Innovation Challenge in Traditional Firms (Part 2): Marketing Myopia, Legacy Anchors & Solutions - a podcast by Olu Akanmu

This continues from the Part 1 episode, discussing why traditional firms struggle to innovate and why they are being beaten by #agile upstarts with potential existential crises. In this episode, we discuss marketing myopia problem and how it constrains innovation in traditional firms. We also discuss the challenge of legacy assets. The podcast concludes with solutions for re-propelling innovation in traditional firms from the problem diagnosis in both Part 1 and 2 episodes, including lessons on how Microsoft reinvented itself back to a strong #innovation company. #management #strategy #execution #business #leadership #digital #technology

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