Episode 10: Personalisation - a podcast by DMA

This time around hosts Komal Helyer and Gavin Laugenie interview Adam Farquharson from Movable Ink. They tap into the topic of how brands can ramp up to real-time personalization, why not everyone is using it and testing to optimize performance during the tenth instalment of the 'My Dog Ate My Email' podcast.

You'll discover:

• Why personalisation is so important


• How to send at the right time for your individual recipients


• Advances In technology and the advantages of real-time data

Further episodes of DMA Email Council: My Dog Ate My Email

Further podcasts by DMA

Website of DMA