Why We Built a Running-Shoe Brand Guide - a podcast by BLISTER

Finding the right running shoe can be far more complicated and confusing than it should be. So this week, reviewers Luke Koppa, Jonathan Ellsworth, Maddie Hart, and Gordon Gianniny discuss our new BLISTER Brand Guide to Running Shoes; why we saw a need for it; what we hope it accomplishes for runners everywhere; and the trends and takeaways we’ve seen in the process of building it.

TOPICS & TIMES:

• Gordon Gianniny’s whereabouts & recovery (2:00)
• Maddie & the Eleven Experience Trail Running Camp (3:45)
• Is Stevie Kremer dodging Jonathan?? (5:00)
• The major problem with buying new running shoes (6:35)
• Our biggest takeaways from developing the guide (9:25)
• Brand lineups with redundant shoe designs (11:30)
• What are the overall market trends? (13:22)
• Should companies provide a stated last? (17:05)

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