Selling Conservation with Peter Knights WildAid - a podcast by Eli Weiss

The mission, to end the illegal wildlife trade in our lifetimes by stopping the demand for wildlife products. Today, we must globally engage as many individuals on as many levels as possible, to sell wildlife awareness as a lifestyle choice. Focused on a single message “When the buying stops, the killing can too” Peter Knights and WildAid have created the first of its kind advertising campaign that brings hundreds of people around the world together. Through sophisticated marketing combined with hundreds actors, athletes, musicians and spokespeople, Peter and WildAid have created an international program and campaign aimed at reducing demand for endangered species. Our conversation today covers the array of issues that converge through the illegal trade and trafficking in wildlife, to the urgent need to shift global public awareness of the roles that wildlife and animals hold in keeping our world functioning.

Further episodes of Our Wild World

Further podcasts by Eli Weiss

Website of Eli Weiss