Our Black Friday Approach with Michael Poon - a podcast by Ruby Lee

It’s Black Friday time! Woo! And I’ve got a very special guest back on the show to run you through our approach to this super fun annual sale.  Michael Poon, my Online Business Manager and partner in life, joins me today as we discuss our strategy for 2020 Black Friday and how it will look different to previous years.

Check out my BLACK FRIDAY OFFERS 

This episode actually started out as a conversation between Mike and I about planning for Black Friday and then we realised it would be a great chat to share with everyone.  In this episode, we talk about what we’ve learned from the past 3 years of doing Black Friday, our approach to this year and the different roles we will both play in rolling it out

As OBM, Mike takes care of the planning and tech behind our launches and he runs through some specifics on what this year will look like.  Because Mike takes care of that side of things, it frees me up to do what I do best and in this episode I share about writing my nurture sequences and how I let the universe speak to me about my sales strategies.

Did you know that some companies get up to 50% of their revenue from Black Friday sales?  That’s nuts!  But for us, it’s not so much about making the big bucks as it is about connecting with our followers and seeing the conversion into first time sales.  That’s the exciting part where we can then continue to take them on our client experience journey where their lives and businesses will be enriched because of what we can offer them

Black Friday is also a fantastic opportunity for a marketing and branding exercise.  We’re given this narrow opportunity to find out what our clients are looking for and the learning from that is so helpful for future offerings.  So, if you’re doing Black Friday this year, go for it!  What have you got to lose?


Check out my BLACK FRIDAY OFFERS

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