09) Professional Organizing: Decluttering As A Business With Rachel Rosenthal - a podcast by Everything Envy

Decluttering your life is not just a passing craze – it’s big business! An industry that emerged in 1984 within Los Angeles, professional organizing has become a lucrative business with professional organizers like Marie Kondo bringing organization and decluttering to American awareness. On today’s show, Margaret Sundin-McCann and Stetson Sundin bring on organizing expert Rachel Rosenthal who shares the backstory of what inspired her to start her organizing business. Don’t miss this exciting episode and discover the who, what, and why of the organizing industry.

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Rachel's Website: https://www.rachelrosenthal.co/

Rachel's Instagram:  https://www.instagram.com/rachelorganizes/?hl=en

Partial transcript - We’re excited to welcome our guest, Rachel Rosenthal. We are honored to have her on our show because we’ve been looking up to her for forever. I feel like when we first started the business, you said, “There are a couple of people that I want you to look at,” when I first came on board. Literally, you were one of the first people that I saw on Instagram and we’re honored to have you with us. We’re excited to talk to you. You’ve been featured in major magazines like Better Homes and Gardens, Domino’s. You’ve been on TV, ABC News. We’re excited to dive into all of that. Welcome to the show.

Thank you, guys, so much for having me. I’m excited to be here and chatting with you guys. I appreciate it. You’ve inspired us so much. You’re a boss businesswoman right now. You’ve been on so many publications. You are the lady boss. We’d love to hear a little bit about your story and what inspired you to start your business and a little bit of backstory.

You’ve been in business for a while now.

I’m an old woman. A lot has changed. I’ve had my business for years now. I started right before my children were born and I always tell people not a steady line up in terms of a journey and no business is, but it has been a journey since then. I went to law school and I decided that wasn’t for me. When I started my business, it looked a lot different than it obviously looks now. Being open to change and going with the change of the time has made my business sustainable and being able to continue to work with great clients, continue doing a good job. I always tell my team, “We’re only as good as that last job,” because as most of our clients are women, they talk. It has been a journey from there. I started very many years ago, it seems like.

I feel like you’re one of the OG organizers because organizing as a business is not that old.

It’s a pretty new industry. After Marie Kondo came out. In our Facebook RISE group, we still have gals or wanting to come in, looking for some support on starting a brand-new business. As you know, we have a lot in there that started. COVID prompted them to start their own business. How was that, starting a business that maybe wasn’t as well known yet?

You were the pioneer.

Now when people start their business, they can look at people like you, they can reach out to people like you. That’s what’s cool about our community as organizers, I feel like we’re all supportive. When people reach out, we do our best to give them knowledge whatever we can.

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