Robert Brunner on designing and building great products - a podcast by OReilly Media

The O’Reilly Hardware Podcast: The critical role of design in creating iconic products and brands.

Our expectations for industrial design have risen immeasurably in the last decade. Think of any piece of consumer electronics from 2005—aBlackBerry, for instance—and you’ll think of something that was encased in plastic painted silver to imitate metal, with a too-light heft and a rattle when shaken.

Now, nearly every successful piece of consumer hardware is the result of careful design and exquisite manufacturing. Apple deserves a great deal of credit for that shift by resetting the baseline with the iPhone in 2007, but new tools and processes have played an important role as well. Digital design has become easy and sophisticated, and contract manufacturers can do spectacular things with glass, aluminum, and semiconductors that were nearly impossible just a few years ago.

Our guest on this week’s episode of the O’Reilly Hardware Podcast is Robert Brunner, a founder of this new era of design. Brunner was director of industrial design at Apple from 1989 to 1996, overseeing the design of the PowerBook. He was the chief designer of Beats by Dr. Dre, the design-driven line of headphones that Apple acquired for $3 billion last year. And he’s the founder ofAmmunition, which has worked with startups and large companies on a wide range of innovative consumer products.

Brunnerspoke at Solidin June, and he’s alsokeynoting the O’Reilly Design Conferencein January.

Discussion points:

• Being “design driven,” and the importance of understanding design across the board
• What makes a great product versus just a great design?
• Brunner’s work on theObi Worldphone, a design-driven mobile phone aimed at emerging global markets
• The constraints of mobile phone design

Other things mentioned in this episode:

• The June intelligent oven
• The Polaroid Cube action camera—and Polaroid’s deal withLady Gaga, who doesn’t usually feature prominently on this podcast
• The Lytro camera

Image byPurpy Pupple on Wikimedia Commons.

Further episodes of O

Further podcasts by O'Reilly Media

Website of O'Reilly Media