Podcasts by Out of Beta
Follow our journey as we build and launch two startups. Hosted by Matt Wensing, founder of Summit, and Peter Suhm, founder of Reform.
Further podcasts by Matt Wensing & Peter Suhm
Podcast on the topic Wirtschaft
All episodes
Talking Userlist with Benedikt Deicke from 2022-02-21T07:59:08.047733
Matt is still on the road, so Peter invites a guest on the show: Benedikt Deicke, the co-founder of FemtoConf and Userlist.
Listen
Transparency, reducing cognitive load, and going to market from 2022-02-21T07:59:08.043885
Matt and Peter discuss why they started the podcast and the boundaries of what to share on air. In addition to his pair programming partner, Matt has hired an expert to define his communication pro...
Listen
We hold these truths to be self-evident ... from 2022-02-21T07:59:08.040259
What starting up gets tough, what keeps you confident? Matt and Peter lay out the assumptions that support the opportunities behind Branch and SimSaaS. The two review their progress and look ahea...
Listen
A viral tweet and a-ha moment from 2022-02-21T07:59:08.035691
A little wisdom, in the form of a tweet, takes over Matt’s timeline for a day. Later, in maker mode, he discovers what SimSaaS is all about. Peter gets his house in order, literally and figurativ...
Listen
Turning goals into plans from 2022-02-21T07:59:07.996777
Peter has turned his Q4 objectives and key results (OKRs) into a financial forecast and growth plan in SimSaaS. He’ll need to at least 5x his number of signups in the coming quarter. Meanwhile Matt...
Listen
Goodbye, SimSaaS from 2022-02-21T07:59:07.993296
Matt and Peter reflect on their quiet, tandem launches, which required Matt to navigate a rebrand and domain change. Peter looks ahead to a heads-down, travel-free November, while Matt plans his p...
Listen
On freedom from 2022-02-21T07:59:07.989714
Peter takes a day to reflect on his challenges with Branch and returns with plans to innovate. Matt stares down his shortening runway, sparking a discussion about optionality, the trappings of mon...
Listen
2019 Potpourri - Our best advice from 2022-02-21T07:59:07.986136
A medley of our best startup advice from the past 29 episodes of Out of Beta.
Listen
Plans and purpose, Q1 2020 from 2022-02-21T07:59:07.985205
Matt and Peter share their goals for the first 90 days of 2020, and how their purpose for starting up runs even deeper than their visions for Summit or Branch.
Listen
Updates with Ben Orenstein from 2022-02-21T07:59:07.981667
The Tuple co-founder takes a break from twitter to join Matt and Peter. Maker-manager updates and a mostly-friendly round of cross-examination ensue.
Listen
Travails and triumph from 2022-02-21T07:59:07.975215
A week of meetings pushes Matt's inner maker to the edge, eager to start a new week. Peter christens Branch's repositioning with a complete marketing site refresh.
Listen
April, May, and June from 2022-02-21T07:59:07.971917
After a productive mastermind, Peter and Matt share their goals and plans for the second quarter of 2020.
Listen
Shaping & Shipping from 2022-02-21T07:59:07.971201
Peter shapes Branch for agencies, preparing to add access for teams, while cultivating partnerships with hosting companies. Matt stares down a week of deadlines and deliverables for Summit, includ...
Listen
Freemium When from 2022-02-21T07:59:07.967786
Matt nears the completion of the first half of the Summit frontend rebuild. Elsewhere, Peter has abandoned Scotland to hunker down with family in Denmark for a new life chapter. Matt and Peter an...
Listen
Listen & Learn from 2022-02-21T07:59:07.964491
Brief updates on Summit and Branch.
Our hearts are with those suffering under police brutality and racism in the U.S. and around the world. #BlackLivesMatter
Branch’s Playbook from 2022-02-21T07:59:07.961206
Peter reflects on the costs and risks of his go-to-market strategy. Meanwhile, Matt prepares to turn the ignition switch on Summit 2.0.
Listen
Partnerships and strategy from 2022-02-21T07:59:07.957237
While Matt is enjoying fly fishing and white water rafting in Colorado, Peter records with Simon Bennett from Snapshooter. It turns out Branch and Snapshooter has quite a few things in common.
Listen
Taking the Long View from 2022-02-21T07:59:07.953806
Matt and Peter ponder the future of the podcast, and the remainder of 2020 for Summit and Branch. Matt wrestles with positioning. Peter selects a handful of customer acquisition channels to test ...
Listen
How It Works: ProfitWell from 2022-02-21T07:59:07.948772
Matt sits down with Patrick Campbell, CEO ProfitWell, to deconstruct how the business operates. From team composition to customer acquisition, revenue generation, upsells, margins, and expansion, ...
Listen
Acceleration & Suspense from 2022-02-21T07:59:07.945430
Peter and Bjørn experience a breakthrough developing Branch as Peter puts his Q4 customer acquisition plans in motion. Matt pauses to consider the path forward with Summit.
Listen
How It Works: FreightWaves from 2022-02-21T07:59:07.941977
What does it take to build a rapidly-growing business at the intersection of media, technology, and data? Matt interviews Craig Fuller, founder & CEO of FreightWaves, the “Bloomberg of freight”, h...
Listen
Expanding Revenue from 2022-02-21T07:59:07.938636
Matt reflects on a recent expansion revenue event, while Peter worries that he got the pricing wrong for Branch.
Listen
Zooming In & Out from 2022-02-21T07:59:07.937877
Peter zooms in on his most successful customers, while Matt reflects on Stripe's latest platform announcements.
Listen
2021 Plans, Pt. II: Summit from 2022-02-21T07:59:07.897724
Matt reveals the culmination of his seed round fundraising efforts, and his plans for Summit in 2021.
Listen
SEL (rhymes with “cell”) from 2022-02-21T07:59:07.894452
Matt lucks into a new developer, Giles, to work on Summit Event Language (SEL), while Peter gives some much-needed TLC to his old workhorse, WP Pusher.
Listen
Reform Update from 2022-02-21T07:59:07.885976
While Matt is gone skiing in Colorado, Peter gives an update on his and Bjørn's progress with Reform.
Listen
The Mastermind Is Back from 2022-02-21T07:59:07.876208
Derrick Reimer is back for another on-air mastermind session with Matt and Peter.
Listen
One Hundred from 2022-02-21T07:59:07.873343
While Matt and Peter completely forgot to acknowledge it on the episode, this one marks the 100th episode of Out of Beta. Tune in for a regular updates episode, maker/manager style.
Listen
The Launch Episode from 2022-02-21T07:59:07.871799
Matt and Peter both had big launches in the past week - Matt launched templates and a few other Summit updates and Peter launched Reform, which is now out of early access.
Listen
"If it's good enough for Derrick..." from 2022-02-21T07:59:07.869320
Matt is in planning mode pondering what the next steps for Summit are. Peter is continuing to feel momentum with Reform, even though the road to profitability still feels long.
Listen
Product Hunt from 2022-02-21T07:59:07.863124
Peter is sharing his experience of being number one on Product Hunt with Reform, before heading off for a short personal retreat in his cabin. Matt is doubling down on activation for Summit, while ...
Listen
Non-Specific Primitives from 2022-02-21T07:59:07.861281
Matt wants to let other people build apps and calculators on top of Summit. Peter is heads down thinking about growth.
Listen
Putting the Re in Reform from 2022-02-21T07:59:07.855669
Matt and Peter update the listeners on how things are going with Summit and Reform. Reform had its second-best month of trials, and Summit is adding engineering capacity behind the Summit API. Pete...
Listen
A Disturbance In The Force from 2022-02-16T14:29:56
Peter is wrestling with two big problems at Reform: The stability (or lack thereof) of their hosting provider and how to dramatically increase the top-of-funnel. Matt is recruiting founders to buil...
Listen
SELECT * FROM SUMMIT from 2022-01-26T20:30
Peter has found his groove at the new coworking space and is working on marketing for Reform. Meanwhile, Matt is working on some big changes to the Summit frontend that will give users more powerfu...
Listen
Going Against The Niche from 2022-01-19T20:00
Common advice for bootstrapped or indie founders is to carve out a niche of the market. But is that always the right advice?
Listen
Local Highs from 2022-01-12T20:00
Matt is riding a local high at Summit where he just onboarded his new engineering teammate, Pieter. At Reform, Peter is trying to find out where the next stream of customers will be coming from.
Gearing Up For 2022 from 2021-12-15T20:15
Matt and Peter are mentally already in 2022 as they're tying up all their loose ends from 2021.
Listen
Planning Ahead from 2021-11-10T14:30
Matt shares his 15-month roadmap for Summit, including some big infrastructure changes he has in mind for Q4. Meanwhile, Peter is thinking through the tradeoffs of losing short-term momentum by foc...
Listen
How are you? from 2021-10-20T13:10
Matt and the Summit team just pushed out a big update to improve user activation. Peter is struggling to find time to think strategic about the business with all the noise of a successful Product H...
Listen
Farewell, WP Pusher! from 2021-09-23T16:34:44
Peter has sold two of his products, WP Pusher and Branch, to focus 100% on Reform. Matt is mapping out the first few personas for Summit, as he thinks about growth.
Listen
Keeping Momentum from 2021-08-19T06:51:03
Matt and Peter are both feeling some momentum with their new products. The two have a conversation about upcoming plans for product and marketing, and how they think about what's core in their prod...
Listen
Out of Beta 101 from 2021-07-14T14:00
This episode begins with a quick 101 for new listeners of the show. Peter is still working on launching Reform and Matt is almost ready to start charging for the new Summit.
Listen
Out of Early Access? from 2021-06-30T19:30
Matt and Peter are back on the mics to update listeners on their two early access products, Summit and Reform. Matt considers all the ways to educate new Summit users, while Peter develops his pro...
Listen
Logic boards from 2021-05-26T06:00
Matt is dropping Loom videos on Twitter and his followers are starting to really grok what he's building with the new Summit. Peter is excited about a new customer he brought on and is getting read...
Listen
"It's like fusion power" from 2021-05-19T06:00
Is launching always just around the corner? Development on Reform continues, as Peter and Bjørn win a new customer for a brand new use-case: customer onboarding. Matt and the Summit team make ste...
Listen
A whiteboard that does math from 2021-05-12T06:00
Matt has a new way of describing Summit as the product keeps evolving. Peter is noticing some differences between Branch and Reform that is making him optimistic about the future.
Listen
Masterminding with Derrick Reimer from 2021-04-20T23:00
Matt and Peter are joined by their mastermind buddy, Derrick Reimer of SavvyCal. Matt is working on Summit's SEL language, Derrick just shipped an Outlook integration for SavvyCal, and Peter is try...
Listen
Bigger Swings Pt. 2 (or 3?) from 2021-04-14T06:00
Matt and the team are grinding out the work on the new version of Summit. Peter and Bjørn are dangerously close to publishing the first live Reform form.
Listen
Building Product from 2021-03-31T06:00
Both Team Summit and Team Reform are in full-on build mode. While Peter is overwhelmed with Branch and WP Pusher support, Matt is excited about the new version of Summit than he and the team are wo...
Listen
Announcing Reform from 2021-03-24T07:00
Peter shares how the announcement of his new project Reform went, while Matt has been busy in his newfound role as a product designer at Summit.
Listen
New Horizons from 2021-03-10T07:00
Peter reveals what he and Bjørn are working on, without sharing all the details (next week!). Matt and his team are designing the next version of Summit.
Listen
Back In Gear For 2021 from 2021-01-27T07:00
Matt is back on the mic and he's got some tips to share about getting back into gear after being unplugged.
Listen
Doubling Down from 2021-01-20T07:00
Peter is riding solo this week, giving an update on his efforts to double down on a more specific customer segment for Branch.
Listen
Updates with Derrick Reimer of SavvyCal from 2021-01-13T07:00
While Matt is moving into his Texas McMansion, Peter brings on Derrick Reimer of SavvyCal and Drip fame to do a good old updates edisode.
Listen
2020 Season Finale from 2020-12-23T08:00
Matt and Peter wrap up 2020 with final updates episode. Peter and Bjørn push a major update to Branch and place WP Engine into focus. Matt pauses his efforts on Summit after reaching his finish l...
Listen
The Summit Challenge from 2020-12-16T08:00
Matt announces the Summit Challenge and several new features. Peter focuses on sales in order to find a high concentration of early adopters for Branch.
Listen
Newfound momentum from 2020-11-25T07:00
Peter is riding solo this week and shares an update on his recent customer development conversations.
Listen
Process over results from 2020-11-18T07:00
To clarify the Branch roadmap, Peter interviews WordPress agencies to better understand their workflows. Matt stretches to focus on process over results while onboarding larger businesses. The tw...
Listen
It shouldn't be this hard from 2020-11-11T07:00
Peter asks himself why growing Branch continues to be so hard. Matt is working on cohort analysis and accounting integrations for Summit.
Listen
Building or Selling from 2020-10-28T07:00
As year-end goals loom larger, Matt and Peter discuss the trade-offs between investing in building, marketing, and selling their products.
Listen
How It Works: Wistia from 2020-10-21T06:00
Matt talks with Chris Savage, CEO & Co-founder of Wistia about how the video marketing powerhouse works. From the importance and nature of their earliest hires, to the way the product has had to m...
Listen
Branch the Aggregator from 2020-10-14T06:00
Peter discovers a new product frontier for Branch that expands its value and positioning beyond deployment. Matt works on a way to import recurring expenses into Summit.
Listen
An OKR Way of Life from 2020-09-30T06:00:14
Peter responds to feedback on his Q4 plan. Is it unrealistic, or misunderstood? Matt and team improve their development operations to support a new release.
Listen
The Process Company from 2020-09-23T06:00:07
Peter reviews his go-to-market tests for Q4 and makes a product decision. Matt views his work, and the future of Summit, through the lenses of process and responsibility.
Listen
A New Life, and North Stars from 2020-09-16T06:00:23
Peter rejoins the podcast as his paternity leave winds down. Matt invests in product improvements for Summit, and shares his reasons for joining Indie.vc’s scout program. Both founders share the ...
Listen
Engineering Growth from 2020-08-26T06:00:08
Matt updates Summit's onboarding to fix the blank slate and move users closer to the free tier threshold. Peter studies traction channels and prepares to grow Branch.
Listen
Taking Bigger Swings from 2020-08-19T06:00:03
With Summit signing up its 10th paid customer and Branch slowly finding product-user fit, both Matt and Peter are thinking about their next big bets. Matt prepares to develop the Summit language, ...
Listen
Singular Focus from 2020-08-12T06:00:19
As Summit and Branch begin to work, Matt and Peter must remain focused on their next objectives.
Listen
Momentum rising from 2020-07-29T06:00:07
Momentum manifests as new customers sign up for Summit and Branch.
Listen
Activation zero? from 2020-07-15T06:00:03
Matt builds Excel-like charts into Summit and shares feedback from his earliest users. Peter is confident that activation is the zero in the Branch equation, but why?
Listen
Persistence, or ... from 2020-06-24T06:00:16
Peter's consistent efforts with potential partners begins to pay off, or so he thinks. Summit v2 draws closer to release, raising excitement - and anxiety, for Matt.
Listen
S2:E2 (That’s The Title) from 2020-06-17T06:00:12
Matt stares down the final stretch of the Summit rewrite. Branch’s go-to-market strategy begins to bear fruit for Peter.
Listen
Vikings with Scottish accents from 2020-06-10T06:00:17
Peter takes a deep breath and Matt's code Just Works. The two discuss the startup grind, getting to critical mass, and infusing delight into product development.
Listen
Water on My Mill from 2020-05-27T19:11:51
Peter builds trust with two hosts ready to distribute Branch. Matt's inner manager ekes out a partnership call while his maker begins the descent from peak effort. The two discuss the dangers of ...
Listen
Updates Five-O from 2020-05-20T06:00:14
Matt and Peter celebrate their 50th week recording Out of Beta by sharing the latest on Summit and Branch! Peter manages through a difficult decision to extend his runway. Meanwhile, Matt goes al...
Listen
Why Rewrite? from 2020-05-13T06:00:08
Matt ventures ever-deeper into the forest of rebuilding Summit; a friendly voice challenges the purpose of his quest. Peter celebrates the successful release of Branch's teams feature, opening the ...
Listen
#Failwhale, COVID, and a Frontend Rewrite from 2020-04-29T06:00:05
Peter wins the TinySeed #failwhale prize of the day, and COVID-19 continues to affect sales. Matt completes his first week of rebuilding the Summit frontend and wins back an active user.
Listen
Pricing, Priorities, and Product from 2020-04-22T06:00:04
Peter updates Branch's pricing model based on feedback from his ideal customers. How should he prioritize his time between so many active threads? After his cool-down week, Matt leaps into the fi...
Listen
Cooling Down from 2020-04-15T06:00:03
After a quiet Easter week, Peter’s ready to work on team access for Branch. Meanwhile, Matt survives an intense week for Summit, shipping a major improvement to its trendcasting engine and updatin...
Listen
Two Steps Forward from 2020-03-25T07:00:24
Peter is ready to get Branch out into the world, even as life in Scotland is on lockdown. Matt returns to work with a roadmap for the rest of the year, and key prospects on the cusp of conversion.
Listen
Spring Break 2020 from 2020-03-18T16:13:54
Peter returns to Scotland ahead of Denmark’s border closures. Matt’s family gets cozy at home as schools shutter in Texas. How are they keeping momentum—and perspective?
NOTE: Matt chose...
Product/user-fit & partnerships from 2020-03-11T07:00:10
Matt rebounds with a productive week focused on power users of, and new investors in, Summit. Peter ponders the best way to ask for value in exchange for Branch's product partnerships.
Listen
Recipes for Growth from 2020-02-19T07:00:01
With fundraising behind them, Matt and Peter shift their makers back into gear. One of Summit's early adopters shares their requirements for becoming a customer. Meanwhile, Branch is primed for a...
Listen
The Lending Wave from 2020-02-12T07:00:20
Peter lassos a new Branch investor, casting doubt on his co-host's neutrality. Branch product development hits high gear. Matt rides a new wave of interest in debt as he begins designing a financ...
Listen
Summit and the New Asset Class from 2020-01-29T07:00:10
Matt has been tweeting in riddles lately and Peter demands a clarification from him. In between his busy tweeting, he's also been able to release the first version of his Stripe integration. Peter ...
Listen
Fundraising praxis from 2020-01-22T07:00:25
Recent investor conversations and product progress help Matt push through, while Peter prepares to co-work in Spain with his first developer hire. The two discuss a pragmatic approach to fundraising.
Listen
Recruiting and the rise of free from 2019-12-25T00:00:02
As the New Year approaches, Peter tests his ability to recruit talent for Branch. How should early stage companies approach delegation and hiring? And why does Peter think 2020 will be the year o...
Listen
The Great Clearing from 2019-12-18T07:00:38
The fog over Branch lifts to the ring of a self-service cash register. Could this be it? Meanwhile, after eight months of product and customer development, Matt's ready to place a larger bet on S...
Listen
Searching for product/market-fit from 2019-12-11T07:00:02
Why aren’t more people adopting Branch the way Peter imagined, and why was it so much easier to find traction for WP Pusher? Matt and Peter sail into the Bermuda Triangle of product/market-fit and...
Listen
Product and pricing from the trenches from 2019-11-27T07:00:15
Matt digs into Stripe and Plaid after a setback with Bench. Peter discovers the importance of Branch's namesake: Branch is for branches! Matt explains how he offers fair prices to early adopters,...
Listen
Select Start from 2019-11-20T07:00:05
Peter's public release of Branch creates inbound interest from hosting providers, requiring him to upgrade his approach to business development. Matt breaks ground on accounting integrations, whil...
Listen
Post-launch funnels from 2019-11-13T07:00:02
Matt and Peter review the 7 days since the launches of Branch and Summit to decide where to focus next. Peter upgrades Branch's onboarding flow, while Matt measures the number of users at each sta...
Listen
The Flywheel Company from 2019-10-30T07:00:24
In this almost-live episode of Out of Beta, Matt and Peter recap a conversation about flywheels and business strategy that they had in the hotel bar of Dubrovnik Palace. Why are they doing certain ...
Listen
Live from Croatia: TinySeed R2 and MicroConf Europe from 2019-10-23T06:00:15
Matt and Peter are in Dubrovnik, Croatia, for the 2nd TinySeed retreat and MicroConf Europe. On a rooftop overlooking the Adriatic Sea, they share their key takeaways from the retreat masterminds a...
Listen
Counting down to launch (... eventually)! from 2019-10-16T06:00:01
Peter has had a disruptive week of road trips through the Highlands, with evenings of fine Scottish whiskies. A few thousand miles to the west, Matt is binge-coding day and night. Where have the ...
Listen
The Business of (Forecasting) Software from 2019-09-25T06:00:06
Matt returns from the Business of Software conference drained in a good way, optimistic about the need for SimSaaS and the value of a new feature. Peter reviews his activation goals following his ...
Listen
Freemium pirates (AARRR!) from 2019-09-18T06:00:01
Matt and Peter dive deep into their decisions to offer free plans for SimSaaS and Branch. Peter discusses their strategy session, and his formulation of his Q4 goals as objectives and key results ...
Listen
Feeling on the verge from 2019-09-11T06:00:40
Peter’s freaking out—how can he really nail down what's working and what's not? Could a freemium model for Branch be the answer? Matt has joined Capital Factory for the second time, marking the e...
Listen
Lean for momentum's sake from 2019-08-28T06:00:06
Peter changes his approach towards collaborating with a prodigious intern, leading to a discussion of when and why to hire. Matt marvels at the leverage available through today's tools compared to...
Listen
Maker Matt and Webmaster Pete from 2019-08-21T06:03:19
Matt and Peter share a trip down memory lane. When they re-emerge in the present, Matt finds himself performing SimSaaS demos to a self-serving audience, and Peter rediscovers webmastering while m...
Listen
Is there a therapist on the plane?! Early-stage turbulence on a Friday. from 2019-08-14T06:03:41
Matt and Peter are overjoyed to report that they're having that kind of day. Fortunately, Matt's dog is really supportive and Peter's plan to wander into the Danish woods has a certain appeal.
Listen
The first TinySeed founder retreat from 2019-07-31T13:49:09
Peter is back from the US after attending the first TinySeed founder retreat and he updates Matt on the latest memes and news. Matt has hired a "personal coding trainer" and shares how that helps h...
Listen
What's it like being a second time founder? from 2019-07-24T07:00:15
Peter and Matt push forward on product development after focusing on sales the previous week. Peter codes on vacation, and Matt shares his early thoughts on life as a second-time founder.
Listen
The first 10 customers & Matt's return from 2019-07-17T05:00:20
With Matt back from the Canadian Rockies, he and Peter have a lot to talk about. The two share their weekly updates. Matt has been deep in Manager mode with sales meetings. Meanwhile, Peter is st...
Listen
Peter's solo pod from 2019-06-28T11:57:45
Matt is off to Yellowstone and Peter shares his updates from the past week of conferences and code refactoring.
Listen
Define the Problem from 2019-06-22T06:15:11
Matt and Peter discuss an article from Intercom about product development and update listeners on their progress for the week (working on SimSaaS and Branch).
Listen
Asking for Money from 2019-06-17T13:04
Matt and Peter discuss the ways they're asking for money from their early adopters and update listeners on their progress for the week (working on SimSaaS and Branch). Peter's headed to Berlin for...
Listen
1.1 (the nomenclature) from 2019-06-17T12:43
Matt and Peter introduce themselves, how they met, and their startups (SimSaaS & Branch), which...
Listen
1.1 (the nomenclature) from 2019-06-17T12:43
Matt and Peter introduce themselves, how they met, and their startups (SimSaaS & Branch), which...
Listen