Online! Episode 9, Making sure your website content is "KING" to improve your SEO ranking - With Michelle Bourbonnière - a podcast by Amr Selim

from 2020-12-08T07:03:52

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🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business on the web without being stuck with Technology 😱, getting a headache, pulling their hairs out, or buying expensive software!

Episode 9

They say that "Content is King!" Here's how to make sure yours is:

My guest is the experienced editor, SEO Expert, Google whisperer & Ph.D. holder: Michelle Bourbonnière.

This is seriously a "must-see / must listen to" episode for everyone who has a website!

We share a lot of useful stuff and ideas that you can implement right away in order to improve your site's content and SEO.

Table of Contents for EP 9:

0:17 Start: How to Make your content KING!

4:30 What is Editing?

6:55 The difference between an editor and a copywriter.

9:50 The content creation process and should you write a different copy for mobile and desktop?

15:05 SEO misconceptions: on-page vs off-page SEO

19:30 What does Google look for?

21:40 The importance of Keyword Research.

25:00 Ranking for unrelated keywords?

34:00 How to differentiate your page - outside the box ideas.

37:00 Off-Page SEO guide (ads, reviews, customer service and Social media)

44:00 How has selling changed: The importance of Transparency

1:03:00 Refreshing your old content.