Season 3, Episode 10 - On the edge of thriving - a podcast by On The Heels of Innovation

With Cecilia Polanco, founder and CEO, So Good Pupusas

After several  years of investing in her El Salvadorian-inspired, socially driven food  truck businesses, 2020 promised to be a breakthrough year for Cecilia  Polanco and the So Good Pupusas team. They’d paid off debt from  purchasing trucks, refined their business model and were primed for  profitability. Then the COVID-19 pandemic hit. In this episode, Polanco  talks about how she’s using her entrepreneurial mindset to shift from  short-term coping mechanisms to long-term pivot strategies. Learn how  her venture, which also serves up social good in the form of higher  education scholarships to undocumented and DACAmented students, is  wrestling with its own business future and the issues of racial equity  and food access. Polanco shares advice on what aspiring social  entrepreneurs need to make sure they know to ensure that the positive  social impact they make isn’t outweighed by unintentional harm.

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