Ep 22: Life choices, following your interests, taking risks and being a digital creative and entrepreneur with Ishan Bhasin - a podcast by Anu and Etse

Coming in straight from Kolkata -founder of niyor perfumes, dancer since he was a child, entertainer, host, digital creative and all-round life enthusiast Ishan Bhasin joins us in Episode 22 to chat about his career trajectory so far. An undergraduate in business, an MSc from Edinburgh - Ishan is candid about the pros and cons of academic achievements and what it feels like to bounce back from challenging situations as a student. We delve into marketing, social media and what it means for branding and relationships with consumers now and into the future. Interestingly, Ishan notices that 'the people who win on social media are those who are able to exclude a demographic from the beginning' and that takes us into discussing how developing a niche is helpful to being a creative online. He also shares his own relationship with social media and why breaks are important. We hope you enjoy our conversation with him and look forward to seeing you for the next episode!

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