40: Be You - a podcast by Mark Forster

Right now you may be starting out in sales or just starting your business. To this I say one thing. No matter where the road takes you, be you the whole way. When you are in the trenches and looking to expand your client base it is very easy to get caught up in looking for the quickest path.

For example, a client asks if you are able to achieve this need, and without hesitation you reply “of course”, knowing full well that you are not going to be able to make it work. Right there you shot yourself in the foot for any future business. And on top of that word of mouth spreads more now than ever. The ripple effect is real. As much as you think about the money, you must tell yourself that reputation trumps all.

A quick sale is cool. Yet a lifelong customer is everything.

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