Podcasts by On The Shelf: How To Get Your Products Into Big Box Retail!
If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On The Shelf” is the show for you. Every week we tackle important subjects crucial to mounting a successful sales campaign into Big Box Retail. From timeframes to packaging to Pricing we cover it all. Using simple steps, information and instruction, On The Shelf will be your personal wholesale consultant. Presented by TLB Consulting, a concierge consulting company, who has over 22 years of retail / wholesale expertise. Website – www.tlbconsulting.com Twitter – @tlbconsult
Further podcasts by Timothy Bush
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Ep. 179 - Taking Your Ecomm Product Business To The Next Level & Beyond With Carolyn Lowe from 2022-02-11T11:00
Growing your Ecomm product business in a saturated digital marketplace is no easy task. That's why Listen
Ep. 178 - The Onboarding Process: From The Paperwork To The Pricing from 2022-02-02T11:00
Onboarding to a big retailer takes time and effort. It's not difficult, but you need to be dedicated to it because it takes a lot of man-hours for these r...
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Ep. 177 - Getting Your Products Into The Hands Of Celebrities With Sarah Shaw from 2022-01-28T11:00
A successful business starts with an idea and the ability to execute the essence of that idea. Celebrity designer and CEO of Listen
Ep. 176 - How To Patent Your Product In Today's Market With Russ Krajec from 2021-08-27T10:00
You may have a patentable idea, but if it doesn't solve any problem, then it's useless. Before you patent something, make sure it has value. Do the idea refining and marketing first. This i...
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EP 175 - How To Use Facebook And Your Website To Grow Product Sales With Andy Seeley from 2021-06-22T10:00
Managing your website would benefit you in the long run. Timothy Bush talks with Listen
Ep 174 - What To Do Before, During & After A Retail Buyer Meeting from 2021-04-02T12:00
Many retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is im...
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What To Do Before, During & After A Retail Buyer Meeting from 2021-04-02T10:00
Many retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is im...
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Ep. 173 - How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger from 2020-11-10T11:00
Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to cha...
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How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger from 2020-11-10T11:00
Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to cha...
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EP 172 - The Definitive Guide To Building Your Business Credit With Stephen Wible from 2020-10-19T10:00
For a lot of people who want to take their product to retail, they need to create and develop a company for retailers to partner with. However, one of the things they're probably not buildi...
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EP 171 – Getting Into Retail: Truths Versus Myths from 2020-09-28T10:00
Getting into retail and securing a spot in the retail big leagues is something many entrepreneurs dream about. Have you ever imagined seeing your products on the shelves of a big box retail...
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Ep. 170 – Bringing Your Toy Idea To Life With Azhelle Wade from 2020-09-25T10:00
Creating thoughts, ideas and possibilities is the very essence of an inventor. However, turning those ideas into tangible reality is what separates t...
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EP 169 – How The Entrepreneur Deals With Setbacks In Business: A Five Step Strategy from 2020-07-29T10:00
Business is, by nature, unstable, and entrepreneurs recognize that dealing with setbacks is just another facet of their job. Entrepreneurs live in a world of constant flux, and things can c...
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EP 168 – Digital Marketing Strategies For Today’s Small Business With Carolyn Lowe from 2020-07-07T10:00
Things will never be as they were before the start of the COVID-19 pandemic, and marketing is no exception. With a lot of people staying at home, digital marketing is making its way to the ...
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EP 167 – Making Your Dream A Reality With Steven Selikoff from 2020-06-30T10:00
Whether you’re an inventor wondering how to manufacture your product and expand into sales or an Amazon seller looking to expand into retailers, the fact is the ability to sell product righ...
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EP 166 – How To Protect Yourself In The Uncertain Times With John Frederick from 2020-06-23T10:00
The world can be a scary place. We never know how many bad people are lurking out there. As fathers, we can’t help but be scared for the lives of our children who are out on their own. Depa...
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EP 165 – What Retailers Need Right Now #YourQuestionsAnswered from 2020-06-03T10:00
Whether you’re out and about or if you are sequestered at home still, everybody has their own way of dealing with opening back up. As stores and establishments are creating their own standa...
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EP 164 – Two Key Skills You Will Need In Our “New Normal” from 2020-05-07T10:00
Let’s face it. The post-COVID-19 world will not be a return to normal, but a pivot to a “new normal.” It is in times like this when the entrepreneurial spirit comes into play and distinguis...
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EP 163 – Navigating Our Business Around COVID-19 With Tom Hazzard from 2020-05-04T10:00
The COVID-19 pandemic has forced a fundamental shift in the entire international landscape, and businesses are working overtime to adapt to the so-called “new normal.” In this new atmospher...
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EP 162 – Developing Your Brand Strategy With Zahra Cruzan from 2020-04-14T10:00
No matter how great you are at what you do, if you don’t know how to apply a value to it for others to see, then you remain in the shadows. This is what today’s guest sees that is lacking a...
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EP 161 – Growing Your Sales With “Nutshell” With Mike Carroll from 2020-03-18T10:00
Sales number is the bottom line statistic for practically every existing business—that much can’t be denied. If you’re not growing your sales, then your company, at the end of the day, isn’...
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Ep. 160 – Do You Have A Trade Show Strategy? from 2020-02-24T10:00
One of the best ways of showcasing your brand is through trade shows. But how can you outshine so many similar products and services? Today, Timothy Bush shares some trade show strategies t...
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Ep. 159 – Entrepreneurs Helping Entrepreneurs + #QuestionsAnswered from 2020-02-09T10:00
As an entrepreneur, the temptation to keep doing things that only benefit the client or the business will always exist, no matter what situation. Because of this, personal growth for entrep...
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Ep. 158 – The 5 Lessons I Learned At The Canton Fair from 2019-12-20T10:00
What do you get when you put entrepreneurs and factories in one place together? A whole lot of innovation and magic. In this episode, host Timothy Bush reveals the five lessons he learned a...
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Ep. 157 – Finding Your Entrepreneurial Balance – #flashtopic from 2019-12-13T10:00
What do you do when you are not doing your job? In this Flash Topic episode, host Timothy Bush brings back Listen
Ep. 156 – Growing Your E-Comm Business Through Social Media with Thibaud Clément from 2019-12-06T10:00
With the rise of Amazon, Facebook, and eCommerce websites, selling your products and capturing your target market via the internet is vital to your business success. In this episode, host T...
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Ep. 155 – How To Be An Agile Entrepreneur With Special Guest Ramesh Dontha from 2019-10-22T10:00
A lot of times, we are very busy building our own business and yet we still don’t seem to have enough time. In this episode, host Timothy Bush talks with special guest and serial entreprene...
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Ep. 154 – Building And Growing Your Brand On Amazon With Kiri Masters from 2019-10-16T10:00
Getting around Amazon to scale up your business is not an easy-breezy task. From loading your catalog and getting your content together to setting up your campaigns, you can drain your ener...
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Ep. 153 – Travel Rules To Live By + #QuestionsAnswered from 2019-09-25T10:00
For many entrepreneurs, traveling is part of the business, whether they like it or not. In most cases, traveling is made worse because other people fail to follow some unspoken travel rules...
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Ep. 152 – Buyer Decks, Line Sheets And Spec Sheets! What You Need To Know! from 2019-08-22T10:00
One of the most important things that will help get your products into a major big-box retailer is a good presentation otherwise known as the buyer deck. In this episode, Timothy Bush takes...
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Ep. 151 – How To Grow Your Product Margin with Steven Selikoff and Amy Wees from 2019-08-08T10:00
Have you ever been in a position where you’re feeling stuck about the pricing you have? Have you sold to a retailer and the money that is coming back is not what you want it to be? If so, t...
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Ep. 150 – Flashtopic13: What Do Customers Want In A Product with Joe Tarnowski, Jamie Robinson, and Shannon Curtin from 2019-07-15T10:00
One of the greatest mysteries in business that has constantly been covered and uncovered is understanding what customers exactly want in a product. When people shop, all of them are potenti...
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Ep. 149 – How To Identify The Uniques Of Your Product + #otherquestionsanswered from 2019-06-08T10:00
In this very crowded market, it is very hard to be seen when you don’t have a product that stands out. How then can you rise above and become something that must not be missed? It’s simple....
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Ep. 148 – How To Get Your Product Produced Right The First Time! with Amy Wees from 2019-05-31T10:00
Having been an overachiever and a straight-A student since she was young, Amy Wees’ fire for business and finance was lit when she won a stock market competition in high school. Since then,...
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Ep. 147 – You’re Finally In Retail, What Now? with David Lemley from 2019-05-28T10:00
As the world of branding and advertising is continuously evolving to a more modern domain, competition, especially in the food and beverage company, is also getting stronger. David Lemley, ...
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Ep. 146 – Top 10 Lessons In The Last 10 Years! from 2019-04-23T10:00
The road to success is never an easy one. However, all the challenges you face are meant to help you become a better and learned entrepreneur. In this episode, Tim shares the top ten lesson...
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Ep. 145 – #FlashTopic: 2019 Reading List For Success from 2019-03-08T10:00
Joe Tarnowski, Salah Khalaf, Shannon Curtin, and Tom and Tracy Hazzard are back to take us into their library as they provide a great reading list for success. Equipped with two books ...
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Ep. 144 – What Retail Buyers Are Thinking, But Won’t Ask! from 2019-02-09T10:00
Do you ever wonder why you don’t get a ‘yes’ from the buyer in spite of what you might think is a great presentation? Do you email them and they don’t respond to you? Making a sale can be s...
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Ep. 143 – #FlashTopic11: The Best Advice Ever Given For Entrepreneurs from 2019-02-06T10:00
More and more people are wanting to become entrepreneurs. However, what is that really like? Before jumping in with both feet, listen to what the experts have to say. Joe Tarnowski, Tracy H...
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Ep. 142 – Entrepreneurship With Former Retail Buyer Shannon Curtin from 2019-01-16T10:00
There are so many layers to entrepreneurship that needs to be explored when you want to become successful in it. Going deep into the retail side of it is Shannon Curtin. Shannon is a beauty...
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Ep. 141 – Embracing Excellence w/ Pete Roberts & Brian Littlefield of Origin USA from 2018-11-29T10:00
At the end of the day it's just people trying to make the best decisions for their company. Pete Roberts and Brian Littlefield from Origin USA sat down with Tim to talk about how they start...
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Ep. 140 – What To Do If You Can’t Afford Professional Packaging + More #questionsanswered from 2018-11-08T10:00
One of the challenges of taking your product to retail is getting that professional packaging which can cost you as much as $10,000 to $15,000. It can be very heavy on the pocket, but then ...
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Ep. 139 – #FlashTopic10: How Important Is Your Image? with Emily Page from 2018-11-05T10:00
What makes up an image? We’re talking about your image, your company’s image, or your product’s image. What is it and does it even matter? How does it all come about and how do you protect ...
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Ep. 138 – The Distraction: Building Anticipation Into Your Pitch from 2018-10-25T10:00
In sales, getting the person you’re talking to engaged in your sales conversation is crucial, especially if they’re not engaged. That means the person you’re talking to is on their phone, t...
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Ep. 137 – The Wedgy: A Make48 Success Story with Team D.a.D from 2018-10-15T10:00
For those who may not be familiar with the show Make48, it’s where teams of all ages, genders, backgrounds, and places develop brand new ideas in a weekend invent-a-thon where they have 48 ...
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Ep. 136 – The Heart And Soul Of Packaging with Emily Page from 2018-10-01T10:00
Do you every notice that somehow packaging always seems to take a back seat to other seemingly more important items on you list. It’s what gets done with the the money that is leftover, wh...
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Ep. 135 – Do You Need To Be There In Person To Sell? #Flashtopic9 from 2018-09-18T10:00
Joe Tarnowski, Tracy and Tom Hazzard, Jamie Robinson from Trivium Consulting, and Salah Khalaf join together in bringing back Flash Topic no. 9 to talk about how selling in person compares ...
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Ep. 134 – How Important Is Your Story? + Other Questions Answered from 2018-09-13T10:00
Tim addresses a couple of questions about retail and some important aspects that you need for your business. Starting with Toys R Us leaving the market, he shares the big opportunity that o...
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Ep. 133 – Solopreneur Leadership Strategies with Jocko Willink from 2018-08-30T18:54
There is an intersection in War that can bring out the best and worst in human nature. As a leader in combat learning to motivate all types of soldiers can be the difference between life a...
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Ep. 132 – How To Know When It Is Time To Change Course #flashtopic8 from 2018-07-09T10:00
Every so often, you hear the words stay the course, never quit, don’t quit, but changing course can mean a lot of different things. You read books like Five Feet from Gold and think about J...
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Ep. 131 – 5 Keys To Solution Selling from 2018-06-27T10:00
Every time you talk to somebody about your product when you go to a trade show, get in front of a buyer, or get on the phone, you’re selling your product. You are a salesperson. You s...
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Ep. 130 – Pulling Back The Curtain On “As Seen On TV” with Carrie Jeske from 2018-06-13T23:17
Have you ever watched television and came across As Seen on TV programs and felt it was shady or that people are trying to pull the wool over your eyes? Then you might want to hear from Car...
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Ep. 129 – Tips For Building A Successful Relationship with Your Buyer from 2018-05-28T10:00
Creating a positive relationship with your buyer is key to having a productive partnership. John from San Francisco wanted to know how this could be achieved, and I thought that this is som...
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EP. 128 – Getting Grocery Retailers To Eat Out Of Your Hand With Millies Kitchen Creations’ Tracy Postic from 2018-05-25T10:00
There’s a brand-new giant in grocery retail who is taking the food industry by storm – but they’re not quite the mass-production factory you have come to expect. Meet Tracy Postic, founder ...
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Ep. 127 – Goodbye Toys R Us! My Experiences In The Field! from 2018-05-14T10:00
Hey Big Boxers,
Goodbye Toys R Us is a bit of a look back at my career with this retailer and what they were able to teach me. It is sad to see such a giant in retail go away fo...
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Ep. 126 – What To Do When Everything Goes Wrong #FlashTopic7 from 2018-05-07T10:00
We all go through times when everything is going wrong, everything is happening, and we just don’t know what to do. Sometimes people get busy doing the wrong things. When things are g...
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Ep. 125 – How AR And VR Are Changing The Retail Lands with Jacki Morie from 2018-04-26T10:00
The process of selling a consumer goods product to a buyer hasn’t changed much in the last 100 years. You do a demonstration and hopefully, people become interested. Trying to think of new ...
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Ep. 124 – How To Draft Your 1st Buyer Email from 2018-03-15T10:00
Hey Big Boxers,
We are going old school on this episode and covering a very important topic, buyer emails. Specifically we are covering the 4 things every initial buyer email sh...
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Ep. 123 – Leah Caplanis, The Brains Behind The Social Sparkling Wine from 2018-03-02T10:00
Women who like to drink don’t like what happens to them the next day. When they drink beer, the feel bloated. Wine gives them headaches and cocktails make them fat with its sugar. Leah Capl...
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Ep. 122 – #Flashtopic: How To Gain An Edge In 2018 from 2018-02-09T10:00
Hello Big Boxers, Welcome to our first Flash Topic of 2018! We are excited to bring our Flash Topic concept back this year and we are kicking it off by posing the following questions to ou...
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Ep. 121 – 4 Common US Retail Misconceptions from 2018-01-31T10:00
Hey Big Boxers, Great to be back. Today we are getting into some misconceptions when importing products to the US. US retail can be quite different from other markets around the world and ...
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Ep. 120 – Predictions & Suggestions For 2018 from 2018-01-01T10:00
Hey Big Boxers, Happy New Year! This episode is dedicated to giving you a couple things to think about when planning your 2018 strategy.
Ep. 119 – How Diversity Can Help Your Products Get On The Shelf from 2017-12-13T10:00
Hey Big Boxers, Hold on to your pens and pencils, we are going back to school. Mercedes Jamie is on today’s podcast speaking directly to each of you about supplier diversity and how...
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Ep. 118 – Buyer Meeting Tips! Plus Other Big Boxer #questionsanswered from 2017-12-03T10:00
Hello Big Boxers, In today’s episode we cover key questions from in the field. Below please see the questions from Big Boxers across the globe. 1. How long should my buyer product de...
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Ep. 117 – 3 Things Customers Can Teach You, If You Let Them! from 2017-11-27T10:00
Hey Big Boxers, In episode 117 we cover the benefits of getting up close and personal with your customers and how finding out the following can help your buyer pitch: Why are customers buy...
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Ep. 116 – How To Manage Timeframes & Expectations from 2017-11-14T10:00
Hey Big Boxers, Today’s episode is the answer to a ton of questions that relate to timeframes. You asked and we listened. We have taken all the questions submitted on this subject an...
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Ep. 115 – How To Get Your Brand On The Tip Of Everyone’s Tongue! #flashtopic5 from 2017-11-07T10:00
Hey Big Boxers, Flash Topic is back for a 5th round. This episode we discussed “How To Get Your Brand On The Tip Of Everyone’s Tongue”! Don’t miss this key informat...
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Ep. 114 – Producing A Successful Product! A Conversation W/ Rich Brull #make48 from 2017-10-29T10:00
Hey Big Boxers, Make 48 is back on the show and this time Rich Brull, Make 48 Co-Founder is downloading a portion of his epic knowledge base regarding ways to produce and evaluate a winning...
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Ep. 113 – Getting Your Products “In” Under The Radar! from 2017-10-18T10:00
Hey Big Boxers, In today’s episode we covered two key topics; 1. Two ways to improve your sales and 2. Under the radar stores that may be easier to get your products in.
Ep. 112 – Is Drop Shipping A Good Idea? Plus other #questionsanswered from 2017-10-09T10:00
Hey Big Boxers, We are back with more Big Boxer questions answered. In this episode we cover questions pertaining to Distributors, Drop Shipping, Trade Shows, Vendor Paperwork and buyer fo...
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Ep. 111 – Geo Targeting To Drive Retail Product Sales #FlashTopic4 from 2017-10-01T10:00
Hey Big Boxers, Time for Flash Topic #4 where the panel discusses the different ways to drive retail product sales for the start up supplier. Our normal panel was joined by Bill Carmody of ...
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Ep. 110 – Driving Sales On Placed Products + Other #questionsanswered from 2017-09-17T10:00
We are back after surviving Hurricane #Irma and in pretty good shape. Thank you for all your well wishes and prayers we appreciate each and every one of you. Today we are answering some qu...
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Ep. 109 – Identifying The Customer Experience + #Questions Answered from 2017-09-04T10:00
In today’s episode we covered the following Big Boxer questions: We are filling out vendor paperwork and in the paperwork the retailer wants us to provide our manufacture, their addre...
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Ep. 108 – Lessons From a 12 Year Old CEO! from 2017-08-20T10:00
This past week we caught up with 12 Year Old CEO, Alina Morse pitching her amazing product, ZolliCandy, at the Candy ECRM EPPS Session here in Orlando.
Ep. 107 – The Road To Success w/ Nicky Jackson from 2017-08-13T10:00
Hey Big Boxers, Nicky Jackson is back and this time she is giving us the inside scoop on her success. From College to the acquisition of RangeMe she shares the successes and obstacles of he...
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Ep. 106 – How To Ensure Your Product Stands Out To Retail Buyers! #flashtopic from 2017-08-09T10:00
In our 3rd Flash Topic panel discussion the group works out the best way for suppliers to get their products noticed by retail buyers. You will not want to miss the insight given by two exp...
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Ep. 105 – Financial Planning with Jenny Erdmann from 2017-07-30T10:00
Hey Big Boxers! Jenny Erdmann is no ordinary financial planner, she specializes in working with Entrepreneurs just like you. In episode 105 we discuss with Jenny what to do with all the mon...
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Ep. 104 – Doing Well By Doing Good – A Supplier Success Story from 2017-07-23T10:00
Jane Mosbacher Morris is a true innovator and entrepreneur. She understands the business of retail and is already making her mark. In today’s Success Story Jane takes us through her ...
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Ep. 103 – Big Boxer Questions Answered from 2017-07-17T10:00
Hello Big Boxers, In todays episode we tackled 5 Big Boxer questions relating to the following topics: What to send in the box with samples What to do if you email the wrong thing to a buy...
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Ep. 102 – 4 Common Vendor Pitfalls To Avoid! #questionanswered from 2017-07-10T10:00
The question answered in today’s episode was “What common pitfalls do we see vendors making?” Although we have hit on all these potential areas of concern previously, it w...
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Ep. 101 – What Is Most Important; Product, Packaging or Pricing! #flashtopic from 2017-06-25T10:00
What would happen if we took a Social Expert, Inc. Columnist and Podcast Guru and finally a Content Expert and we put them on a panel and gave them a topic they had no idea was coming? Mag...
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Ep. 100 – A Conversation With Greg Farrar, CEO of ECRM & Nicky Jackson, CEO & Founder of RangeMe! from 2017-06-19T10:00
Hey Big Boxers, Episode 100 is finally here. Thank you all for making this milestone possible. You guys are the reason we do this each week and love that you all find it useful. For the o...
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Ep. 99 – 5 Key Factors To Help Catch The Attention Of Retail Buyers #questionanswered from 2017-06-11T10:00
Getting the attention and interest of retail buyers is not a “One Size Fits All” approach. As the market changes, so do the factors needed to keep buyer interest. Mike A from ...
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Ep. 98 – Product Choice Is The Newest Retail Trend! from 2017-06-04T10:00
In this episode we discuss how product choice is shaping the new customer experience. I share my thoughts on how consumers are buying, making choices and how if main stream retail does not...
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Ep. 97 – Have You Abandoned Your Website? from 2017-05-28T10:00
Today’s episode talks about increasing your customer experience by dusting off your website and using it to grow your sales. If you have been so focused on Brick & Mortar or Amaz...
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Ep. 96 – Don’t Let Fear & Procrastination Slow You Down From Greatness! from 2017-05-21T10:00
Last week I read the following two articles. Both articles had great advice and information, however there were a couple key areas of each article I thought would be great to cover in the ...
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Ep. 95 – Are Traditional Trade Shows Obsolete? A Flash Topic Panel Discussion! from 2017-05-14T10:00
What would happen if we took a former Wal-Mart & Sam’s Club buyer, A current University of Colorado Buyer, A Product Design Expert, Inc. Columnist and Podcast Guru and finally a ...
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Ep. 94 – How To Source Great Product w/ Kevin Rizer from 2017-05-07T10:00
A couple days ago we had the privilege to sit down with Kevin Rizer, host of the popular podcast “Private Label Podcast”. Kevin is a successful Amazon seller, podcaster, brand d...
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Ep. 93 – Strategies For Account Follow Up After A Trade Show #livetraining from 2017-04-23T10:00
Hello Big Boxers, get ready to go to school. Today’s episode is a recording of a live training session I did at an ECRM event in Las Vegas. The topic of this training was How To Na...
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Ep. 92 – If Your Business Is Not Moving Forward, It’s Dying! from 2017-04-17T10:00
In this episode we help you take a hard look at your business and its forward movement or lack there of. If you have a vision for where you want your business to be, if you want your busine...
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Ep. 91 – USA vs The Rest of the Retail World: 4 Common Misconceptions! from 2017-04-02T10:00
Retail buying is done differently all over the world. Today’s podcast covers 4 misconceptions that are common to companies wanting to bring their products to the US.
Ep. 90 – How To Turn Your Social Platforms Into A House Party! from 2017-03-21T10:00
If you are looking for better Social Interaction, better engagement and better sales from your social strategy, then this is the episode for you. Don’t miss this unique analogy on how...
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Ep. 89 – Guaranteed Sales Growth? from 2017-03-19T10:00
To Guarantee sales growth is like saying here is a map to the end of the rainbow. You will chase it forever. Instead of chasing something you can’t have, figure out the parts of your...
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Ep. 88 – REAL Buyer Advice – Discussion w/ Buyers Allen Hardage & Cairon Moore from 2017-03-12T10:00
So often we think to ourselves, “If I only knew what the buyer wanted, I would give it to them!” Well, Big Boxers, the time for wishing is over! Current Buyers Cairon Moore and...
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Ep. 87 – Finding Common Ground W/ A Retail Buyer #truestory from 2017-02-26T10:00
In this episode we give a real life example of how to find common ground with a buyer and begin to build a relationship. If you have buyers that are not responding to you don’t miss t...
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Ep. 86 – Breaking New Products Into Retail Through Reality TV! #Make48 from 2017-02-20T10:00
If you have ever thought that inventing products would make a cool TV show, wait no longer. We sat down last week with Tom Gray, one of the people behind the awesome new TV show called Make...
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Ep. 85 – Boosting Your Social Media Engagement Utilizing 6 Human Needs! #Conversation w/ Bill Carmody from 2017-02-12T10:00
Hey Big Boxers we are Podcasting from Las Vegas this week. As a guest of ECRM we have been given access to some of the most talented people at this event and we are excited to bring their ...
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Ep. 84 – Find Out If Your Product Has Real Potential! from 2017-02-06T10:00
In episode 84 we provide 4 filters to take your product or product idea through to see if it has real potential. This is a great episode for those of you looking to bring a product to marke...
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Ep. 83 – Pitfalls Of A Foreign Distributor Contract #saveyoumoney from 2017-01-29T10:00
Are you currently looking for or will need in the future a distributor to handle your product sales in other countries? If foreign distributors are in your strategy this episode is for you...
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Ep. 82 – 4 Myths Busted Helping You To Get Your Products Into Retail from 2017-01-08T10:00
In this episode we debunk 4 myths that hold entrepreneurs back from approaching retailers. Enjoy!
Ep. 81 – 4 Strategies To Help You Kick Off 2017 Right! from 2017-01-02T10:00
Well, it’s official, 2017 is here with a bang. It is time to get started with you’re yearly game plan. What will you do this year to make it the best year ever? If you are s...
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Ep. 80 – Grow Your Sales By Acting “As If”! from 2016-12-19T10:00
Have you ever heard the phrase “Fake it, till you Make it”? I am sure you have. In this episode we are not talking about being fake, however we are talking about changing your...
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Ep. 79 – How To Gain & Retain Customers For Life: A Conversation w/ Richard Shapiro from 2016-12-13T10:00
As you know no business can survive without customers, however customers have many different retailers and businesses to choose from when deciding where to spend their money. When it come...
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Ep. 78 – Creating “Documentable” Social Media Content! A Conversation w/ Louie La Vella from 2016-12-04T10:00
Don’t miss this opportunity to hear from Louie La Vella first hand as he walks us through the challenges of Social Media. Louie provides such tremendous insight into how creating doc...
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Ep. 77 – Will Discounting At The Holidays Hurt Your Brand? #questionanswered from 2016-11-27T10:00
With pre holiday sales, holiday sales and post holiday sales it can be hard to remember or even accept when prices finally go back to normal. We had a Big Boxer write in with the Question...
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Ep. 76 – What To Do When A Buyer Meeting Doesn’t Go As Planned #truestory from 2016-11-20T10:00
No matter how much you prepare, how much you plan, how much you research sometimes things just do not go as planned. Although we have been in many successful buyer meetings we have also bee...
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Ep. 75 – When Is It Time For an In-Store Display? Discussion w/ Big Boxer Tyler Roberts from 2016-11-14T10:00
When is it time to approach a buyer for an in-store display opportunity? This was the question posed to us by Big Boxer Tyler Roberts of Game Time Sidekicks. In this episode Tyler agrees...
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Ep. 74 – The 4 Stages of Launching a Product to the Consumer from 2016-11-07T10:00
TLB has always had a specific strategy we follow when launching new products for sale to the consumer. We follow a specific path that has been successful time and again. If you have patien...
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Ep. 73 – How To Simplify Your Vendor Paperwork – #Freeworksheet Included from 2016-11-01T10:00
Hey Big Boxers have you ever struggled with vendor paperwork? Trying to get all the required information together and fill out all the forms can, at times, be daunting. Getting this paperw...
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Ep. 72 – How To Conceive, Create & Produce a Product From Scratch w/ Filip Valica from 2016-10-30T10:00
If you have a product concept or maybe you have a prototype and are wondering how to get it across the finish Line, don’t miss a minute of our conversation with Filip Valica, founder ...
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Ep. 71 – The Secret to Getting & Keeping Retail Buyer Interest from 2016-10-24T10:00
Understanding what buyers need and want from you and your company is the key to giving it to them. In this episode we explore some little known facts about what buyers are looking for and h...
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Ep 70 – How Digital Marketing Can Help 10x Your Sales: A Conversation With Bill Carmody from 2016-10-17T10:00
Hey Big Boxers welcome to a special episode. Not only have we reached our 70th episode, but this episode marks On The Shelf’s 1 year anniversary. We would like to say a huge thank y...
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Ep. 69 – Is Your Retail Price Holding Your Product Back? from 2016-10-10T10:00
Hello Big Boxers, at times we can be to close to our products. When this happens it is difficult for us to see them for what they really are or what customers will actually pay for them. H...
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Ep. 68 – Start Preparing For Next Year Now! from 2016-10-05T10:00
Hey Big Boxers, January is just around the corner. If you hold off on preparing for 2017 until January, it will be to late. Once January hits you will be slammed with running your business...
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Ep. 67 – The 3 P’s of Retail Part 3: Pricing from 2016-09-26T10:00
This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 3 we cover 4 key parts of building a great pricing model. Thank you for listenin...
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Ep. 66 – The 3P’s of Retail Part 2: Packaging from 2016-09-20T10:00
This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 2 we cover the main pieces of creating packaging that will engage the consumer a...
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Ep. 65 – The 3 Ps of Retail! Part 1: Product from 2016-09-12T10:00
This week we are starting a 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 1 you will learn how to determine what type of product you have and how that determi...
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Ep. 64 – 3 Reasons Why Reading Your Vendor Agreement Will Keep Your Business In the Black #M2M from 2016-09-08T10:00
In this weeks “Mistakes to Magic” we cover the importance of reading through your vendor paperwork carefully. Listen to the story of a company whose mistakes cost them their pr...
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Ep. 63 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco! Part 5 from 2016-09-05T10:00
In our final installment of the series “Common Mistakes Companies Make When Pitching Their Products To Costco” we will cover three main areas to consider when trying to unseat t...
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Ep. 62 – Late Is Late! How To Avoid Having Your Entire Retail Order Canceled! #M2M from 2016-08-31T10:00
In today’s debut episode of “Mistakes to Magic” #M2M, we share a true story of a PO that was canceled just prior to delivery, what mistakes were made to facilitate the can...
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Ep. 61 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco! Part 4! from 2016-08-29T10:00
Hey Retail Suppliers, we are back with the 4th installment in our series “Common Mistakes Companies Make When Pitching Their Products To Costco”. Today we are discussing the fea...
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Ep. 60 – What Do Buyers Think? Learn From Former Walmart & Sam’s Club Buyer, Salah Khalaf! from 2016-08-22T10:00
If you have ever wanted to pick the brain of an actual retail buyer, this is your episode. Salah Khalaf, former buyer for Walmart and Sam’s Club for over 20 years shares his experien...
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Ep. 59 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco Part 3 from 2016-08-15T10:00
In part 3 of our series on common mistakes companies make when pitching to Costco we cover logistics and how to ensure you are covered long before making your pitch. Don’t miss next M...
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Ep. 58 – 5 Critical Steps To Remember When Sending A Buyer Sample (Question Answered) from 2016-08-08T10:00
Sending a buyer sample is exciting! It is a critical step in getting your products on the shelf. It means you have convinced the buyer review your actual product, not just paperwork. How ...
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Ep. 57 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco Part 2 from 2016-08-04T10:00
We are back with the 2nd common mistake companies make when taking their products to Costco. Thinking Costco will change their business model to accommodate your product is #2 on our list o...
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Ep. 56 – 5 Common Mistakes Companies Make When Pitching Their Products To Costco! Part 1! from 2016-08-01T10:00
Hey folks, There are many mistakes companies can make when pitching their products to retailers like Costco. Believe me, I have already made most of these and learned the hard way. So that...
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Ep. 55 – 4 Key Program Costs To Consider When Pricing Your Products! from 2016-07-26T10:00
Based on popular demand we hit this topic again. Pricing your product for retail is so important you definitely do not want to leave these key costs out of your model. Retail returns Freig...
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Ep. 54 – Meet Retail Buyers and Increase Your Sales By Attending An ECRM Show! from 2016-06-30T10:00
In one of our most exciting discussions yet, the Team at ECRM walk us through the ECRM platform and how to get the most out of the opportunity. If you are interested in getting your product...
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Ep. 53 – How To Follow Up With Retail Buyers from 2016-06-22T10:00
If you have ever wondered “Are bugging your retail buyer by following up to much?”, this Podcast is for you. Learn how to follow up in a professional manner that will get you th...
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Ep. 52 – 4 Ways To Overcome The Summer Sales Slowdown from 2016-06-06T10:00
Everyone knows that sales can sometimes slowdown in the summer. Vacations, heat, kids out of school can disrupt the normal sales cycle. At TLB we teach our clients that you do not simply h...
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Ep. 51 – Sometimes You Just Need To Hit The Road And Sell! from 2016-05-23T10:00
When you are in a slump and your product sales slow down, it might be time to hit the road. Sometimes getting out into the field can be the best possible thing. Today’s episode is ...
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Ep. 50 – When Will Retailers Pay Me For My Product? from 2016-05-16T10:00
Getting paid for your product is one of the main reasons you do what you do. Getting paid is what funds everything. More product, better systems, more help etc. If you are not going to g...
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Ep. 49 – How To Avoid Financial Disaster When Launching Your Product! from 2016-05-12T10:00
There are a ton of moving parts that go into launching a product. This episode covers an often missed part of the process that could cost you thousands, even millions. If you are launchi...
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Ep. 48 – Do I Really Need A Product Website? (Question Answered) from 2016-05-04T10:00
In this weeks program we offer some sound reasons why you should always have and maintain your own website. A website if for more than just selling product, take a listen and see if you are...
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Ep. 47 – What Is Costco RoadShow & Is It The Right Place To Sell My Product? from 2016-04-28T10:00
This weeks main podcast is all about understanding how Costco Roadshow works and is it the right place to sell you products. Getting into Costco can be a daunting task which is why Costco R...
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Ep. 46 – I Need Sales Now, Right Now! (SYWW) from 2016-04-26T10:00
In this weeks “Start Your Week Wisdom” we discuss the dangers of putting to much pressure on sales to solve all your problems. It is true, sales can cure a lot of issues, howe...
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Ep. 45 – How Much Product Do I Need To Have On-hand Before Approaching Big Box Retailers? (Question Answered) from 2016-04-15T10:00
Our “Question Answered” for the week related to stock on-hand. Our listener wanted to know if he needed a lot of product on-hand before approaching big box retailers and if so,...
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Ep. 44 – How To Select The “Right” Retailers For Your Product & Brand from 2016-04-12T10:00
Selecting the right retailers to launch your product and brand can make or break how your brand will be perceived long term. Don’t miss this in-depth discussion with “Brand Guru...
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Ep. 43 – 3 Ways To Know If Your Product Is On Track To Making It! (SYWW) from 2016-04-11T10:00
We know that everyone has struggled with the question: Is my product on the right track? Is my product going to make it? To help answer these questions we have put together a short 3 stag...
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Ep. 42 – 3 Ways To Know If You Are Over Advised (SYWW) from 2016-04-04T10:00
Have you ever found yourself with too many advisors? So many people giving their opinions that you can’t make a decision or stay on course for very long? This problem can sink a busi...
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Ep. 41 – Should You Give Exclusivity To A Distributor? (Question Answered) from 2016-04-01T10:00
Should you give exclusivity to any distributor wishing to sell your product is our “Final Thought Of The Week”. This question comes up enough that we decided to address it on a ...
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Ep. 40 – Should I Private Label My Product (Question Answered) from 2016-03-29T10:00
For our 40th episode we are answering a frequent question from one of our listeners regarding private labeling his product and if it is a good idea. I am sure you have asked yourself this q...
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Ep. 39 – How To Set Your Sales Calendar For Success #SYWW from 2016-03-28T10:00
Selling product to retailers is a calculated strategy. When and how you go to retailers matters as much as what you are selling them. In this weeks “Start Your Week Wisdom” we ...
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Ep. 38 – Key Advice To Consider If Your Product Is Struggling Or Not Selling At All! from 2016-03-24T10:00
Is your product not meeting your expectations with regard to sales? In this episode we explore several key exercises you can take your product through to help trouble shoot the issue. We ...
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Ep. 37 – Stop Pitching Your Product and Have a Conversation Instead! from 2016-03-21T10:00
This weeks “Start Your Week Wisdom” came from a listener wanting to know what our “One” piece of advice would be for him going into a buyer meeting. After giving it ...
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Ep. 36 – Why Is It So Hard To Get My Product Into Costco? (Question Answered) from 2016-03-10T10:00
We had a listener last week who wanted to know why it is so hard to get products into Costco. What is the real deal he asked. it is a great question and one that we decided to answer on t...
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Ep. 35 – Success Or Failure Lies In The Follow Up from 2016-03-07T10:00
We had a great time at the International Housewares show this past weekend and hope you did as well. No matter what you did at the show, your success or failure will be determined with how ...
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Ep. 34 – What To Do When Your Buyer Is Moved Or Leaves from 2016-03-04T10:00
If you have been in the retail / wholesale game long you know what it is like when a buyer is moved smack dab in the middle of your deal. You want to scream, kick, throw a tantrum right? A...
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Ep. 33 – Mark Cuban’s 12 Rules For Start-Ups: Part 2 from 2016-03-01T10:00
We hope you enjoyed the 2nd half of our discussion around Mark Cuban’s 12 Rules for Start-Ups. We had fun with this content and hope you were able to extract even a small nugget to us...
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Ep. 32 – Mark Cuban’s 12 Rules For A Start-UP: Part 1 from 2016-02-28T10:00
This past week a colleague of mine sent me a meme on Facebook called Mark Cuban’s 12 Rules for a Start-Up. I took a look and thought it might make a great Start Your Week Wisdom disc...
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Ep. 31 – Consistency Is Key! (Start Your Week Wisdom) from 2016-02-23T10:00
In this weeks, Start Your Week Wisdom, we cover the importance of remaining consistent with your programs. From social media to buyer contact, remaining consistent, persistent and stedfast...
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Ep. 30 – What To Do When Bloggers Come Calling! from 2016-02-19T10:00
Welcome to our first Podcast post on Libsyn. We are excited to be here. Today’s post was prompted by a question from one of our clients. The question was, “When bloggers ema...
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Ep. 29 – Patience Is A Virtue from 2016-02-15T10:00
Don’t start your week without listening to this weeks “Start Your Week Wisdom”! These just might be the words you need to hear to keep you in the hunt. Leave us a comment ...
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Ep. 28 – 5 Things You Should Never Sell To A Retail Buyer! from 2016-02-10T10:00
After participating in over 100 buyer pitch meetings in multiple countries, I have some definite do’s and don’ts that I find critical to my clients’ success. In todays epi...
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Ep. 27 – Do You Really Know Who Your Customers Are? from 2016-02-08T10:00
In this weeks “Start Your Week Wisdom” we talk about understanding who your customers are so that you can strategically market to them. We use a recent case study from one of ou...
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Ep. 26 – Costco Meeting Notes & Wrap Up from 2016-02-01T10:00
We are using this weeks “Start Your Week Wisdom” to discuss the specifics of how our Costco meeting went last Friday and what the outcome was. Don’t miss the play by play!...
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Ep. 25 – How To Prepare For A Face To Face Meeting With A National Retail Buyer – Prep from 2016-01-28T10:00
Don’t miss this opportunity to come along with us as we prep for, excecute and recap a real live meeting with a buyer from Costco Canada. We are flying to Canada folks and it’s ...
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Ep. 24 – Let’s Go Old School from 2016-01-25T10:00
During this Monday’s Start Your Week Wisdom, we cover what to do when a buyer is not responding to your communication. Sometimes going Old School is just what the Doctor ordered. Feel...
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Ep. 23 – 5 Key Topics You Should Include When Sending An Email To A Retail Buyer from 2016-01-20T10:00
If you sell products into retail you will eventually need to email a retail buyer. This weeks podcast covers 5 Key Topics to include when emailing buyers on behalf of your product. Enjoy! W...
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Ep. 22 – Does “NO” Really Mean “NO”? from 2016-01-18T10:00
When speaking to a retail buyer does no really mean no. Listen to this weeks “Start Your Week Wisdom” to find out.
Ep. 21 – Conquer Any Trade Show In Just 9 Easy Steps from 2016-01-13T10:00
In this episode you will learn how to master any trade show and get out of the show more than you put in. I would love to hear your comments, questions and stories. TLB Blog Link: 9 Strateg...
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Ep. 20 – Don’t Let Your Guard Down, Not For A Second! from 2016-01-11T10:00
Happy Monday Everyone and welcome back to “Start Your Week Wisdom”! This week I share a somewhat embarassing story that drives the point home about always being prepared and nev...
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Ep. 19 – What Is A Manufactures Representative and Should I Use One To Sell My Products? from 2016-01-07T10:00
In this weeks main podcast we take a deep dive into the world of manufatures reps. What they are, what they do and should you use them. We hope you find the episode helpful in your quest to...
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Ep. 18 – Don’t Quit, Ever! from 2016-01-04T10:00
For this Monday’s “Start Your Week Wisdom”, we are talking about Napolean Hill’s advice on how you should never quit if you believe in what you are doing. Don’...
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Ep. 17 – Discovering the Sex of Your Product & How You Can Use It to Sell More! from 2015-12-30T10:00
I bet you did’t know your retail product had a sex, did you? Well it does and in this discussion with Tracy Hazzard from Hazz Designs we talk about the different ways you can capitali...
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Ep. 16 – Learn To Celebrate The Little Victories! from 2015-12-28T10:00
In this weeks “Start Your Week Wisdom” we cover the importance of recognizing and celebrating the little victories that happen everyday in your quest to get your products placed...
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Ep. 15 – Should You Sell Your Products “TO” Amazon or Should You Sell Your Products “ON” Amazon? from 2015-12-23T10:00
In Ep. 15 we cover the pros and cons to selling products on Amazon as a seller and also selling product to Amazon as a vendor. Don’t miss this key information that should be part of y...
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Ep. 14 – Is Your Business Mobile Enough? from 2015-12-21T10:00
For this weeks “Start Your Week Wisdom” we answered a listeners question, “Should I answer my phone no matter what I am doing, in case it is a buyer calling”? Have a...
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Ep. 13 – How To Use Social Media To Improve Product Sales, Attract Buyers & Improve Your Brand! from 2015-12-16T10:00
We hope you enjoy this interview with Jamie Robinson from Mahogany Squared. We cover all aspects of Social Media and how to get started including some tips and tricks from the expert. Key L...
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Ep. 12 – Social Media, What Have You Done For Me Lately? from 2015-12-14T10:00
In this “Start Your Week Wisdom” we talk about the importance of working your Social Media all year so that when you really need it, at Holiday, it will be there for your busine...
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Ep. 11 – Pricing Your Product: Part 3 – What Is Margin & How Do I Get More Of It? from 2015-12-09T10:00
In this episode we take a, not to deep, dive into margin, what it is and how to get more of it. This will round out our 3 part series on pricing. Web links from the show: Sponsor: Egoiste C...
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Ep. 10 – You Want It When? from 2015-12-07T10:00
This weeks “Start Your Week Wisdom” is all about getting information and paperwork back to buyers in a timely fashion. Don’t miss your shot because you were fumbling with ...
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Ep. 9 – Why Packaging Your Product For Retail Is Not A DIY Project! from 2015-12-02T10:00
In this, our 9th episode, we cover all aspects of retail packaging with Branding and Packaging expert Ellen Rudy from POLYPHONY BRANDING. Don’t miss this deep dive into the essentials...
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Ep. 8 – Please Tell Me No! from 2015-11-30T10:00
Welcome to our first Monday Podcast as part of a new weekly series called “Start Your Week Wisdom”. This Monday series will be short tid-bits of information to help you in your ...
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Ep. 7 – Pricing Your Product: Part 2 – Determining Your Product Cost & Retail from 2015-11-25T10:00
In this 2nd Installment on Pricing learn how to determine your products Cost & Retail. **Correction** During this episode we reference it as our 6th episode when, in fact, it is our 7t...
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Close Ep. 6 – Designing Your Product For Online Sales – Interview with Tracy Hazard from 2015-11-19T10:00
In this fantastic interview with Tracy Hazzard you will learn the subtile and not so subtle differences betwen selling products online compared to putting them on the shelf of a brick and m...
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Ep. 5 – Pricing Your Product: Part 1 – What Are Program Costs & Why Should You Care? from 2015-11-12T10:00
In our 5th Episode we begin a 3 part series on How To Price Your Product For Retail.
Ep. 4 – How To Review Your Product, Before a Retail Buyer Does! from 2015-11-03T10:00
In this show we cover key challenges to consider when evaluating your products viability from a retail buyer’s perspecitive. If you want to get your product into big box retail you ne...
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Close Ep. 3 – Showing My Product To Retail Buyers, Am I Really Ready? from 2015-10-28T10:00
In this our 3rd episode, we will explore the 7 crucial questions to ask youself before approaching retail buyers with your product. Learn how to incorporate these key elements into your ove...
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Ep. 2 – Is It Easier to Get Into Retail Or To Stay In Retail Once Your In? from 2015-10-22T10:00
In this episode we will address this difficult question. Which is harder, getting into retail or staying in once you are in? There is valuable information in this podcast for manufactures t...
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Ep. 1 – How Long Will It Take To Get My Product Into Big Box Retail? from 2015-10-10T10:00
In this episode we will cover 3 main aspects that can affect the overall time it can take to place your product into a big box retailer. We also cover average timelines based on real client...
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