Citizenship, Brands, Trust and Doing Good with Anne Bahr Thompson - a podcast by Wanda Wallace

When we look at companies we admire and value, we find they do more than deliver profits. They improve people’s lives in some way. Does doing good really lead to corporate strength? How does this citizenship work and why does it matter? Where and how does trust enter the equation? How can the culture change from me to we? Tune in to hear about the research that underpins “brand citizenship”.

Further episodes of Out of the Comfort Zone

Further podcasts by Wanda Wallace

Website of Wanda Wallace