Episode 6: Using Email for Lead Generation and Lead Nurture - a podcast by DMA

Hosted by Lili Boev,  email geek and Director of Client Success at Vuture, with guest Susanna Chaplin, Managing Director at ESBConnect. 

We talk about:

• How you can use email to drive lead generation


• Ideas on how to do it well and what to avoid


• Learning more about your customers


• How to nurture your customers

Find out more about the Email Council and the DMA, here.

Further episodes of DMA Email Council: My Dog Ate My Email

Further podcasts by DMA

Website of DMA