Football brings the "Real Magic" for Coca-Cola - a podcast by Zayn Nabbi

from 2023-10-07T15:02:29

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Brad Ross might be a long suffering Orlando Pirates and Tottenham Hotspurs fan by night, but by day the passionate South African is VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. In this pod the crew gather round the braai to hear about why football continues to be a powerful vehicle for Coke to reach its consumers and why he's excited for the 2030 World Cup return to Africa. This show is unofficially brought to you by Coca-Cola!

Hosts: Zayn Nabbi (CNN Sport), Alasdair Howorth (OTW Multiplatform Journalist and host), Francis Nkwain (BOA Awards founder)

Guests: Brad Ross (VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola)

#BafanaBafana #OrlandoPirates #OnceAlways #CocaColaCreations #RealMagic

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Show Notes

00:00 - Intro

01:20 - Highlights of the BOA Awards night

03:30 - Reflections on 2010 World Cup being an African celebration

13:00 - Never meet your heroes, unless it's Lucas Radebe

17:00 - Being a long suffering Spurs and Pirates fan

20:00 - Coca-Cola's synergy with sport

25:00 - Women's football to continue growing, but needs allies

32:00 - Excitement about the 2030 World Cup returning to Africa

36:00 - Coke's Trophy Tour helps connect the people to the game

40:00 - Ali gets himself in a Coke focus group

Duration: 43:30

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Further episodes of On The Whistle Podcast

Further podcasts by Zayn Nabbi

Website of Zayn Nabbi