WISTIA CEO CHRIS SAVAGE&ENTREPRENEURIAL TIPS FOR SUCCESS - a podcast by Other World Computing

We live in a day and age where visual content captivates audiences attention for a large portion of their day. Technology has created accessibility like never before for viewers to consume content waiting for them. You can multitask by working and having your favorite podcast or film streaming on your phone, computer, smart TV, tablet or other devices. The days of a select few channels to choose from is unthinkable in a world of endless possibilities like we have today. So how do we peak viewers'interests? How can we become better marketers, storytellers, find our niche audience and create binge-worthy content? 



Viewing habits differ from person to person. Some watch educational, others may like documentaries, maybe you like comedy or thrillers — Whatever you gravitate to — Someone is creating it for you right now. Being a content creator today - has never been better. The range of tools, instructional videos, creative and technological teams helping empower us all by giving us the answers we need to simplify the formulas can all be found in one place — Wistia. 



Chris Savage and his business partner Brendan Schwartz created Wistia, a video hosting platform that empowers everyone to achieve better marketing, with all the tools needed to help them get better results and a greater reach for their videos and podcasts. Setorii knew Chris was the perfect leader and game changer to feature on this episode because his company has helped brands of all sizes. His company Wistia creates educational content and marketing software to help enable small and medium-sized businesses to leverage their video content to generate brand connection, loyalty and connection.Marketers can also create their own channel on their websites and on Wistia while also using a suite of tools to convert video viewers into subscribers and brand advocates. Wistia believes creating affinity has greater impact than awareness and in order to build brand affinity businesses should create binge-worthy, long-form content that adds value to viewers'lives. Cannot wait for you to join me on this episode of Leaders&GameChangers. 



Chris shares a lot of wisdom and advice in this interview. We speak about entrepreneurial tips for success, how to find the right investor for your company, NFT’s, how to make great business and leadership choices, resources that helped him along the way and how to make all customers and brands feel special. A quote from the interview Chris shared, “Authenticity is what wins and we want real connection with human beings and it's become even more true because of the pandemic”.

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