

[17:53] - Lisa’s formula for positioning, publicity, and profit

[20:02] - Lather, rinse, repeat your visibility strategy--on one platform

[21:32] - How to pitch yourself properly

[26:05] - When is it time to reassess and use a different platform

[28:25] - “If everything worked the first time, we’d all be billionaires”

[30:01] - Leveraging other people’s audiences

[33:16] - If it looks great, you waited too long to get started

[38:53] - Lisa’s alter ego for putting herself out there

[41:49] - If this is your year to prioritize visibility…

Further episodes of The Easily Distracted Entrepreneur

Further podcasts by Amber Hawley

Website of Amber Hawley