PIP 010: ESA Vests - a podcast by Ross Winn: AdWords & PPC Expert

In episode 10 we look at the search for esa vests. ESA stands for Emotional Support Animal and the most common support animal is a dog. Feel free to learn more about the benefits and [laws of emotional support dogs](https://www.emotionalsupportdog.com/emotional-support-animal-laws/).
Search & Top AdWords Ads

Landing Pages
[United States Dog Registry](http://usdogregistry.org/)
[Chewy (“esa harness” search)](https://www.chewy.com/s?query=esa+harness&query2=dog+harness)
[Working Service Dog](http://www.workingservicedog.com/emotional-support-dog-vests.aspx)
[officialservicedogregistry.com](https://www.officialservicedogregistry.com/purchase-products/)
Transcript
Automated By Google
[0:00] welcome to episode 10 of the paid insights podcast for we analyze and deconstruct other companies ad campaigns.
[0:08] Music.
[0:20] Hey and welcome back today we are going to be looking at the keyword or search Esa vests.

And this stands for is emotional support animal vests so an emotional support animal is.

Is an animal that people people will kind of take with them if they have anxiety or other kind of.

Shoes are you know what I need to have an animal to help them emotionally I guess to put it simply and.

There’s companies that sell vests for the dogs so that people know you know that it’s an emotional support animal and then they’re allowed to go on.

Like airplanes are and restaurants typically work places that you’re not allowed to have them you can even keep them in an apartment without having to pay the deposit because it’s it’s a medical me basically.

So the first ad is from u.s. dog registry

ductwork and.

The headline says Esa support dog vests so that that aligns pretty well with the search.

It says get Esa emotional support dog vest no-hassle Esa support dog vest kit shipping and tax included overnight available.

And has a structured snippet that says options service dog emotional support dog therapy dog so looks like you can get them for other types of.
[1:55] Town of animals service needs as well.

And there’s some site links for this one as well as emotional support dog get service dog kit any dog may qualify and register your dog now.
[2:11] Good good to see most of that aligns prematal that aligns really well with with the search.

And they’re showing you it’s easy and you can.

No hassle so you’re not you know if you’re not sure what it’s going to take care what you need they’re saying just come visit us and we’ll handle the difficult stuff for you.

Next is chewy.com which is a giant online pet store retailer and.

Their ad says Esa vest sale at chewy.com low prices and free shipping

so.

Sarah

but you are also chewy.com / dog harness so that.

Benefits and it has Esa vests low prices fast free one to two day shipping and 24/7 sport shop now.

It looks like the esa vest portion of it was dynamically inserted into the ad in this case it doesn’t feel like it was designed.

Just for this cuz they talk a lot about harnesses elsewhere in the ad so.

I might be something like a dynamic search adware Google basically looks at your website and finds terms and then kind of matches him.

For you based on kind of bolts

language that you that you give them so it’s my guess as to how this this ad showed up.
[3:45] Did you have a lot of an extension so they have free shipping overall Kanata 10 24/7 customer service.

Racist 10 Outta 10 shipping Tynetta 10 free returns.

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