Using the Right eCommerce Tools with Joerg Strotmann - a podcast by Plesk

from 2021-06-12T15:12:34

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Key Takeaways

Digital strategy has gone from being the last thing people think about to the most important aspect of selling online.
eCommerce grew more from March-May 2020 than it did in the previous 10 years.
Over 150 Million people purchased online for the first time in 2020.
Speed, stability, and security are non-negotiable if you want to grow your website. Peak conversion is no more than 2.7 seconds. Every 100 millisecond delay over that can reduce conversion by up to 7%.
People are shopping in-store, on websites, and on social channels. This is called omnichannel marketing.
You should make it as easy as possible for people to give you money. Simplicity is key to get people to act, so make sure you offer multiple payment methods, and can serve your products wherever your buyers are in the world.
Site security means protection against hackers, PCI compliance, DDoS mitigation when necessary, and site-wide HTTPS.
The Plesk eCommerce Toolkit allows you to have a fast, stable, secure website that is easy to maintain, with everything you need…including omnichannel marketing.