13. Black Owned Cosmetic Line Overcomes Trademark Issues With Big Brand To Make 1 Million D - a podcast by LaConya Murray, Esq.

Hey ya'll what's poppin? Thanksgiving has come and gone. Turkey leftovers have been transformed to turkey soup, casseroles, sandwiches, lol. Inboxes have been blowing up with sale notifications left and right for black Friday and Cyber Monday. We even had our on holiday sales going on. But the person that came out on top without any doubt is Supa Cent. Owner of the black owned cosmetic line, The Crayon Case. This sista from Louisiana earned a million dollars in only 90 minutes! 90 minutes! I was seeing this success story all over my timeline but one of our lovely subscribes shared some tea with me. Prior to launching her brand, Supa Cent was sent a cease and desist letter from Crayola for infringing on their trademarks. This made me very curious because I knew that the word crayon is generic and not owned by crayons so what was the issue.
Our three top takeaways from today's show are:

1. Look before you leap. Mark sure to complete a trademark clearance search to avoid trademark infringement.
2. It is your responsibility to protect your brand no matter how big you get. Remember the bigger you are the harder you fall. This doesn't mean that you have to punch em in the face when you see someone infringing. They may not even know.
3. If the packaging of your product is unique consider protecting it to avoid replicates and brand confusion.

Make sure you check out thecrayoncase.com

That's all I have for you today. Remember if you found this information useful, share it with your friends, subscribe, and leave a review.

If you see a story you want to share send it to podcast@thelegaltea.co

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