175. Cracking the Code of Approachable SEO Marketing with Jen McFarland - a podcast by Amber Hawley

Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges.

In this episode, you will be able to:

• Master marketing strategies to boost your business success.

• Gain a competitive edge with valuable customer feedback in SEO.

• Harness local marketing and community engagement for organic growth.

• Open the door to easily accessible marketing resources for entrepreneurs.

• Enhance approachability and understanding in your marketing efforts.

My special guest is Jen McFarland

Jen McFarland is the CEO and principal consultant at Women Conquer Business, a small business marketing consultancy. With her background in tech and her expertise in translating complex concepts into relatable language, Jen is a master at making SEO approachable and understandable for business owners. She has a knack for breaking down the intimidating aspects of SEO and helping entrepreneurs see the importance of investing in their online presence. Jen's ability to bridge the gap between technical knowledge and practical application has made her a sought-after speaker and educator in the marketing industry. Her relatable and down-to-earth approach makes her a valuable resource for entrepreneurs looking to improve their marketing strategies.

You can connect with Jen here:

womenconquerbiz.com

https://linkedin.com/in/jensmcfarland

The key moments in this episode are:
00:00:39 - Transitioning to September

00:02:21 - Join the GSD Incubator

00:03:00 - Upcoming Workshops

00:04:42 - Introducing Jen McFarland

00:06:42 - Simplifying SEO

00:14:28 - The Importance of Listening to Testimonials

00:15:22 - Using Keywords to Enhance SEO

00:16:37 - Mapping Keywords to the Sales Funnel

00:18:28 - The Future of AI in SEO

00:20:41 - Overcoming Content Overlap Concerns

00:27:50 - Importance of Business Name

00:28:12 - Not Everyone is Your Ideal Client

00:28:41 - Overcoming Fear of Backlash

00:29:32 - Counterculture Marketing

00:30:26 - Marketing Confusion for Small Business Owners

00:41:26 - Importance of SEO for Websites

00:43:11 - Outdated SEO Advice

00:44:59 - Google Business Profile and SEO

00:46:10 - Marketing and SEO

00:47:52 - Regular Website Checkups

00:55:00 - The Importance of Listening in SEO

00:56:00 - SEO as Possibilities and Passion

00:57:26 - Show Up Consistently in Your Local Community

00:58:41 - Overcoming Self-Limitations

01:02:06 - Unexpected Opportunities

01:08:38 - The Value of the Conversation

01:09:11 - Contacting Jen McFarland

01:10:15 - Jen McFarland's YouTube Presence

01:10:50 - Time or Money

01:10:56 - Gratitude and Farewell