Understanding the success of Xiaomi - a podcast by Express Audio

Founded in 2010, Xiaomi, a global Chinese company, swiftly rose to become one of the world’s top smartphone brands. In India, its largest market, the company has successfully managed to tap into the consumer’s value consciousness.  In this episode, host Nandagopal Rajan is joined by Jayadevan P.K, a technology journalist and author of Xiaomi: How […]

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