How to Start a Business Knowing No-one in the Industry with Anita Siek - a podcast by Pru Chapman

Ever wanted to peek behind the scenes of a super successful startup? Anita Siek is an ex-lawyer turned Brand Strategist and Word Chef at Wordfetti, who joins me to talk us through how she started a business knowing no-one in the industry. 

Fast forward to today, and Anita has established Wordfetti, a wildly successful brand strategy and copywriting studio, as well as Brandfetti the podcast and online learning arm of Wordfetti.

But it didn’t always look this way...

Anita launched while taking leave from her corporate job to have a crack and bringing her dreams to life, having no idea what she was in for. 

In this episode we get real on the highs and lows of launching your own gig, standing out from the crowd, and the deeply personal challenges that come along with the wild ride of entrepreneurship. 

If you’re up for some straight-shooting on startup life, this is the episode for you. 

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