Podcasts by My Friend Says You Grow Gyms

My Friend Says You Grow Gyms

Your place for straight talk about growing your gym in ways you, your community, the people you serve, and, not least importantly, your bank account [yay!] will feel great about!

Further podcasts by G.R. Hoff

Podcast on the topic Fitness

All episodes

My Friend Says You Grow Gyms
The old, fat, graying geezer jumped for the rim... then this happened: from 2022-06-13T22:21:14

https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
When you've got _____, problems aren't problems, they're ______ from 2022-05-17T00:36:26

Give this one a listen for one of my favorite answers to business' biggest questions.

Want more of the answer? Book a super high pressure call here: https://www.myfriendsaysyougrowgyms...

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My Friend Says You Grow Gyms
My Biggest Business Regret from 2022-05-10T01:27:07

This ever happen to you?

https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Charming is Disarming, Funny is Money from 2022-05-02T22:10:17

Grumpy prospects? Tough convos with members? Try this... 

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My Friend Says You Grow Gyms
What a 20-Year Old Game Can Teach You About Business from 2022-04-25T17:00

Nerd alert in this one, boys and girls... check her out! 

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My Friend Says You Grow Gyms
Lessons from a Direct Marketing GOAT --> Absolute GOLD from 2022-04-18T22:01:07

Marketing advice from a 10-year old newsletter that's better than 99.9% of the crap you see out there today.

Sidebar? Want to work with folks who walk the balancing act of old-school k...

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My Friend Says You Grow Gyms
How Much You Make Doesn't Matter... Here's Why from 2022-04-11T23:42:36

Wanna have a SUPER high-pressure convo about how to make the numbers that matter in your biz better? Let's talk about it --> https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
What To Do When Another Gym Blatantly Rips Off Your S*** from 2022-04-04T22:07:58

Yep, happened to us... again. Here's what to do about it! 

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My Friend Says You Grow Gyms
What to Do About the Chris Rock & Will Smith Incident [do this first!] from 2022-03-28T16:29:35

Millions of people went from being experts in foreign policy and international conflict to assault and battery overnight…

Should you chime in?

[Pros, cons, and my recommendations i...

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My Friend Says You Grow Gyms
Partnerships from Hell: How to Avoid Giving Your Gym a Death Sentence Before You Even Get Started from 2022-03-21T22:15:48

The best way to kill your gym (and relationships) before you even get started? Get in bed w/ the wrong business partner. 

Here's how to avoid it and what to do instead.

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My Friend Says You Grow Gyms
Stomach Bug + Weight Loss = Better Business? from 2022-03-14T22:02:56

While I don't recommend the stomach bug part, this quickie of an episode can give ya a little idea on how to turn your setbacks into stepping stones. 

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My Friend Says You Grow Gyms
Do this and get more sales, make more money, and get a MAJOR step closer to operation "Free the Founder" from 2022-03-07T23:39:11

Want help with this? Just book a super duper high pressure get to know ya call here: https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Do This When Clients Leave from 2022-02-28T23:14:03

Want help getting way more clients in the door (and a heckuva lot less to leave?) book a SUPER high pressure call here --> https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Best ad of all time? from 2022-02-16T17:00

Who won the "Big Game"?

Was it emotion? 

Humor?

Or was it the best damn example of direct response advertising ever seen on the world's biggest stage?! 

h...

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My Friend Says You Grow Gyms
If you want to do what you want to do... you gotta do this first from 2022-02-14T23:24:41

We all want to live in our genius and focus only on the things we're superstars at... in fact, we're TOLD to act that way and delegate everything else! The problem? The right advice at the wrong...

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My Friend Says You Grow Gyms
The Single Most Important Factor in Turning Leads into Booked Appointments, and Booked Appointments into "Shows"... from 2022-01-24T23:45:59

Want us to just do all the dirty work for ya? Book a call and see if it's a fit: https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Avoiding This Tempting Seductress Is Your Key to a Less Sh***y 2022 from 2022-01-17T23:42:26

https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Uncrapify Your Content & Never Run Out of Ideas Again in 3 Simple Steps from 2022-01-10T23:20:36

99% of gym owners and fit pros are making this mistake every day and it's costing them time & money... 

Don't be one of 'em.

www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Jonathan Goodman on Standing Out, Killing Things You Love, and the Easiest Way to Become the Single Most Influential Trainer in Your Town from 2022-01-03T23:17:13

Our first guest on the podcast was downright incredible - from agricultural commodities and mercilessly giving G.R. hell to some deep, honest conversations about selecting for success, failure, ...

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My Friend Says You Grow Gyms
These Will Make Your Life Better in 2022 from 2021-12-20T23:48:04

In this episode I share two of my favorite concepts I use to make my life better along with some of my favorite examples for each. One surprising set of math has given my morning an extra 50 hou...

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My Friend Says You Grow Gyms
Doomed Gym Business Model Called By NostraGymGus? from 2021-12-14T01:55:48

https://www.myfriendsaysyougrowgyms.com <-- talk to NostraGymGus and change your gym's future [doom music] before it's too late ;) 

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My Friend Says You Grow Gyms
Nose Squeegies and Sales - The Forgotten Sales Secret from 2021-12-06T23:26:49

https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
The Two BIGGEST Website Mistakes You're Probably Making [even gym owners with "fancy" expensive websites are guilty] from 2021-11-29T22:44:28

They're probably not what you think (and not what your "web guy" wants you to know about)...

PS: did you know you could get a free, search-engine and conversion-optimized website from ...

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My Friend Says You Grow Gyms
How You're Secretly Feeding Your Competitors and Making Your Life Harder Without Even Knowing It from 2021-11-23T02:14:22

This is a scary one - want help fixing it? https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
Black Friday and the Absolute WORST Offer a Gym Owner Can Make in 2021 from 2021-11-15T23:43:01

Please... think before you LBO... 

Want to chat about growing your gym? https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
How to Create a Permanent "Fall-Back" Extra Hour a Day for the Rest of Your Life from 2021-11-09T03:00:35

Get so much done your other gym owner friends will ask you if you're on drugs or found a time machine and make every day feel like it's time to "Fall Back."

https://www.myfriendsaysyoug...

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My Friend Says You Grow Gyms
Launched Monday, Made $10K... [ideal patient syndrome] from 2021-11-01T22:06:25

Is it time for you to call the doctor? https://www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
The Best Way to Become THE Local Celebrity Gym Owner in 2021? from 2021-10-25T22:28:29

Here's how I did it. Hope it serves you as well as it served (and serves) me: https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Entrepreneurial P***Hub? from 2021-10-18T22:27:04

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Toxicity, Birthdays, and Free Gifts? from 2021-10-12T22:31:08

Check it all out in this week's episode! 

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My Friend Says You Grow Gyms
The Facebook Apocalypse - Are You Ready? [plus 32 other ways to get your next client] from 2021-10-04T23:09:17

With Facebook shutdown, a lot of gym owners are wondering if they're ready? Will it be down a few hours? Days? What happens afterwards? 

You can worry, or you can be prepared. <...

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My Friend Says You Grow Gyms
How to Create the Worst Team Ever? from 2021-09-27T22:37:26

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Where do babies *scratch that* bad months come from? [losing months and the long tail] from 2021-09-06T17:23:25

Catch the video version here: https://youtu.be/Fy1eanXvTpw

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My Friend Says You Grow Gyms
Why Solving $80k a Month Problems is Killing Your $10k a Month Gym from 2021-08-31T02:15:42

Let's talk bottlenecks - for the accompanying video - head on over here: https://youtu.be/GZi6jH6vlQM

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My Friend Says You Grow Gyms
"Coach" Lessons From One of the Craziest and Most Important Dudes In My Life from 2021-08-23T22:06:34

I'm not gonna lie, guys, this one was tough to record. One of the most important people in my life just had a stroke and, while we're hoping for the best, it's all up in the right now. Hopefully...

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My Friend Says You Grow Gyms
Is Your Business "Should"ing All Over Itself? from 2021-08-16T22:30:02

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
How to Stop Crazy Fit Biz Employee Turnover in its Tracks and Have More Engaged, More Productive, Happier Employees from 2021-08-09T21:17:26

This one's a doozy :) https://www.sellservesucceed.com 

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My Friend Says You Grow Gyms
Getting In Bed With Crazy [how to stop psycho employees before they start] from 2021-08-02T19:50:10

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
How to Stop Avoiding the S*** You Know You Need to Do [and finally start growing at the pace you know you should be] from 2021-08-02T15:46:12

Procrastination is a grizzled old ***** that's been beating the heck out of the human race for ages... Here's what I do to stop it before it starts:

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Our Massive Move = Glaring Example of the Importance of Delegation in Your Business from 2021-07-19T15:12:29

Just because you can doesn't mean you should... 


https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
The Silly Video Game Framework That's Totally Transformed My Business from 2021-07-13T03:41:34

Don't knock it till you try it... these video game nerds have a little something to teach us as gym owners - check it out! 



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My Friend Says You Grow Gyms
When Should You Cut A Program/Service From Your Gym? from 2021-07-05T22:02

Not sure when it's time to cut bait on that program that's never really taken off like the other things you do? This episode will help you think through the decision-making process to make an in...

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My Friend Says You Grow Gyms
Your Gym As A Public Company? from 2021-06-29T21:43:09

The Elon Musk birthday episode & what "tricks" gym owners should take from publicly traded companies and apply to their own businesses. 

http://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Use a Little Bit of THIS to Take Your Gym's Ads to the Next Level from 2021-06-14T20:57:02

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
4 Things Gym Owners Dramatically Overvalue... from 2021-06-07T20:48:13

These things just mean a heck of a lot less to your business than you think they do... Find out why on the inside: https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
What Training Like a Pyscho Can Teach You About Your Business from 2021-06-01T17:33:47

http://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Should You Start A Summer Athlete Program? from 2021-05-24T21:24:41

Should you start that super-exciting new program/offering/etc. in your gym? Here's something that help you decide... 


https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Unforgivable Business Sins: Letting the Wrong Voices Get a Vote from 2021-05-17T19:37:27

No this isn't some commentary on the state of our political system, it's an unfortunate reality that entrepreneurs get the pleasure of dealing with as they grow. Hint: don't let the wrong voices...

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My Friend Says You Grow Gyms
Unforgivable Business Sins: "Me Me Me" from 2021-05-10T22:14:48

Nobody cares about the thing ya sell... they care about the problem it helps them solve... this and more in this week's unforgivable business sin... 

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My Friend Says You Grow Gyms
How NOT to Hire Your First Salesperson at Your Gym from 2021-05-04T01:33:42

The two qualities you absolutely MUST filter for... and one GIANT red flag that should keep even the most slick, polished salesperson off your team, permanently. 


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My Friend Says You Grow Gyms
Why Pre-Workout Drinks Should be Mandatory for Every Aspect of Your Life from 2021-04-26T20:08:13

Here's the deal, I love preworkout drinks and I'm not afraid to say it... 

I also think you should take the preworkout principle and apply it to everything you do. 

Yep, ...

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My Friend Says You Grow Gyms
Unforgivable Business Sins: Being the Best in Your Area... Part 2 [Plus an incredible cameo] from 2021-04-19T22:40:06

Last week we talked about the impact succumbing to this sin could have on you and your members... this week we talk about why it's killing your progress at every step of the customer journey (we...

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My Friend Says You Grow Gyms
Unforgivable Business Sins: Being the Best in Your Area... Part 1 from 2021-04-12T22:17:08

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Unforgivable Business Sins: Why Being the Low-Cost Do-Gooder Does Good for Nobody from 2021-03-29T17:00

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Unforgivable Business Sins: Secrets From The Worst Sales Call I've Ever Heard from 2021-03-22T21:58:19

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Nasa, Musk, & Mars: What Your Checked Out Employees Are Missing from 2021-03-08T22:29:43

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
Think - The Sequel: The Problem With $1 Down Gym Coaches... from 2021-03-01T22:28:34

This one should be fun :)

http://www.sellservesucceed.com

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My Friend Says You Grow Gyms
3 Big Lessons from the Texas Snowpocalypse from 2021-02-22T22:43:47

Hey crazy cats and Roaring Kittens, we've got internet again and your favorite Texan has 3 major lessons from spending a week snowed in with spotty power, water, and (GASP!) no internet... Check...

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My Friend Says You Grow Gyms
How $GME to the Moon Can Help You Grow Your Gym from 2021-02-01T23:31:12

The whole world has gone crazy about the madness surrounding the GameStop stock explosion... here's what it can teach you about your gym... 

https://www.sellservesucceed.com 

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My Friend Says You Grow Gyms
How to Fall in Love With ____ Traffic from 2021-01-25T23:33:01

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
The Four Second Fix That's Currently F***ing Your Follow-Up from 2021-01-18T22:24:18

"I'm the GREATEST SALESPERSON OF ALL TIME..." 

Same guy: "Hi, is this Jenny?" ... 

Don't make the same mistake... 

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
"It's Over Once the Credit Card Clears" from 2021-01-11T23:29:02

Ever been on the wrong end of a biz that thinks like that? 

Us, too. 

Want to build a steady stream of raving fan referrals that love the heck out of you and your biz? Do...

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My Friend Says You Grow Gyms
What to Fall In Love With To Crush the Ever-Loving Poop-Emojies Outta 2021 from 2020-12-29T00:03:42

Hint: it ain't the 'rona :) 

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
I met a killer... (and what the top agent in the area can teach you about sales) from 2020-12-22T00:01:39

This is a fun one... 

https://www.sellservesucceed.com/ 

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My Friend Says You Grow Gyms
The Gym Business Model Most Likely to Die in 2021... from 2020-12-14T23:47:32

Plus some ridiculous data from my favorite form of light holiday reading... 

Check it out :) 

https://www.gymownerloveletter.com/inner-circle-trial

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My Friend Says You Grow Gyms
What A Toddler Can Teach You About Leadership (Why Your Team Hates You & Why Good Clients Leave) from 2020-12-07T23:23:46

Do you ever get the feeling your team dreads hearing from you? 

Want your clients to stick around forever (even if they're not hitting world-beating PR's every minute of every day?)&...

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My Friend Says You Grow Gyms
What a 69-Year Old Taking His Shirt Off Can Teach You About Leadership from 2020-11-30T23:24:26

-Why being made fun of by your team is an incredibly admirable goal 

-Why "your people" and "finding good help" aren't the problem

-Leadership secrets from a crazy 69-year old...

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My Friend Says You Grow Gyms
Free Done-For-You Black Friday Funnel [no CC required!] + Black Friday Strategies for Gym Owners from 2020-11-23T23:29:02

Shamelessly steal our proven Black Friday funnels here, free (no CC required): https://join.gymmembermachine.com/account-setup

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My Friend Says You Grow Gyms
Free Service To Training Gym Owners At Risk Of Lockdown from 2020-11-16T22:18:10

Gym owners: if you haven't filled out our *C0VID* impact survey yet, please take 10 minutes and knock that out.

Shutdown mandates/threats are already coming down in California, Michigan, ...

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My Friend Says You Grow Gyms
How to Avoid Being a Political Pawn Under New Leadership from 2020-11-09T23:10:24

Don't be a Political Pawn Under New Leadership... here's what to do to protect your gym from a blue wave of shutdowns...

https://www.sellservesucceed.com


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My Friend Says You Grow Gyms
The Worst Gym Sale I've Ever Experienced (at one of the world's "most successful" franchises) from 2020-11-03T00:01:52

Would you fire everybody and start over? (Hint: I would)

https://www.sellservesucceed.com

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My Friend Says You Grow Gyms
4 Quick & Ugly Frameworks to Decide What You Should Be Getting Off Your Plate from 2020-10-26T21:55:53

Grab your free month of the Sell Serve Succeed Inner Circle at https://www.gymownerloveletter.com/inner-circle-trial

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My Friend Says You Grow Gyms
"WHAT ARE YOU GONNA SELL ME AND HOW MUCH DOES IT COST!???!!" from 2020-10-13T23:00

The sales mistake even veteran fit pros make when handling pushy prospects... 

Want a free trial of our game-changing sales course & coaching program? Check it out at http://sell...

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My Friend Says You Grow Gyms
Two Surprising Split Test Results + How to Improve Lead Quality On Facebook + Record Month Reflections from 2020-09-29T03:05:25

Two Surprising Split Test Results + How to Improve Lead Quality On Facebook + Record Month Reflections - a little mini megasode to get you into Q4 at the top of your game. 


...

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My Friend Says You Grow Gyms
If you want your people to follow you... from 2020-09-21T22:21:04

You better do this... 

https://sellservesucceed.com

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My Friend Says You Grow Gyms
Great Leadership Comes Down to Two things... from 2020-09-14T22:10:22

I love breaking down hyper complex issues into simple, actionable concepts... 

Today, I get to be pissed that I didn't come up with this one (because it makes so much damn sense)...&...

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My Friend Says You Grow Gyms
Debt: The Bankrupt Business Model for Gym Owners in 2020 from 2020-09-07T22:03:16

Let's talk about debt, bay-bee... 

Except... it's not what you think. 

I've seen too many gym owners and fit pros running up a balance on this "account" that's gonna be a...

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My Friend Says You Grow Gyms
The Quickest Way to Lose Clients On Social Media from 2020-08-31T22:40

www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
How to Get Clients on Social Media Without Being a Sleazy Douche from 2020-08-17T22:07:39

Tired of being told to slide into prospects' DMs? Me too.

Fix it with this episode.

Who loves ya?
-GRRRRRRRRRRRRR

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My Friend Says You Grow Gyms
The Simple Campaign Any Gym [closed-or-not] Can Run to Get New Members This Week from 2020-08-10T21:44:47

A brand new gym closed 58 members in a month using this simple ad strategy while being forced to close... Check it out!

Want us to set something like this up for you - from the ads to ...

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My Friend Says You Grow Gyms
Why the Pay-Per-Show Filth Crowding Your News Feed Could Cost You an Extra $111,600 a Year from 2020-08-03T21:11:52

Why it's here? 

What's the deal? 

Where'd it come from? 

What's the problem? 

It's costing me WHAT?!!

www.myfriendsaysyougrowgyms.com

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My Friend Says You Grow Gyms
What Now? Two Things are Back: COVID & Taxes... What do we do now? from 2020-07-20T21:43:04

It's time for some business adulting...

Taxes are back...

Covid ain't gone yet...

PPP Money is running out...

Here's what to do next... 

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My Friend Says You Grow Gyms
Never Do It From Scratch Twice - Time Saving Tips for Growing Your Gym from 2020-03-08T13:00

How to separate yourself from the competition, save time, and give your members a better experience with one stupid-simple tip.

Wanna chat about growing your gym in ways your gonna fee...

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My Friend Says You Grow Gyms
The Quality of Your Coaching Doesn't Matter... Yet from 2020-03-06T18:00

"People just don't value quality training..." 

"People just want to do ____ or ____..."

Great people who are coaches... I love you, but I've gotta level with you. The quality ...

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My Friend Says You Grow Gyms
What a Tiny Black Belt Choking Me Out Could Mean for Your Business from 2020-03-02T19:53:44

Sometimes it's the smallest of hinges that swing the biggest doors. 

A tiny tweak to your ad copy could mean, the smallest change in your language during your sales process, or  ...

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My Friend Says You Grow Gyms
20 Lessons, Thoughts, and Ramblings for 2020 from 2020-01-01T22:52:06

Full disclosure, in reading the notes for this bad boy after writing it I find it comes off as preachier than I’d like it to, so note that these are half-a** written more as a reminder t...

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My Friend Says You Grow Gyms
The Secret Conversation Method to Help Make Tough Conversations Easy [crazy clients? underperforming employees? spouse not doing the dishes?] from 2019-12-07T15:10:58

This simple 3-step process helps you handle those tough conversations we all have to have easier than ever (and the weird thing is, in a lot of cases, the other party will actually LOVE you for ...

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My Friend Says You Grow Gyms
Burned by your goo-roo? from 2019-12-04T15:58:11

Been burned? Us too. Here's what to do about it. BONUS: a little bonus about the best way to build your money-back guarantee at the 19-minute mark... Enjoy!

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My Friend Says You Grow Gyms
THINK! The Deadly Hidden Cost Your Guru is Hiding From You from 2019-10-10T13:56:50

You see ‘em everywhere, the crazy testimonials, the too-good-to-be-true promos, the crazy claims (GROUP TRAINING IS DEAD, NOW IT’S NOT, THIS IS COOL NOW, NO NOW IT ISN’T)... Take a deep breath, ...

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My Friend Says You Grow Gyms
The Insult All Gym Owners Secretly Want to Hear [How to Cultify Your Gym] from 2019-10-07T20:38:56

What do (good) BJJ gyms and CrossFit (in its prime) have in common? What's the exact (incredibly, ridiculously scientific) equation you MUST follow in order to create a cult-like following in yo...

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My Friend Says You Grow Gyms
The Sales Equation from 2019-09-07T12:37:52

Ever get pushback on your prices? "Oh but the gym down the street only charges X for unlimited..."

This is why.

Every single sale in your life is weighed on this equation, wh...

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My Friend Says You Grow Gyms
Slimy Sales Secrets from the Industry's Biggest D-Bag from 2019-08-07T15:28:23

Have fun with this one :) 

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My Friend Says You Grow Gyms
The Dirty Little Secret Agencies and Gurus Don't Want You to Know About from 2019-08-07T15:26:53

Ever wonder why you see agencies and ad guys posting crazy testimonials and wonder why their stuff isn't working the same way for you?

There are secrets.

Yep, it's shady. Listen

My Friend Says You Grow Gyms
Welcome & Why from 2019-08-07T15:20:11

Welcome to the My Friend Says You Grow Gyms podcast, your place for straight talk about growing your gym in ways that you, your family, your team, the people you serve, and... not least importan...

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